Advertisement = ❌ Public Relations (PR) = ✅ #D_Funda Here's an example (which IMHO) is an example of sheer brilliance that comes from the intersections of Diplomacy, PR and (video) Storytelling! It's brilliant because each data-point that Eric Garcetti (the US Ambassador to India) drops in the video, could've easily been a (boring!) press release or even worse a "Year In Review" 20-pager that wouldn't have gotten anyone to blink twice. Instead you get to watch an tastefully shot/edited video that adds colour, detail & numbers on how diplomacy between India & US has not only prospered but it uniquely outlines on what comes next for both nations. Having led PR for a couple of brands whilst partnering with leading PR agencies, I can say from experience that PR has a bad vibe not because of its complexity as a profession... It's actually because Boardrooms have seldom had foresight to view PR as anything other than a cost-function that gets you in the news (paper &/or TV). So if you're a CMO or have anything to do with PR in your org., you now have a PRime example to emulate. Go show them how public relations can be as strategic as it is tactical to a P&L! _ #marketing #pr #publicrelations #cmo #romi #storytelling #videos #diplomacy #pragency
ex-Singapore Airlines || Thought Leader || Speaker || Change Maker || Investor || Entrepreneur || Mental Health || Bullish on Bharat
This is not an advertisement for BJP - 3. Listen to what the US ambassador to India has to say about India that is Bharat. Open your eyes, ears & mind and see. Be proud of an Indian. Video credit to the creator.
After actively interfering and failing to make any headway in the Indian elections, the US state department hero sent here to light fires wants to act like the cool guy. No amount of PR is going to help him. He's taken a 180 turn from his previous comments and only now realized that no matter what they do, Indians know better.
#D_Funda | I solve business problems with Marketing & Communication 🤘
7moWhen a stalwart like Vani (ji) weighs-in *on Eric's video, you can be sure that the message has hit the right notes! Catch her PoV, here: https://www.linkedin.com/posts/vanikola_indous-india-trade-ugcPost-7197077202763489280-44LU?utm_source=share&utm_medium=member_desktop