Upendra Sharma

Transform your business with WeSchool's PG Entrepreneurship and Family Managed Business Program! 🌟 Watch this testimonial to see how our program can elevate your business to new heights. 🚀 Welingkar Institute of Management Dr. Samir Karkhanis WeSchool PG in Entrepreneurship & Family Managed Business #WeSchool #Entrepreneurship #FamilyBusiness #BusinessGrowth #SuccessStory #PGProgram #BusinessEducation #FutureLeaders #ElevateYourBusiness #Testimonial

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Excited to have participated in the live webinar on "What is branding?" hosted by the Public Relations Society of India (Chennai Chapter) and presented by Ms. Sunita Gora. The session was packed with valuable insights into the fundamentals of branding and strategies for building strong brand identities in today's competitive landscape. Key takeaways from the session: - Core principles of branding - Crafting compelling brand stories - Building strong brand identities - Effective brand positioning strategies This knowledge will undoubtedly be beneficial as I advance in my Marketing and Digital Marketing journey! #Branding #Marketing #DigitalMarketing #Webinar #PRSI #BrandStrategy #Learning #Marketingeducation #Continuouslearning #CareerGrowth

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Creating an Effective D2C Marketing Strategy Marketing your D2C brand in India? It's all about making a connection. In a country as diverse as India, understanding your audience and speaking their language is crucial for success. Start by identifying your target market – who are they, what do they care about, and where do they hang out online? Then, craft a marketing strategy that resonates with them. Whether it's through social media, email campaigns, or good old-fashioned word of mouth, the key is to engage your audience in a meaningful way and build a loyal following for your brand. So, get creative, get personal, and get ready to make some waves in the world of D2C marketing! TalentServe

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India's Retail Boom: The Rise of Premium Shopping Malls India's retail landscape is undergoing a robust transformation, fueled by rising disposable incomes and the increasing demand for high-end experiences. Post-pandemic consumer behavior shifted towards premiumization, where individuals are spending on luxury products such as electronics, home appliances, and fashion, moving away from e-commerce for more experiential shopping. High-end shopping malls are at the heart of this shift, evolving from mere retail hubs into lifestyle destinations. Consumers now seek entertainment, fine dining, and exclusive luxury products under one roof, making malls a popular choice for premium shoppers. This trend is not only prevalent in metropolitan cities but also spreading to smaller towns, reshaping India's retail infrastructure. Prominent companies such as Hindustan Unilever (HUL) and ITC Ltd. have tapped into this growing trend, with a significant portion of their new launches focused on premium product lines. For instance, HUL reported that over 70% of its new products in the past two years belonged to the premium segment, contributing 38% to its overall sales in 2024. Similarly, companies like Samsung, LG, and Vivo are introducing more premium versions of their products to cater to this market segment. The rise in discretionary spending and a shift towards luxury lifestyles also found momentum during the pandemic, where affluent consumers redirected their travel budgets towards high-end purchases. As these shopping malls thrive, they not only drive retail sales but also attract international brands, contributing to a broader global investment in India's retail sector. This shift towards premiumization signals that India’s retail future lies in creating environments where the shopping experience is as valuable as the products themselves. The high-end shopping mall is the symbol of this new retail age, blending commerce with culture and entertainment to meet the needs of modern Indian consumers.

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"Is it time to re-brand?" is actually a much deeper question than it may seem to appear. It is a vital decision that needs to be well thought of, along with a lot of market research and analysis. Rebranding is not just about changing logos and visuals, it requires in-depth assessment of the market dynamics, consumer behaviour and brand identity along with meticulous planning, creative execution and strong communication. It is such a vague term, that one needs to understand that rebranding could refer to- creating a new brand story, creating a new image in the minds of the people, creating new points of contact, creating a new position or even all of the above. To pursue profits, success and longevity of your company, rebranding can be a strategic method to hold your position in an ever-evolving marketplace. #MarketSearchIndia #MarketResearch #Marketing #Rebranding #BrandPerception

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"As part of the 23-25 batch, attending the junior's orientation provided insights into stress management and the benefits of Chair Yoga. Stress, a common challenge in academic and professional life, affects our well-being and productivity. Chair Yoga, led by Mr. Abhishek Pachauri , a certified yoga trainer, offers a practical solution by combining gentle movements, breathing exercises, and relaxation techniques—all from a seated position. This approach not only reduces physical tension but also enhances mental clarity and emotional balance, crucial for maintaining focus and achieving academic success. Integrating Chair Yoga into our routine equips us with effective tools to manage stress, promoting a healthier and more productive student experience."

