Daniel Klimpel’s Post

I understand why some creators don’t care about usage rights.. Let’s be real, how many creators ACTUALLY keep up with honouring their usage rights once the ad is live? Usually ads are live for no more than 6 months (if it’s really good) Not to mention the hassle of maintaining contracts with multiple clients is a lot harder than it seems. Since working on the brand side of campaign management, here’s my advice: 🎯 offer long term usage rights for first time clients (3-6 months) - this increases your chances of creating a long lasting rapport. 🎯 overdeliver, if they want 1 video give them 2. Brands can trial the ad through A-B testing. Promising you a repeat client. ❌ never offer ‘in perpetuity’ rights. Unless you’re comfortable knowing the brand has your content forever - LITERALLY. As a creator myself, I 1000% stand with other creators getting their moneys worth. But this solution provides a happy medium 😏 #ugc #contentcreator

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Social media #agencies are sinking left & right. Three clients in the last month have had issues with agencies failing to pay them. When I’ve approached the agencies more than one has said they’ve gone out of business. Dare I say this is healthy for the #creator ecosystem. Management agencies can be some of the most predatory, seedy, & unnecessary parts of the creator economy. I’ve seen them sign creators onto 3 year terms without giving them a way out. Others have threatened to bad mouth creators to brands if the creator stops working with them. Many don’t pay creators on time. They aren’t all bad, but there’s many bad actors in the social media space which remains a Wild West, & agencies are no exception. If you’ve worked with an agency & had a positive experience, weigh in below so other creators know who they can trust 👇👇

X is shifting creator payouts to be less dependent on ads and more on engagement from Premium users. This change could encourage creators to prioritize content that generates replies, potentially leading to an increase in engagement-bait and misinformation. The move comes as X faces challenges with advertisers and seeks to address creator concerns about reduced revenue.

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As #generativeAI and new video tools evolve, #fandom will continue to be a primary generator of pop culture. Brands that develop clear strategies for engaging with fan communities will thrive in this new landscape. What are your thoughts on the future of fandom and its impact on marketing? #Marketing #DigitalMarketing #BrandStrategy #YouTubeTrends #ContentCreation #BrandEngagement #AI #VideoMarketing

Given that 54% of individuals prefer to watch creators analyse major events like the Oscars, is it time to find new ways to amplify our messages? 🤔 We had our team at Google Creative Works run a series of ad experiments to find out. Here are our findings... Firstly, local creator partnerships boosted ad recall and engagement. 🧠 And, secondly, brand-relevant creators are crucial to boosting conversions. 📈 Our third insight? You'll need to read our latest article to find out. You might even find some secret Google tips to help you on your journey… #ThinkWithGoogle #Marketing #MENA