Digitanomy’s Post

Even though initiating this bidding strategy might be challenging, it could prove to be the most effective, as a lower CAC or a higher CR do not always correspond with a better ROAS #googleads #acquisition #growth

Most advertisers optimize for revenue. But there's a problem with that: It doesn't tell you anything about profitability. Different products have different margins. And not every order has the same variable costs (shipping, payment fees etc.). The solution: enable profit tracking: - Optimize for more profit, not just revenue - See gross profit data in Google Ads - Spend less on unprofitable ads - Scale hidden winners You can build something for it yourself, or use a simple tool like ProfitMetrics. Here's a guide on how to set up profit tracking in Google Ads, with concrete tips on how to switch from ROAS to POAS: https://lnkd.in/ereiKYpt

Save $40000 of wasted budget for my client in Google ads. Here are few tips to stop burning on Non-performing products in Google ads Pmax campaign. - Conduct a details analysis of the performance of each product in your Pmax campaign to check which performs better and which only spending budget. - Budget Reallocation: Shift budget away from non-performing products towards those that are generating positive results. - Create a different campaign for non performing products with less budget and check its performance. #googleads #searchenginemarketing #googladwords #budget #ecommercemarketing #ecommerce

Do you track and report on Net Profit directly within Google Ads? Here's why you probably should. This brand went from making a net loss of around -£9K/month to a Net Profit of +£57K from Google Ads. Brands of all sizes are losing A LOT of money across Google Ads. When I say "losing" I mean from a Net Profit point of view. Revenue and ROI might look great, but how much money is actually left in the bank when we subtract VAT, COGs, Other Costs (such as returns, fees, etc) and Media Spend? I'd highly suggest all brands have a clear view on Net Profit to ensure their PPC campaigns are profitable, sustainable and scalable, instead of being a money-losing black pit 🌪💰 #googleads #paidsearch #ppc #profits

15 Lies you've been told about Google Ads: 1. Automation is bad 2. Broad match doesn't work 3. Quality Score doesn't matter 4. Conversion value = revenue 5. Performance Max is the best 6. Performance Max is the worst 7. Your average CPC doesn't matter 8. You don't have to use Exact Match 9. Google Ads is great for quick results 10. Bumper Ads are good for conversions 11. You need a big budget to be successful 12. Google Ads is better than [channel] 13. There is 1 strategy that always works 14. Using home is good for conversions 15. You can't see where pMax spent your $$$ I'm sure there are many more lies/misconceptions about Google Ads. Which one have you heard the most? #googleads #marketing #ppc #paidads #google

I was auditing this Google Ads account. When multiple calls from the same number are received, it should be counted as one conversion, not more than one. When setting up conversion tracking for your business, you must pay attention. #googleads #ppc #localbusiness

🚨 Why does Google Ads overspend with Maximize Conversions bidding? And how can you stop it? 🤑 With the Maximize Conversions strategy, Google may spend up to 2x your daily budget on days it expects more conversions. This is meant to capture more opportunities, but can cause cash flow issues for smaller advertisers. #PaidAdvertising #GoogleAds Here's why it happens and how to prevent the overspending: ✅ Maximize Conversions uses machine learning to automatically set bids to maximize conversions within your target CPA. ✅ On favorable days, Google may spend up to 100% over your daily budget to get more conversions. ❌ The downside? Larger intermittent charges that can cause billing issues for tight budgets. To stop the 2x overspend: 1️⃣ Set an account-level campaign budget to evenly spread your monthly spend. 2️⃣ Use the Target Spend bidding strategy instead of Maximize Conversions. Choose based on your budget flexibility! If cash flow allows fluctuations, Maximize Conversions nets better results overall. #PPC #DigitalMarketing #Budgeting

Want to reduce your cost per conversion by +25% in Google Ads? This key metric is crucial, especially when margins are tight. Here are 3 simple strategies to optimize and save big: *Save for later*

🚗 Setting Up Proper Conversion Tracking in Google Ads: The Key to Success 📊 Think of conversion tracking as the fuel and roadmap for your Google Ads campaigns. Without it, you’re driving blind. Setting up proper tracking is essential to: ✅ Measure ROI – Know exactly what’s working and what’s not. ✅ Optimize Campaigns – Make data-driven decisions to improve performance. ✅ Maximize Budget Efficiency – Focus on high-performing areas, cut what’s underperforming. Just like a quality driver needs both direction and fuel, your Google Ads account needs proper conversion tracking to steer it toward success. Do you Agree this 👆Stavros Rozakis & Dan Burykin #GoogleAds #DigitalMarketing #ConversionTracking #PPC #MarketingTing #GA4 #GTM

Success with Google Ads isn’t about luck; it’s about having the right strategy. Master your Q4 strategy with our ultimate 8-step guide to scale your Google Ads and maximise your revenue. ⬆️ the EXACT steps that generated our clients over £21m last Q4! #ppc #googleads #ecommerce