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Zomato you've been my constant saathi, always there with the perfect notification just when I need you most! Now, it’s time to return the favor. So, help me out—drop your best pickup lines in the comments and let’s see if we can make my saathi blush! 😉 #zomato #marketing #calltoaction #food #notification #digitalmarketing #recommendersystems

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https://lnkd.in/dMgKE-yt This is My First blog by "Marketing Mavericks Blogs" Which contains much more important and basic information about the Marketing World !

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Week 1 at Amul - Understanding Organic Product Availability My first week interning at Amul has been all about exploring the organic product landscape! Focusing on Amul Dry items like tur dal, moong dal, and channa dal, I’ve been visiting various retail outlets to observe product availability and assess how Amul's organic offerings are positioned against other brands. Throughout these visits, I’ve gained initial insights into retailer perspectives on organic products and their thoughts on consumer interest and demand. Understanding this feedback is crucial for developing effective market strategies that resonate with both consumers and retailers. Excited to dig deeper into the data in the coming weeks and see where Amul's organic segment can grow! Looking forward to sharing more as I continue this journey! #AmulInternship #OrganicProducts #RetailInsights #MarketResearch #Amul

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#Unleashing_the_Power_of_Storytelling_in_Sales ⭐ Inspired by our Sales & Marketing Guru, Mr. Vinit Sinha sir! (SM Vidharbh Zone) He dropped a truth bomb on us, To conquer the sales world, we must become masterful storytellers. And yes, he has a point! It's not just about pushing products; it's about crafting narratives that resonate. It's about connecting with customers on a human level, understanding their world, and showing how our offerings fit seamlessly into their lives. We're transforming from mere salespeople to story architects. Every interaction is a chance to weave a tale that captivates, inspires, and ultimately, converts, and yes Thanks to Siddharth Munagekar sir & SAKTHIVADIVEL G sir your every Sales Gyan mantras during lectures I remembered in this 2 months and are proved in market !!😃 VARUN BEVERAGES LIMITED PepsiCo Indira Institute of Management, Pune (MBA) #salestransformation #storytelling #pepsico #salesforce #sales #marketing #customercentricity #motivation #inspiration #salesguru #vinitsinha #iimp

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During my internship at Canon India Pvt Ltd in the marketing strategic analysis department, I gained invaluable insights and experiences. Here are some of the key learnings: 1. Understanding Market Trends: I honed my ability to analyze and interpret current market trends to drive strategic decisions. 2. Competitor Analysis: I developed skills in analyzing competitors’ strategies, identifying their strengths and weaknesses to position Canon effectively. 3. Customer Segmentation: Learned to segment target customers based on various factors, enhancing the effectiveness of our marketing strategies. 4. SWOT Analysis: I gained proficiency in conducting SWOT analyses to better understand our strategic position and opportunities. 5. Data-Driven Decision Making: I utilized data analytics tools to derive actionable insights, supporting informed marketing decisions. 6. Brand Positioning: I understood the nuances of how Canon positions its brand in the market and the strategies employed to maintain its brand image. This experience has significantly broadened my understanding of strategic marketing and equipped me with practical skills that I look forward to applying in my future endeavors.

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Starting a new job always comes with a mix of excitement and nervousness. You wonder what kind of people you’ll meet and who will shape your experience. I was lucky to meet Souvik Chakraborty from day one at Traqo™. He’s not just a professional but someone who inspires you to give your best, every single day. Souvik Sir was the very first person at Traqo who was so real about everything—no sugarcoating, no pretense—just pure guidance and motivation. And when it comes to virtual calls, let me tell you, Souvik Sir is always ready. Let me paint you a picture—whenever I have a question or need help, it’s like Souvik Sir knows before I even ask. Camera on, solutions lined up, and a calm demeanor ready to tackle anything I throw his way. Honestly, if there were an Olympic event for being always-ready-for-a-virtual-call, Souvik would be a record-breaking gold medalist! But beyond his quick responses and solutions, what sets him apart is that he’s not only brilliant at his role but also genuinely kind and warm-hearted. It’s rare to find someone who excels professionally while staying grounded personally. Working alongside him has taught me so much: 💡 Communicate clearly—He’s a master of cutting through the noise and getting to the point. 🤝 Always be willing to help—No matter how busy he is, he always makes time to guide and support. ✨ Be real—His authenticity is what makes him so inspiring to work with. If there’s one takeaway from working with someone like him , it’s that your kindness and authenticity can leave an indelible mark on people around you, both professionally and personally. Here’s to more learning, collaboration, and shared success ahead, Souvik Sir! 🚀 #Appreciation #Learning #WorkplaceMotivation #Teamwork #Traqo

