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In this episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success. During our conversation, we explore: 🚀 Translating Your Vision: Transform the abstract concept of your product or service into a compelling and meaningful value proposition that resonates with your audience. 💼 Navigating Investor Pitches: Insights on the highs and lows of pitching to investors. Discover common pitfalls to avoid and strategies to increase your chances of securing funding. 📊 The Formula: Dive deep into the unique formula RajNation uses to create Hype Decks that captivate and persuade. Learn how to approach it the right way to maximize its effectiveness. 💡 Fostering Creativity and Connections: Unleash the power of creativity to forge meaningful connections with your audience. RajNation sheds light on the art of building a music album that shares the journey of entrepreneurism. Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed. Want to create live streams like this? Check out StreamYard: https://lnkd.in/gvaSuygT

Happy Monday, LinkedIn! 🌟 We're thrilled to introduce Lilly Garrett, a distinguished marketing consultant and fractional head of marketing, as our newest client at Pikkal & Co - Award Winning Corporate Podcast Agency Lilly brings a wealth of experience, having been the first marketing hire at several startups, guiding them from their early stages through to significant milestones, including scaling and acquisitions. Lilly's expertise spans across various industries such as e-commerce, AI, EdTech, HR, DeFi, and Financial Services. Her versatile skill set allows her to craft comprehensive marketing strategies that resonate with diverse audiences, bridging innovative ideas with market realities. With a career starting at 19, Lilly's entrepreneurial journey has given her a unique perspective on the challenges and opportunities in business. She excels in content strategy, product-market fit, and leading growth initiatives, ensuring every marketing strategy aligns with broader business goals and drives significant growth. Currently, Lilly focuses on providing high-quality, scalable marketing support for small businesses and entrepreneurs. She is passionate about empowering new business owners with the knowledge and tools they need to succeed without the typical consulting costs. Tune in to hear Lilly share her invaluable insights on small business marketing, startup growth, entrepreneurship, and more on various podcasts. Discover more about Lilly’s transformative work at Lilly Garrett. #Marketing #Entrepreneurship #StartupGrowth #PodcastGuesting #LillyGarrett

This is a hugely powerful stat from my colleague Paul Jenkins:      One dollar of revenue created in an adjacent business has two times the value of one created in the core business.      Our latest episode of The Venture podcast sees Paul Jenkins – global coleader of Leap by McKinsey – explain why leaders are going all-in on building new businesses as a strategy to drive growth.       My take on how this is relevant for B2B organizations:      • Accelerating sales is a continual challenge for B2B leaders in established businesses, often operating in saturated markets.    • So, pivoting to launch a new business – focused on customers’ additional needs, rather than expanding existing products or services – can be one path to unlock growth.   • Creating multiple adjacent businesses, all exploiting your unique point of difference, is a clear way to create value.       This is well worth a listen 🎧      #VenturePodcast #LeapbyMcKinsey #NewBusinessBuilding  

🚀 Entrepreneurs & Startup Enthusiasts! Last Tuesday on #ThinkEngageThrive, we were graced with insights from the queen of PR herself, Andrea Pass! ✨ With a portfolio rich in securing top-tier media placements, Andrea shared how PR can launch your startup into the spotlight. 🌟 🎙️ As the mastermind behind AndreaPassPR.com, she’s not just about getting you noticed; she's about creating stories that resonate and drive sales. From podcasts to print, her strategies are goldmines for any #startup looking to make a mark. 📈 "PR is an investment in your brand's narrative," Andrea explained. It's not just marketing; it's building connections that pay dividends in brand awareness and credibility. 🏅 With accolades like the Gold Stevie Award and a heart for nurturing client relationships, it’s no wonder her clients shine across media platforms. And if you're wondering how to turn resonance into revenue – she's got a webinar for that too! Missed the episode? Catch the replay on e360tv OTT Network every Tuesday at 6 pm EST and get equipped to elevate your startup game. 📺💡 #Entrepreneurship #BusinessStartups #PR #MediaRelations #BrandAwareness #Sales #Marketing #AndreaPass #PublicRelations #BusinessGrowth #InnovativeMarketing #AwardWinning e360tv

