Agencies aren’t platforms — and they never will be. Let’s not kid ourselves. At best, they’ve dabbled in platform cosplay; a pinch of data here, a smidge of recurring revenue there. But the idea that they’re about to shed their old-school holding company identity? Wishful thinking. Still, it’s a myth that just won’t die, enthusiastically recycled by holding company CEOs for years. In this piece by Seb Joseph, we speak to Joe Maglio of Barbarian, Charles Ping of Winterberry Group, Jared Belsky of Acadia, and Chris Novak of Eden Collective.
