Digital Nation Australia ’s Post

70% of consumers find direct mail more personal than online interactions. It's time to get personal and create meaningful connections through direct mail. Discover how with Matrix at https://hubs.ly/Q02C1N3M0. #DirectMailAdvantage #MatrixMarketing #OmnichannelMarketing #MatrixInsights #MatrixImagingSolutions #esolutions #DigitalWorld

70% of consumers find direct mail more personal than online interactions. It's time to get personal and create meaningful connections through direct mail. Discover how with Matrix at https://hubs.ly/Q02MYK790. #DirectMailAdvantage #MatrixMarketing #OmnichannelMarketing #MatrixInsights #MatrixImagingSolutions #esolutions #DigitalWorld

Are your digital efforts falling short of expectations? It's time to embrace a strategy that commands attention and delivers real results: direct mail. Chaired by James Devon, Chief Strategy Officer, The Gate London, this session will delve into the fascinating world of consumer behaviour and uncover how mail serves as a powerful ally in helping consumers navigate the "messy middle". You'll discover how mail helps drive definitive choices from consumers, explore a case study which demonstrates the pivotal role mail can play in driving customer engagement, and learn from experts including: - Eve Stansell, Planning Director at Royal Mail Marketreach - Mark Earls, an acclaimed author known for challenging conventional thinking on human behaviour - Ben Briggs, Managing Partner at Join the Dots When? June 5th 2024 - 2:00pm BST Sign up for this transformative webinar today to unlock the untapped potential of mail - link in the comments. DMA (Data & Marketing Association) UK / #dmaevents #Mail #DirectMail #ConsumerBehaviour #BehaviouralScience #CustomerEngagement #Webinar

💥 Not all data is created equal Unlike unreliable third-party data, permissioned first-party data is sourced directly from real users, built on trust. This trust paves the way for stronger B2C relationships, increased loyalty, and higher lifetime value (LTV). 🔑 To elevate your marketing campaigns with permissioned data, your brand should leverage these tips: 1️⃣ Don’t hide behind legal jargon. Use simple language to transparently explain what your brand plans to do with consumer data and what they’ll receive in return for providing it. 2️⃣ Use Permission.io to build trust with your audience through value exchange. 3️⃣ Build feedback loops that provide the opportunity for your already-engaged audience to provide additional data—the better the personalization in this aspect, the more likely trust will be increased! #Permission #OwnYourData #TrustedOneToOneRelationships #PermissionMarketing

📲 From inbox to SMS: Why brands are prioritising text messaging [new stats and figures] 📈 With over 87% of Australian consumers showing interest in receiving texts, it’s clear that SMS is no longer an afterthought—it’s the primary channel! 🚀 Matty Sirois, our Senior Marketing Strategist, dives into the latest stats and data behind the shift towards SMS, highlighting key figures like: 🔹 30% increase in conversion rates with two-way SMS communication. 🔹 66% of companies are now using SMS for customer engagement. 🔹 SMS open rates reaching up to 38%, far surpassing traditional email metrics. As businesses continue to embrace personalised interactions and real-time customer service through SMS, the potential for deeper engagement and brand loyalty is limitless. Check out the full article to explore the latest trends and why two-way SMS is becoming a must-have for businesses. 👉 https://bit.ly/3ZUTErr #SMSMarketing #CustomerEngagement #MarketingTrends #TwoWaySMS #DigitalMarketing #BrandLoyalty #MarketingStats

Companies that are interested in engaging their customers are moving away from mass blasts of email and even one-way bulk SMS. The conversational strategy from Pendula delights customers, offering them the right to reply and the ability to interact. This is delivering marketers' meaningful metrics that actually support growth and retention!

📉 Struggling with Sagging Survey Response Rates? We’ve Got Insights! 📉 Is your team seeing a decline in survey participation? You're not alone. Understanding why response rates are dropping can help you turn things around. Our latest blog dives deep into this issue and offers actionable strategies to boost response rates effectively. In this blog, you’ll discover: 🔍 Common reasons for declining participation 💡 Practical solutions to engage your audience 📈 Tips to improve the quality and impact of your surveys Don’t let low response rates hinder your feedback process. Equip your team with the knowledge to get valuable insights from your clients! 👉 Find the full blog here in our Resource Center. #SurveyTips #CustomerFeedback #CX #Insights #ClearlyRated #B2B

Decision Telecom's intuitive admin panel provides businesses with a set of powerful tools to streamline global A2P SMS Messaging and VoIP services for you. Below is a brief overview of the main tools at your disposal: ➡️ See how many messages you've sent, their delivery rates, and how your campaigns are performing. ➡️ Create and schedule personalized bulk SMS messages for promotions, alerts, reminders, and more. ➡️ Monitor real-time statistics and visualize key metrics. ➡️ Segment your contacts based on demographics, interests, or behaviors. ➡️ Verify phone number validity and status in real time. ➡️ Identify invalid, inactive, or ported numbers to maintain a clean contact list. ➡️ Optimize messaging costs by avoiding undeliverable messages. ➡️ Access detailed reports on campaign performance, delivery rates, and customer engagement. ➡️ Analyze data to refine your messaging strategies and maximize the impact of your campaigns. ➡️ Manage your account balance, transaction history, and billing information. ➡️ Monitor your spending and adjust your budget as needed. With Decision Telecom's admin panel, you have the power to optimize your business communication and drive results. Visit our website and explore our services https://lnkd.in/d6TfHEuT or contact our team to learn more about how our platform can help your communication strategy. #decisiontelecom #viberforbusiness #businesscommunication  #marketing #mobilecommunication

Today's discussion highlighted the essential role of digital marketing, particularly the various social media platforms that businesses can utilize. The insights provided were clear and informative, emphasizing the importance of these platforms for our strategic growth. We're excited to implement these strategies effectively to enhance our market presence and customer engagement. Thank you Luly B. Carreras for your invaluable expertise! #10MSB #GoldmanSachs #BusinessGrowth

I am excited to announce my exclusive interview with linkee where we delve into the fascinating world of customer engagement and reveal digital marketing secrets that will revolutionize your approach! 🌟   For More Details, you can visit: https://lnkd.in/d6JbV3ji Wish me Luck! 😄 "Don't forget to follow to stay updated with the latest news and trends in digital marketing 🔔🔔" #mrsmarketing01 #socialmediamarketing #growyourbusiness #mrsmarketing_pov #contentcreationtips #learnontiktok #learnonlinkedin #socialmediatipsandtricks