🚀 Unconventional Wisdom: A Fresh Take on Startup Marketing "The biggest error in startup marketing? Hiring marketers." - Avishai Sam Bitton This thought-provoking statement comes from a serial entrepreneur with two successful exits and 140 angel investments. It's undoubtedly sparking conversations in entrepreneurial circles. 🎙️ New Episode Alert: Founders' Marketing Compass featuring Avishai Sam Bitton Dive into these critical insights: 💼 Investor's perspective: What truly makes a founder investable 📖 The unexpected entrepreneurial lessons from "Catch-22" 🎯 Redefining the ideal marketer: Skills that drive real growth 💡 The potential pitfalls of early-stage brand investment 🤝 Navigating the complex marketing-sales leadership dynamic 🚪 The hidden value in knowing when to step down as a founder 🔑 Whether you're scaling your startup, pivoting your career, or refining your investment strategy, this episode offers valuable, unconventional insights. 🎧 Ready to challenge your assumptions about startup marketing? Listen to the full episode now! Youtube: https://lnkd.in/dansfsXu Spotify: https://lnkd.in/dutmXNMe Keep up with new episodes by subscribing: https://lnkd.in/d3N3NRcN Don't miss out on these game-changing perspectives. Tune in and let us know your biggest takeaway! #StartupStrategy #VentureCapital #GrowthHacking #FounderLife #MarTech 👉 Like and follow for more insights on the relationship between startups' founders and their marketing teams

McKinsey & Company's Paul Jenkins shares a game-changing insight on The Venture podcast: REVENUE FROM ADJACENT BUSINESSES IS TWICE AS VALUABLE!!! For #B2B organizations, facing continual sales challenges in saturated markets, cross-selling to new solutions can unlock growth. This is truer then ever in today's hyper-competitive market. Thank you Jennifer Stanley for sharing this simple and effective #GrowthStrategy! Many revenue teams, however, face the challenge of #statusquo #bias both with their clients AND internally. It takes a mental shift to get your #sales team to move out of their traditional swim lane... just like your client. Revenue.io's real-time #AI assist #Moments helps sellers hear the strategic questions your clients are asking and arms them to convert more leads and win more deals by helping deliver greater value in every conversation. How do you drive #CLV with your enterprise clients? Please share your insights in the comments so we can continue to increase the perceived value we all bring to our clients! #Marketing #Saleseffectiveness #Salesenablement #Revenueoperations

Last week, I had the opportunity to sit down with Todd Gagne, host of Startup Stories from the Treehouse. We packed 14 years of startup experience into an hour-long episode full of stories, tips, and plenty of deep dives. Thanks, Todd, for the excellent conversation! #branding #entrepreneurship #marketing #podcast #design https://lnkd.in/eRBFUMXd https://lnkd.in/eeMTEaG3

**** Today's Unicorny episode **** 🌟 How entrepreneurs create value.🌟   🎙️ Host: Dom Hawes 🌐 Guests: Andrew Davies In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, Chief Marketing Officer at Paddle, about integrating entrepreneurial principles into marketing strategies. Andrew discusses the benefits of approaching marketing with the mindset of a startup founder, comparing the methodologies of venture capital and private equity, and stressing the importance of growth and innovation. He shares his journey from launching multiple startups to leading marketing at Paddle, and provides strategies for managing mergers and acquisitions, scaling businesses internationally, and overcoming market-specific challenges. ✅ Discover how to reframe your marketing plan with an entrepreneurial approach. ✅ Understand the differences between venture capital and private equity growth strategies. ✅ Learn the value of experimentation in driving marketing success. ✅ Get tips on handling mergers and acquisitions and integrating diverse business cultures. ✅ Explore methods for scaling internationally and tackling market challenges.   Don't miss this opportunity to gain actionable strategies and valuable lessons from Andrew Davies that can elevate your marketing efforts and drive growth. To listen click on the links in the comment box below ⬇️ ------------------------------------------------------------------------------ Unicorny 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes. #Entrepreneurship #VentureCapital #PrivateEquity #UnicornyPodcast

I took a small business investment and turned it into a powerhouse. I invested in a podcast agency, but not just any agency. This boutique outfit had clients like Shopify, Indeed, and other enterprise giants. But here's the thing—targeting large enterprises is like trying to catch fish with your bare hands. It's vague, wide, and challenging, even with big names on your roster. So, I advised a pivot. I told the founder to do the 2 inch wide 10 feet deep approach and zone in on helping Venture Capital firms. Be the go-to shop for high-ticket podcast production tailored for VCs. Own that niche and become the best in the game. They built a landing page. Launched a marketing campaign. And then, the magic happened—the leads poured in. They transformed from a podcast agency for enterprise companies to a specialized service: "We help Venture Capital Firms grow their brand through high-quality podcast production." Here's why it worked: 1. They spoke to a specific audience, not just anyone. 2. They emphasized quality to a targeted customer. 3. Their value proposition was spot on: The more vocal VC firms grow their brand, the better deal flow they receive and the more capital they can raise through trusted media. I've never run a marketing or podcast production business. But business is business. The foundations of scaling are universal. And this is where the fun begins.. If you have an awesome small business reach out to me! If you enjoyed this content follow Sam Mahmood for more in the future.