Deanna Lennox’s Post

This is a message for all freelancers seeking work. There's plenty you can do to get clients - cold email, cold calls, networking, direct mail, email newsletter etc. The list goes on. But you've actually got to DO something. And stick with it. Put aside a bit of time for marketing yourself every day. Bagging clients isn't easy, but you'll get there. And the best thing you can do right now is follow up with any dormant leads sitting about in your inbox. Worst they can say is no... *** Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you’ll discover how to market yourself better and sell more - bit.ly/thesoloarms

I pitched obsessively for 2 years. Here are my 2 cents about pitching. As a newbie, you're unaware of how your prospect thinks. Which is why, it's hard to write a pitch for them. I know it's not as easy as everyone makes it. So let me break it down a bit. 🌳If its a freelancing website: – Read the job posting at least thrice. – Scrape whatever information of the job poster you can. – Sometimes their names are visible, USE THEM. – Talk about why you're interested in the project briefly. 🌳If you're not on a freelancing website. – Research your prospects inside out. – Find the KPIs they use to measure success. Use them in your pitch. – Tell them an error they're making in their profile/website. Tell how you'd correct it. Be suggestive about it. Don't hurt their pride. 🌳Remember to: – Keep it as short as possible – Be confident – Follow up – Google some templates for ideas, but don't copy them! 📌PS. What would you add to the list? #freelancing #pitching #branding

And, just like that we're 7 days into the final quarter of 2024. Am I the only one who's amazed by how quickly this year is flying by? Well, they do say that time flies when you're having fun, so I must be really enjoying myself. 😊 One thing I enjoy and love to do is to support businesses of all shapes and sizes with their goals. (But if I'm honest, I've got a special love for helping small businesses achieve BIG things). ❤️ Do you have any projects you've been putting on the back burner that you'd like to tick off your 2024 to-do list? Let me help lighten your workload. I write: ✅ case studies/interviews/reports ✅ blogs ✅ newsletters/sales emails ✅ flyers/brochures ✅ social media posts ✅ website landing pages, and more Let’s chat! Drop me a DM or email [email protected] 😊 #Freelancer #FreelanceCopywriter #FreelancerForHire

Why an Introduction Video Can Be More Powerful Than a Resume : When applying for freelance opportunities, especially in creative fields like content creation and marketing, a resume alone sometimes doesn't cut it. That's why I made an introduction video, and it's been a game-changer. 💡 This video helped me land more than 10 job opportunities on Upwork and played a key role in achieving Top-Rated Freelancer status with a 100% job success rate. 🎉 Through my video, potential clients get a glimpse of who I am, my personality, and my skills in action. For roles like content and UGC creation, video editing, and marketing, this makes all the difference. It's a direct way to showcase your abilities, your professionalism, and your dedication to delivering results. If you're looking to stand out and create a personal connection with potential clients, consider making an introduction video. It's not just a showcase of skills—it's a way to start building trust from the first moment. 🎥✨ Feel free to check out my intro video to see how I made it work for me! #FreelancingTips #ContentCreation #VideoEditing #TopRatedFreelancer #UGC #Marketing #Upwork #PersonalBrand

If you want to land the right clients, you need to do these👇. Landing the right client is the major problem most freelancers have. Difficulty in doing so makes you question your abilities. Dear Freelancers, The fact that you have not been able to get the right client is not due to your lack of expertise. You are great at what you do so that is not it. On the contrary, it is due to your inability to build confidence with your ideal clients and your inability to build authority with your target audience. Are you ready to land clients back to back in July? Then be ready to build confidence. When you approach a prospective client, show them you know what you are about. Let it reflect in your offer, and in your interview. Also, let your target audience know you are an authority in that niche with the right kind of content. You can't be a content writer and you are always sharing Content on hair making. I mean, nobody will take you seriously. You will do more than fine if you follow these tips. Do you agree❓ Happy new month Fam! ---------------------------- I am Eseohe, I write the best SEO-targeted content for your website. RESULT: More traffic➡️ More Leads⬅️ Mores sales. Click on the blue name and follow me for more tips on compelling content writing. #linkedin #freelancers #contentwriters #businesses #brands

Strategic thinking is the most in demand skill for high-paying jobs. According to an analysis by CashNet. Here are key strategies to refine your strategic thinking: -See the forest for the trees. Analyze the bigger picture and how parts connect. -Goal Setting. Define clear objectives and design successful plans to achieve them. -Think two steps ahead. Anticipate challenges and develop solutions before they become obstacles. -Embrace the "what if?" Consider different scenarios and adjust your approach. — I’ve got an upcoming free workshop where I provide essential tips on initial steps to kickstart your freelance career. 👉Sign up here: https://lnkd.in/g5fqMCy3 #advertising #brand #freelance #strategy #brandstrategy

