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Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.

Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about #WhatILearnedThisWeek. #creativity #leadership #marketing #fractionalcmo #fractionalexecutive Chief Outsiders

Dina Baker, SCMP

Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.

1w

Here's a link to the podcast episode I mention in my video: https://pca.st/snqmkv1r

Thank you for this post and we hope you enjoy the book when you read it! Kathryn

Kevin Brkal

3463% ROI 👉 ROASNow.com

1w

creativity at work isn't just for creatives - it's everyone's superpower.

Monica Calzolari, MBA

Entrepreneurial leader. Marketing communications pro. Problem solver.

1d

Making time to be creative everyday instead of a couple days offsite has to produce better results. Good idea.

Kresnier Jeffrey Perez

Performance Marketing | Analytics | E-commerce Expert

1w

That sounds super interesting. Creativity in the workplace can boost everything. What caught your attention most?

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