Dennis Coughlin’s Post

View profile for Dennis Coughlin, graphic

Senior Consultant at iHeart Media

As the politicians like to say, "This isn't hyperbole" . We all know that national news feeds , cable, and network Television , regardless of political orientation, garner very little "trust" from viewers. Often less than 15% "trust" is reported in surveys to viewers about what they see and hear from these sources. But when it comes to trust in "locally sourced Radio and Television" that same "trust level" jumps 4 to 5 times. Does this matter to the messaging that you communicate when marketing your products and services to existing customers and new conversions? You bet it does. Consumers actively seek out sources and messaging that they can trust. Be smart, go local. #iheartmedia https://lnkd.in/g2p5-yiX

SmithGeiger: Local TV And Radio Lead In Trust And Accuracy In Washington State.

SmithGeiger: Local TV And Radio Lead In Trust And Accuracy In Washington State.

insideradio.com

To view or add a comment, sign in

Explore topics