As the owner of a boutique editing agency serving SMBs and mission-driven organizations, I'm always looking for ways to enhance our online presence. At #ACESVCON24, I attended a fantastic session on leveraging LinkedIn with Anna Kendall and Emily Redington, and I'd love to share some key takeaways with my fellow editors and small business owners. ✍🏻 Craft a Compelling Profile - Your headline is crucial. Make it a concise description of who you are and what you do. - In the About section, focus on the "why" of working with you. Use keywords naturally and space out your text for readability. - Complete your profile fully – it leads to 8x more views! 🏆 Showcase Your Expertise - Use the Experience section to prove what you say in your About section. - List relevant skills and assign them to specific experiences. - Don't forget to highlight your unique specialties and certifications. 🤝🏻 Build Meaningful Connections - Aim for 500+ connections to rank higher and appear established. - Be strategic: connect with people in your industry, professional organizations, and potential clients. - When reaching out, include a personal note explaining why you'd like to connect. 📊 Create Engaging Content - Share valuable information – it has a longer shelf life on LinkedIn. - Post at optimal times (try 11 am local time) and engage with comments, especially in the first hour. - Use images or videos to attract more viewers. 🛠 Utilize LinkedIn Features - Join and participate in LinkedIn groups related to editing and your target industries. - If you're open to new opportunities, use the "Open to Work" feature. - For freelancers, use your own logo or the "Self Employed" option for a professional look. 🎯 Stand Out to Recruiters and Clients - Use specific, industry-relevant keywords throughout your profile. - Highlight your proudest achievements and ongoing professional development. - Address any career gaps positively, mentioning relevant experiences or training. Your LinkedIn profile is an extension of your personal and business brand. As editors, we know the power of words – let's use them effectively to showcase our expertise and attract the right opportunities. What strategies have you found most effective on LinkedIn? I'd love to hear your thoughts and experiences in the comments below! #AmEditing #SmallBusiness #LinkedInTips #ProfessionalDevelopment

Every freelancer/9-5ver must have these two skills Whatever you do — freelancer or 9-5, it is essential, that you possess one or both of these skills. Ability to communicate your value through: 1. Writing or 2. Speaking. 📌 You need either of these skills to win on social media. 📌 You need either of these skills to pass an interview. 📌 You need either of this skills in your networking/relationships. There is almost nothing you do in life that doesn't require you communicate one or the other way. Which of the two can you do well? Which do you need to improve on? P.S. You dig my sunglasses even in the living room? 😃 On a scale of 1-10, rate this video If it gets 5 upwards, kindly repost 😃

As the owner of a boutique editing agency serving SMBs and mission-driven organizations, I'm always looking for ways to enhance our online presence. At #ACESVCON24, I attended a fantastic session on leveraging LinkedIn with Anna Kendall and Emily Redington, and I'd love to share some key takeaways with my fellow editors and small business owners. ✍🏻 Craft a Compelling Profile - Your headline is crucial. Make it a concise description of who you are and what you do. - In the About section, focus on the "why" of working with you. Use keywords naturally and space out your text for readability. - Complete your profile fully – it leads to 8x more views! 🏆 Showcase Your Expertise - Use the Experience section to prove what you say in your About section. - List relevant skills and assign them to specific experiences. - Don't forget to highlight your unique specialties and certifications. 🤝🏻 Build Meaningful Connections - Aim for 500+ connections to rank higher and appear established. - Be strategic: connect with people in your industry, professional organizations, and potential clients. - When reaching out, include a personal note explaining why you'd like to connect. 📊 Create Engaging Content - Share valuable information – it has a longer shelf life on LinkedIn. - Post at optimal times (try 11 am local time) and engage with comments, especially in the first hour. - Use images or videos to attract more viewers. 🛠 Utilize LinkedIn Features - Join and participate in LinkedIn groups related to editing and your target industries. - If you're open to new opportunities, use the "Open to Work" feature. - For freelancers, use your own logo or the "Self Employed" option for a professional look. 🎯 Stand Out to Recruiters and Clients - Use specific, industry-relevant keywords throughout your profile. - Highlight your proudest achievements and ongoing professional development. - Address any career gaps positively, mentioning relevant experiences or training. Your LinkedIn profile is an extension of your personal and business brand. As editors, we know the power of words – let's use them effectively to showcase our expertise and attract the right opportunities. What strategies have you found most effective on LinkedIn? I'd love to hear your thoughts and experiences in the comments below! #AmEditing #SmallBusiness #LinkedInTips #ProfessionalDevelopment