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#Talentserve #Influencer partnerships and collaboration; Maximizing brand exposure and reach, Intrusion; Influencer partnerships and collaborations are essential for maximizing brand exposure and reach in today's digital landscape. Here's a detailed approach: 1) Define Your Goals: Clarify what you aim to achieve through influencer partnerships. Whether it's increasing brand awareness, driving sales, or reaching a specific demographic, clear goals will guide your strategy. 2) Identify the Right Influencers: Look for influencers whose audience aligns with your target market. Consider factors like audience demographics, engagement rates, and content relevance. Micro-influencers can be particularly effective for niche targeting. 3) Build Authentic Relationships: Approach influencers with genuine interest in their content and audience. Building rapport and trust will lead to more authentic collaborations and better results. 4) Craft Compelling Offers: Develop enticing partnership proposals that highlight the mutual benefits for both the brand and the influencer. Offer creative freedom while ensuring alignment with your brand values and messaging. 5) Diversify Collaboration Types: Explore various collaboration formats such as sponsored posts, giveaways, product reviews, or ambassador programs. Diversifying collaboration types keeps content fresh and engages different audience segments. 6) Leverage Multiple Platforms: Partner with influencers across different social media platforms to reach diverse audiences. Each platform offers unique advantages, so tailor your approach accordingly. 7) Track and Measure Performance: Use analytics tools to track the performance of influencer campaigns. Monitor metrics like reach, engagement, website traffic, and sales attribution to evaluate ROI and refine future strategies. 8) Encourage User-generated Content (UGC): Encourage influencers and their followers to create and share UGC featuring your brand. UGC adds authenticity and credibility to your brand while amplifying your reach. 9) Provide Value to Influencers: Offer perks, incentives, or exclusive access to products/services to incentivize influencers to collaborate. Show appreciation for their partnership and invest in long-term relationships. 10) Stay Compliant and Transparent: Ensure compliance with advertising regulations and disclose sponsored content transparently. Transparency builds trust with both influencers and their audience, fostering credibility for your brand. 11) Continuously Adapt and Innovate: Stay updated on industry trends and consumer preferences to adapt your influencer marketing strategy accordingly. Experiment with new formats, platforms, and creative approaches to stay ahead of the curve. Conclusion; By following these steps, you can effectively leverage influencer partnerships to maximize brand exposure and reach in the digital space. #Task 37 #Blog 1

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Product Positioning Strategies‼️ 🔸Trait Positioning: Positions a product based on its unique features or benefits. Example: A smartphone advertised for its exceptional battery life. 🔸Lifestyle Positioning: Associates a product with a specific lifestyle or target audience. Example: A luxury watch marketed as a symbol of success and sophistication. 🔸Perks Positioning: Highlights the additional benefits or perks offered with the product. Example: A subscription service that includes free shipping and exclusive discounts. 🔸Quality and Price Positioning: Emphasizes the product's quality or value for money. Example: A budget-friendly laptop advertised for its durability and performance. 🔸Product User Positioning: Targets a specific group of users or demographics. Example: A children's toy designed for educational purposes. 🔸Competitor Positioning: Compares the product favorably to its competitors. Example: A skincare brand highlighting its natural ingredients compared to synthetic alternatives. #ProductPositioning #MarketingStrategy #BrandStrategy #TargetAudience #ProductBenefits #CompetitiveAdvantage

