Dileep Raj Singh’s Post

In the latest episode of OMD Digest, Connie Chan, CEO of OMD China, and Dileep Raj Singh, Head of Digital, OMD APAC, discuss the rapidly evolving state of social commerce in APAC — which owns nearly 50% of global market share — and how to leverage the latest trends to drive growth. Watch the full episode here: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

Truly insightful sharing by Connie Chan on the latest state of social commerce in Asia and how to leverage the latest trends to drive growth. Full episode link here: https://lnkd.in/g87nji4m

In the latest episode of OMD Digest, Connie Chan, CEO, OMD China is joined by Dileep Raj Singh, Head of Digital, OMD APAC to delve into the rapidly evolving state of social commerce in APAC – which owns nearly 50% of global market share– and how to leverage the latest trends to drive growth. Watch the full episode: https://lnkd.in/e5G8H9mB #OMDDigest #SocialCommerce #CommerceCentricity #ConsumerJourney

👀 DON'T MISS: What are the three non-negotiables for brands entering the social commerce space? Connie Chan (CEO, OMD China) and Dileep Raj Singh (Head of Digital, OMD APAC) share their three must-haves and the latest social commerce trends that brands can capitalise on today. Watch the full episode: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

In the latest episode of OMD Digest, Connie Chan and Dileep Raj Singh define the latest social commerce trends that brands can capitalize on today and the top three non-negotiables for brands entering the social commerce space.    Watch the full episode: https://lnkd.in/e5G8H9mB    #SocialCommerce #CommerceCentricity #APAC #OMDDigest 

In a recent interview with AdExchanger, George Manas, CEO of OMD Worldwide, and Bob Liodice, ANA CEO, discussed the ANA Programmatic Media Supply Chain Transparency Study. George shared, “These reports have really raised awareness across our broader client base to make transparency a priority,” he added, “The time is now to continue pushing it forward in a more formal and industrialized way, especially as video becomes more programmatic and there’s room for the same old challenges to resurface.” Read the full article here: https://lnkd.in/d9PnHqCg #OneOMD #Media #SupplyChain

📹 In this video interview, our APAC COO Josh Gallagher spoke with ExchangeWire’s CEO Rachel Smith on measurement in advertising. They discussed the state of play in measurement, delving into current measurement frameworks and their limitations. Josh also expanded on: - How data use and addressable measurement can be harnessed responsibly - How new tech can contribute to improved targeting and measurement - The challenges advertisers face in implementing effective measurement strategies across platforms and devices - How addressable measurement is evolving to accommodate changing consumer viewing habits and what opportunities this can present for advertisers Watch the full interview below. 👇 #breakthroughthinking #addressability #measurement #advertising

At The Drum Predictions 2024, GroupM Nexus' Chief Solutions Officer (UK), Zuzanna Gierlinska, discussed the changes that are set to reshape the media landscape this year, including the importance of clear measurement strategies in Retail Media, a channel that represented 14.4% of total advertising revenue in 2023. Read about the other hot topics discussed by Zuzanna and the panel ⤵️ https://lnkd.in/e2_x5ziB #RetailMedia #GroupMUK

At The Drum Predictions 2024, GroupM Nexus' Chief Solutions Officer (UK), Zuzanna Gierlinska, discussed the changes that are set to reshape the media landscape this year, including the importance of clear measurement strategies in Retail Media, a channel that represented 14.4% of total advertising revenue in 2023. Read about the other hot topics discussed by Zuzanna and the panel ⤵️ https://lnkd.in/edyEhVUs #RetailMedia #GroupMUK

Here's our 5 reasons to be cheerful on a Friday 👏🏻😊 1️⃣ Only 3 ad channels grew last year - Search, Online Display and Out-of-Home (WARC/AA). 2️⃣ This means the two-screen future of Online and OOH has arrived - in which OOH primes and supercharges the effectiveness of other channels such as Online. 3️⃣ OOH is officially the most sustainable advertising medium - check out the latest Outsmart/KPMG report. 4️⃣ JCDecaux's new insight with Nielsen reveals using post-code level data in MMM shows the true effectiveness of OOH - and it’s a whopping 42% more effective than anyone knew. Get in touch to find out more. 5️⃣ OOH increases brand trust more than any other channel according to the Moment for Trust report which is important as the latest Credos report says Trust has leapt from 7th to 2nd place as a driver of brand effectiveness and financial performance. Find out more by visiting our latest insight page below ⬇️ #results #OOH #DOOH #positivity