Devaashish Savant’s Post

View profile for Devaashish Savant, graphic

#D_Funda | I solve business problems with Marketing & Communication 🤘

Advertisement = ❌ Public Relations (PR) = ✅ #D_Funda Here's an example (which IMHO) is an example of sheer brilliance that comes from the intersections of Diplomacy, PR and (video) Storytelling! It's brilliant because each data-point that Eric Garcetti (the US Ambassador to India) drops in the video, could've easily been a (boring!) press release or even worse a "Year In Review" 20-pager that wouldn't have gotten anyone to blink twice. Instead you get to watch an tastefully shot/edited video that adds colour, detail & numbers on how diplomacy between India & US has not only prospered but it uniquely outlines on what comes next for both nations. Having led PR for a couple of brands whilst partnering with leading PR agencies, I can say from experience that PR has a bad vibe not because of its complexity as a profession... It's actually because Boardrooms have seldom had foresight to view PR as anything other than a cost-function that gets you in the news (paper &/or TV). So if you're a CMO or have anything to do with PR in your org., you now have a PRime example to emulate. Go show them how public relations can be as strategic as it is tactical to a P&L! _ #marketing #pr #publicrelations #cmo #romi #storytelling #videos #diplomacy #pragency

View profile for Elamurugan N, graphic

ex-Singapore Airlines || Thought Leader || Speaker || Change Maker || Investor || Entrepreneur || Mental Health || Bullish on Bharat

This is not an advertisement for BJP - 3. Listen to what the US ambassador to India has to say about India that is Bharat. Open your eyes, ears & mind and see. Be proud of an Indian. Video credit to the creator.

Devaashish Savant

#D_Funda | I solve business problems with Marketing & Communication 🤘

7mo

When a stalwart like Vani (ji) weighs-in *on Eric's video, you can be sure that the message has hit the right notes! Catch her PoV, here: https://www.linkedin.com/posts/vanikola_indous-india-trade-ugcPost-7197077202763489280-44LU?utm_source=share&utm_medium=member_desktop

Like
Reply
Rohit Bhatia

10+ Years of Driving Growth & Engagement across domains

7mo

After actively interfering and failing to make any headway in the Indian elections, the US state department hero sent here to light fires wants to act like the cool guy. No amount of PR is going to help him. He's taken a 180 turn from his previous comments and only now realized that no matter what they do, Indians know better.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics