Deepak Shahdadpuri’s Post

The middle class is taking off ✈️, set to make up 50% of our country’s population by 2030. They’ve evolved from savers to spenders, and we’re totally here for it! 🎉 For CPG brands, it’s time to give your largest consumer base the wings they need to soar! 🛍️💸 From premium products to unforgettable experiences, the middle class is embracing it all. 💎🌟 Curious about how Bizom and other industry bigwigs are making waves? 🌊 Find out more in the full article where Bizom is featured in The Times of India. 📰 Read the full article here: https://lnkd.in/d9gJ-6H2 #Bizom #UpgradetoBizom #Featured #MiddleClassMagic #BizomInsights #ConsumerEvolution #MiddleClassPopulation #FMCGBrands

SUGAR Cosmetics has shown resilience in FY24, recording a 20% increase in operating revenue at Rs 505.10 crore, up from Rs 420.28 crore last year. The omnichannel beauty brand also reduced losses by 11.3% to Rs 67.58 crore, despite a 15% rise in expenses driven by employee benefits, finance costs, and other overheads. SUGAR’s robust performance, backed by a $50M funding led by L Catterton in 2022, highlights its continued growth across e-commerce, quick commerce, and general trade channels. On the other hand, RENÉE Cosmetics almost doubled its revenue to Rs 191.65 crore from Rs 97.15 crore in FY23, though losses also climbed from Rs 32.66 crore to Rs 61.45 crore. This growth comes after a successful Rs 100 crore Series B round led by Evolvence India and Edelweiss Group in June 2024, valuing the brand at Rs 1,200-1,400 crore. The beauty and personal care market remains highly competitive, with both SUGAR and RENÉE driving innovation and expanding their footprints to meet the growing demand. As they continue to evolve, the focus on scaling and financial health will be key to staying ahead in this dynamic space. Vineeta Singh Kaushik Mukherjee #beautyindustry #sugarcosmetics #reneecosmetics #revenuegrowth #fundingnews #financialresults #personalcare #cosmeticsindustry #omnichannel #startupnews #startupstory

Join us for an insightful panel discussion on "The Rise of New Retail: Creating Brands that Disrupt and Dominate," where industry leaders share their journeys of building brands that have revolutionized the retail landscape by directly addressing consumer needs. Moderator: Dr. Hitesh Bhatt, Director - Marketing & Communication, Retailers Association of India; Editorial Director – STOrai Magazine Panelists: • Anand Bharadwaj - Co-founder, Sweet Karam Coffee Anand discusses how Sweet Karam Coffee is taking South Indian snacking global with a focus on clean ingredients, authenticity, and contemporary packaging. • Kiru Maikkapillai - Founder & CEO, The Divine Foods Kiru shares the story of bringing traditional Indian superfoods to the world, starting with turmeric, and the importance of maintaining quality and sustainability while scaling up. • Madhumitha U. - Co-Founder, The Indus Valley Madhumitha talks about transforming unorganized kitchenware segments into premium, safe, and nontoxic options through D2C channels and detailed customer insights. • Sumit Santhalia - Co-Founder & Director, TechnoSport Sumit explores the journey of making athleisure affordable and accessible in India by focusing on local manufacturing, innovation, and strategic distributor relationships. • Vasanth Tamilselvan - Founder, Ariro Toys Vasanth explains the mission of Ariro Toys to create safe, purposeful play experiences for children, driven by parental insights and a commitment to quality. Key Discussion Points: • Identifying market gaps and transforming them into opportunities. • The importance of innovation and agility in brand growth. • Balancing quality with scalability, especially in perishable and high-demand products. • Leveraging digital channels for brand penetration and the transition to offline retail. • The role of community building and customer engagement in brand success. • How to maintain brand integrity and authenticity while navigating growth challenges. Success Mantras from the Panellists: • Persistence, customer insights, and frugality. • Focusing on your brand's unique soul and avoiding FOMO. • Building a strong, aligned team. • Continuous innovation and inventory management. • Listening to customers and making data-driven decisions. 🔔 Don’t forget to subscribe for more inspiring discussions and insights from the world of retail! Click on the link below to watch the full video: https://lnkd.in/gZbam_Gr #RetailInnovation #CustomerEngagement #BrandSuccess #RetailSummit2024 #RAI

𝐎𝐟𝐟𝐥𝐢𝐧𝐞: 𝐓𝐡𝐞 𝐔𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐇𝐞𝐫𝐨 𝐨𝐟 𝐍𝐞𝐰-𝐀𝐠𝐞 𝐁𝐫𝐚𝐧𝐝𝐬! 𝐍𝐞𝐰-𝐀𝐠𝐞 𝐁𝐫𝐚𝐧𝐝𝐬 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐑𝐞𝐭𝐚𝐢𝐥! 💥👏 In an era where going digital is the norm, brands are realizing the potential of staying offline. This is a surprising twist in the tale of sales and marketing, isn't it? The Indian #FMCG industry, for instance, experienced a significant 6% growth in value during Q4 2023. This was largely driven by a 6.4% increase in volume.💹📈 - Brands like Yogabar, Tata Consumer Soulfull, and Paperboat have strategized their presence across online and offline channels, reaping the benefits of both worlds. - Direct-to-consumer (D2C) gives them better control over margins, packaging, distribution, and brand narrative. - Simultaneously, offline routes pave the way for enhanced exposure, brand awareness, and retail partnerships.🤝🔄 One such success story is troogood, a millet-based snack company. - It has seen a 66% uptick in retail touchpoints in just one year. - Its founder, Raju Bhupati, believes in the value offline retail adds with its touch-and-feel factor.🌾🚀 The healthy snacks market size is projected to be worth around $58.6 billion by 2032. Millets will command a sizable chunk of this industry. Here's to more brands exploiting the potential of offline retail! Cheers to strategic growth!🍾🎉 Do you think the value of offline retail is often underestimated? #FMCG #OfflineRetail #Growth #Strategy #NewAgeBrands✨💼

#Parle continues to be India's top FMCG brand at home, 12th time in a row According to the latest edition of Brand Footprint, Kantar World panel’s annual ranking of the most chosen consumer brands in India. In fact, seven of the top 10 brands are owned by homegrown companies. The Brand Footprint study ranks brands on the basis of their consumer reach points, or CRPs, a metric that combines how many households are buying a brand (penetration) and how often (frequency of purchase). Out of nearly 445 brands, hashtag #Parle with 7.98 billion CRP has been on the top since the launch of its brand footprint twelve years ago followed by Britannia that had CRP of 7.93 billion. Both these brands gained 6% and 16% each. Hindustan Unilever's shampoo brand Clinic Plus was the only non-food exception in the top five brands although it declined 5% to 4.14 billion. "Consumer choice is a very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s," said K Ramakrishnan, managing director- South Asia, Worldpanel Division at Kantar. Nearly two years ago, hashtag #Parle Products, which retails brands including Parle G, hashtag #Monaco and hashtag #Melody, crossed $2 billion in annual revenues, becoming the first packaged food company in India to breach the mark. The five-rupee-a-pack Parle-G value has grown despite slowdown due to its low value money plank especially during inflationary times when consumers are cutting spends and opting for smaller packs. hashtag #consumerdurable hashtag #marketupdate hashtag #fmcgnews

According to Kantar's Brand Footprint India report, seven brands in the top 25 in-home rankings have seen over a 20% penetration increase in the last decade. With a Consumer Reach Points (CRP) score of 7980 million, Parle holds the top spot for a record 12th year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products. A significant 75% of these top brands have expanded their CRP's in the past year, exemplifying the Blueprint for Brand Growth. This growth isn't just a coincidence; it’s a testament and commitment to the brands' ability to align with evolving consumer needs and preferences. However, the report also highlights an interesting trend among category leaders who have not seen growth in their CRPs. As K. Ramakrishnan, Managing Director, South Asia Worldpanel Division, Kantar, notes, "Shoppers are now diversifying their purchases based on their changing needs," which means that even market leaders must stay agile and responsive to maintain their edge. This dynamic shift underscores the importance of continuous innovation and understanding consumer behaviour. It’s an exciting time for brands willing to adapt and evolve with their audience. . . #marketing #MarketingInsights #marketresearch #market #digitalmarketing #marketgrowth #growth

Excellent write up by Harish Bijoor on FMCG industry which is experiencing rapid changes. Adapting to these trends is crucial for FMCG companies to stay competitive and meet evolving consumer demands. Embracing innovation, sustainability, and consumer-centric approaches will be key to driving growth and success in this dynamic market. Stay ahead of the curve by leveraging these trends to position your brand for success. #FMCG #Trends #ConsumerGoods #Innovation

🚀 Embracing Change: Digital Disruption in Consumer Goods 🛍️ Traditional consumer goods giants are feeling the heat as young, digital-first brands and local players carve out their share of the market. 🌟 Young Indian shoppers are turning to online platforms for food, fashion, and beauty, seeking unique experiences and products to express themselves. 🛒💄 With brands like SUGAR Cosmetics Cosmetics gaining ground, the market is witnessing a shift towards niche products and personalized offerings. 🌈 Even top malls are adjusting their spaces, favoring direct-to-consumer retailers like Nykaa and Tata CLiQ Luxury over traditional supermarkets. 🛍️ As new players enter the food delivery scene, competition grows, offering consumers a wider range of options beyond established quick-service restaurants. 🍔🍕 Amidst this disruption, regional and local brands are making a comeback, leveraging localized marketing and competitive pricing strategies. 🏪 Established giants like Unilever are adapting, investing in innovation, and embracing digital-first brands to stay ahead of the curve. 💡 Change is inevitable, and those who embrace it will thrive in the evolving consumer goods landscape. 💪 #DigitalDisruption #ConsumerGoods #EmbraceChange LiveMint: https://shorturl.at/eizY7

#Parle continues to be India's top FMCG brand at home, 12th time in a row According to the latest edition of Brand Footprint, Kantar World panel’s annual ranking of the most chosen consumer brands in India. In fact, seven of the top 10 brands are owned by homegrown companies. The Brand Footprint study ranks brands on the basis of their consumer reach points, or CRPs, a metric that combines how many households are buying a brand (penetration) and how often (frequency of purchase). Out of nearly 445 brands, #Parle with 7.98 billion CRP has been on the top since the launch of its brand footprint twelve years ago followed by Britannia that had CRP of 7.93 billion. Both these brands gained 6% and 16% each. Hindustan Unilever's shampoo brand Clinic Plus was the only non-food exception in the top five brands although it declined 5% to 4.14 billion. "Consumer choice is a very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s," said K Ramakrishnan, managing director- South Asia, Worldpanel Division at Kantar. Nearly two years ago, #Parle Products, which retails brands including Parle G, #Monaco and #Melody, crossed $2 billion in annual revenues, becoming the first packaged food company in India to breach the mark. The five-rupee-a-pack Parle-G value has grown despite slowdown due to its low value money plank especially during inflationary times when consumers are cutting spends and opting for smaller packs. #consumerdurable #marketupdate #fmcgnews

For a #dtcbrand #indianbrands, this study research will be a trend setting given the #capitalefficiency as key to #sustainablegrowth To understand the #capital impact, it is significant to measure #performancemarketing #digitalinitiatives #digitalmedia in converting/retaining customers over a long period to drive #revenue enhancement, #costoptimisation , #cashflow driver to build #businessvaluation bringing X impact to business model. At #ixcfo we assist businesses in driving CRISP model which is based on cost & revenue integration with strategic profitability ( #CRISP) Here is our case studies : https://lnkd.in/dPKCAsug Inc42 Media VCCircle YourStory Media #ixcfo #startupsindia #venturefunding #vccircle #inc42 #yourstory #Founders #indianfood #indianfarmers #indiannorganic #indianagriculture #indianfarmers #Indiadairy 💥💥💥💥💥💥💥💥💥💥💥💥💥 Congrats to Team for figuring in the research by DSG Consumer Partners Bain & Company 💐💐💐💐💐💐💐💐💐💐💐 Team at Akshayakalpa Organic Otipy deserve special mention.