Digitagy’s Post

I like how this article approaches the theme about: " What is brand equity" ? Brand equity is more than just being remembered — it's about building loyalty, trust, and emotional connections with consumers. According to The Branding Journal, strong brand equity is built on 4 key pillars: awareness, perceived quality, brand associations, and loyalty. 👉 Loyalty — more than just repeat purchases, it's a deeper commitment, involving emotional bonds that drive preference; 👉 Desired associations — the connections consumers make between the brand and specific attributes or benefits; 👉 Perceived quality — how your brand’s products or services are received, interpreted, and perceived by the audience; 👉 Other assets and experiences — patents, logistics, post-sale experience, supplier relationships, and more. To make your brand the preferred (and ideally, the only) choice, focus on these pillars to create a brand that's not just recalled, but trusted, desired, and irreplaceable. #branding #brandequity #brandstrategy

Your roadmap to brand success? An impactful Brand Positioning Statement. It outlines your target audience, your playground, how you're different, and the reasons behind it. #marketing #brandmanagement https://lnkd.in/gZaMBkg5

Farid Jeeawody, Partner at Hall & Partners, takes a critical look at one-number brand equity scores in his latest blog for Research Live. While these scores offer a simple way to measure brand health, they often fall short in providing the strategic insights needed to drive brand growth. Farid argues that relying solely on these one-size-fits-all metrics can obscure the unique strengths and opportunities for each brand.   Discover how a more nuanced approach, blending core metrics with bespoke insights, can help brands unlock their full growth potential. Dive into the full blog on Research Live for a deeper understanding of how to move beyond one-number scores. Escalent | C Space #BrandStrategy #BrandGrowth #BrandEquity #Advertising #BusinessGrowth #MarketingStrategy

Every company wants its brand, product, or service to be the one that is top of mind in the market. When you ask founders and CEOs about their vision, they will often tell you they want to be “number one” or become the “industry leader” in whatever they do. As marketers, we all want the brands we work on to be just that—number one. We want to be the brand that people search for on the shelf, tell their friends about, and are top of mind when someone needs to make a purchase decision. But how do we build something big, sticky, and famous enough? Something worthy that people want, need, and crave? Something they will rally behind, brag about, and even fight over to defend? In this article, Stefan Maritz 🎯explores what it means to think, strategize, and go beyond brand awareness to reach a status of brand fame. We unpack the value and impact that comes with it and show you how to craft a brand strategy that will drive long-term sustained growth and customer loyalty. #brand #brandstrategy #brandfame

Most successful brands I know have this in common: They prioritize awareness to drive conversions. Here’s what you should know. As a growth marketer, one of my ongoing challenges has been understanding the full impact of awareness media on a brand's overall health. The Awareness Advantage report from TikTok and Tracksuit offers valuable insights that help answer key questions I face when making growth decisions. Here are the top 3 takeaways: 1. Boosting Awareness Increases Conversions Brands with higher awareness achieve stronger conversion rates, proving that building brand visibility is more than just a “nice to have” – it’s essential for driving conversions. 2. Engagement ≠ Brand Health High engagement metrics (likes, comments, shares) don’t necessarily indicate brand loyalty or customer attraction. True brand health lies in sustained awareness, not just vanity metrics. 3. 37% Awareness is Key for Growth Hitting about 37% brand awareness brings the biggest boosts to conversion rates. Beyond this, gains continue, but they’re more gradual, emphasizing the need for steady, strategic brand building. These findings make a strong case for integrating brand and performance strategies – the winning formula for sustainable growth.

Why Do So Many Brands Struggle to Stay Memorable? The biggest issue facing many brands today is a lack of memorability. Without being top-of-mind, even great products and services fall short of building lasting connections with customers. In the article, I explore why brands often struggle with memorability. The primary issue is that many brands don't consistently reinforce their values, purpose, and identity. This results in a weak connection with their audience and causes the brand to blend in with the competition. Lack of memorability leads to customers overlooking your brand, which can directly impact engagement, loyalty, and long-term success. The solution lies in embedding memorability into every touchpoint through repetition, emotional connection, and tapping into one powerful psychological secret (that many brands overlook). If you're ready to make your brand unforgettable, check out the full article now! https://lnkd.in/eruZ-Uwi #brandingstrategy #brandmemorability #brandidentity #marketingtips #brandgrowth

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live. Read why... https://lnkd.in/dZ9B7CGg

Did you know that 71% of customers recommend a brand based on their emotional connection to it? 🚀 In today's competitive marketplace, building a strong brand is essential for success. A well-defined brand not only helps businesses stand out from the crowd but also creates a sense of trust and loyalty among consumers. 🌟 Learn more about the importance of brand building and practical tips for establishing and growing your brand effectively in the latest comprehensive step-by-step guide: https://lnkd.in/dwF63DhY #BrandBuilding #MarketingStrategy #EmotionalConnection

Understanding the potential of your brand in today's competitive marketplace can be overwhelming, yet it's crucial for sustainable growth. Are you aware of the strategies, practices, and patterns that drive successful challenger brands like Tesla or Netflix? 🤔 It's not just about innovating, it's also about cultural impact and consumer attitudes. Liquid Agency and Avasta's inaugural Challenger Index 2021 offers deep insights into the growth of US challenger brands, showcasing what makes them stand out. While this valuable resource can provide guidance in crafting your own brand development strategy, it might leave you with lingering questions: How can I adapt these strategies to my specific business? What sort of consumer attitudes does my brand inspire? To fully harness the power of this knowledge, you need the insights of a Business Consulting Professional who can analyze, interpret, and apply it tailor-made to your business. Let me help you identify opportunities for growth, innovation, and success by highlighting the underlying principles of these challenger brands. Feel free to drop me a message or leave a comment if you'd like to explore how we can elevate your brand to new heights! 🚀 #BusinessStrategy #BrandDevelopment #ChallengerIndex2021

Unaided vs. Aided Brand Awareness: What's the difference? Dive into our latest blog to uncover the secrets behind consumer recognition! Let's make your brand the talk of the town! #MarketResearch #Awareness #BrandStrategy