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🌱 **Is Organic Content the Future of Sales?** 💡 Today, I had a thought-provoking discussion with Gowtham Subramaniam regarding the increasing influence of organic content in driving sales and brand development! 🚀 As a marketing MBA student, I've been closely monitoring how early-stage startups effectively utilize organic content strategies to engage with their audience, establish trust, and expand their customer base. Through sharing informative videos, interactive social media posts, and insightful articles, these brands are achieving remarkable sales growth without heavy reliance on paid advertisements. 🎯 The debate around whether organic content will dominate sales strategies led us to the following conclusions: 🔹 Organic Content fosters genuine and lasting connections with customers, offering benefits like loyalty and trust in the long run. It focuses on delivering value without a pushy sales pitch, aligning well with the current market dynamics. 🔹 Paid Sales Strategies, on the contrary, are crucial for swiftly reaching a wider audience and scaling operations. While they enable targeting specific customer segments, they often necessitate substantial budgets. Looking ahead, I foresee organic growth gaining more significance due to: 1️⃣ Changing consumer behaviour – Customers prioritize authenticity, storytelling, and transparency. 2️⃣ Cost-effectiveness – Organic content proves to be budget-friendly, especially for start-ups. 3️⃣ Community building – Authentic relationships nurtured through organic content will lead to enduring brand loyalty. While paid strategies will retain their relevance, organic sales could potentially outshine paid efforts by cultivating stronger customer relationships, essential for sustainable business expansion. Ultimately, the key lies in striking a harmonious balance between leveraging organic content for trust and brand-building, and utilizing paid ads for enhanced reach and visibility. A special thanks to Gowtham Subramaniam for his valuable insights, time, and guidance. 🙏 #OrganicGrowth #SalesStrategy

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Obtaining the Professional Certified Marketer (PCM®) certification can significantly enhance marketing specialization students' prospects in their final placements in several ways: 1. **Credibility and Recognition**: PCM® certification is a recognized credential that validates a student's expertise and knowledge in marketing. It adds credibility to their resume and distinguishes them from other candidates. 2. **Skill Validation**: The certification demonstrates a solid understanding of core marketing principles and best practices, providing employers with confidence in the student's abilities. 3. **Competitive Advantage**: In a competitive job market, having a PCM® certification can give students an edge over other candidates, making them more attractive to potential employers. 4. **Updated Knowledge**: The certification process ensures that students are up-to-date with the latest marketing trends, tools, and strategies, which is highly valued by employers looking for candidates who can bring fresh insights to their organization. 5. **Professional Growth**: Earning the PCM® certification can open doors to higher-level positions and better salary prospects, as it is often associated with a higher level of professionalism and commitment to the field. 6. **Networking Opportunities**: PCM® holders often gain access to a network of professionals and resources, which can be beneficial for career growth and finding job opportunities. 7. **Confidence**: Having the certification can boost students' confidence in their marketing knowledge and abilities, enabling them to perform better in interviews and on the job. Overall, the PCM® certification can play a crucial role in helping marketing specialization students secure desirable placements by demonstrating their dedication and proficiency in the field. Personal Growth # Marketing Specialization Certifications # MBA # PGDM

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Exciting news for India's economic outlook! 🚀 According to Moody's Ratings, India is set to remain the fastest-growing economy in the Asia-Pacific region in the second half of 2024, driven by strong domestic demand. The report highlights: - Sustained momentum from last year's domestic growth - Anticipated policy continuity post-general election - Continued focus on infrastructure development - Encouragement of private sector investment India's economic resilience and strategic initiatives are paving the way for robust growth and opportunities. 🌟 #India #EconomicGrowth #Moody's #Infrastructure #PrivateSector #Investment #AsiaPacific #DomesticDemand #PolicyContinuity #GrowthMomentum #EconomicDevelopment #BusinessNews #EmergingMarkets #MarketTrends

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I am humbled to share that I have earned the IITM Pravartak Technologies Foundation Advanced Certification in Digital Marketing and Analytics from Intellipaat. This achievement has significantly enhanced my understanding and skills in the dynamic field of digital marketing and data analytics. I explored a wide array of topics in this certification, including SEO, social media marketing, content marketing, email marketing, and paid advertising. The curriculum also covered essential analytics techniques such as marketing analytics, data-driven decision-making, and ROI measurement. Utilizing tools like Google Analytics, SEMrush, Ahrefs, and Mailchimp, I gained hands-on experience that skilled me to apply theoretical concepts to real-world scenarios. The certification made me more confident to drive impactful marketing campaigns and make data-informed decisions. My appreciation goes to Intellipaat for their resourceful support and responsive guidance made the learning experience both effective and enjoyable. #DigitalMarketing #Analytics #SEO #IITMadras #AdvancedCertification #Intellipaat

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