David Yadgaroff’s Post

Listeners are deeply immersed in their audio experiences, presenting brands with an opportunity to build trust, tell compelling stories, and establish authentic connections. Our Devora Rogers writes for Radio World with Idil Miriam Cakim of Audacy, Inc. on our recent study which underscores the significance of recognizing the evolution of audio from companion to ritual. Learn more: https://lnkd.in/eFrmjq_n #MarketResearch #ConsumerBehavior #Insights #MRX #ConsumerInsights #BrandStrategy

What are the 5 questions to ask to address the viability of #audio in the #media plan? John Fix outlines the framework in latest blog: https://bit.ly/45pWYvf #westwoodone

A new white paper by WARC ( World Advertising Research Center) Advisory and Audacy sheds light on the barriers hindering audio advertising's growth. By interviewing top industry experts, the paper demonstrates how audio can effectively drive brand impact across multiple platforms and marketing stages.

My first ADWEEK article!!! Let's dive into audio connections!

The audio landscape continues to evolve, and so does the advertising that accompanies it! There are so many different options these days, so how do we know which one to choose? Shannon Taylor, PR dives into the details in this week's blog post! https://lnkd.in/e2vh5NNz

More DAX Conversations coming soon!

The world of digital audio is ever-evolving, and your audience is listening. In our latest blog, explore effective strategies to boost your ROI in digital audio advertising. 🎧 Read the Blog Here: https://hubs.ly/Q02G4JnC0

This 👇 is how Americans aged 13+ spend their day with audio. 🎧 On average, they spend about four hours per day listening to all forms of audio, though there are those who spend more (heavy listeners) and those who spend one hour or less (light listeners). Key difference is where they tune in. Heavy listeners spend the most time with audio at home (59%), then in a car/truck (21%). By contrast, light listeners spend the majority (60%) of their audio time listening in a car or truck. In fact, Edison Research says that more than half of them (52%) only listens to audio in their vehicle. Understanding these seemingly little but important nuances helps develop strategies for reaching and engaging specific audiences and ultimately, maximizing your audio campaigns. So, to reach heavy listeners, you can cast a wider net, perhaps even employ location-based audio advertising depending on data. Getting in touch with light listeners likely mandates a narrower focus on the in-car experience, optimizing content and ads with shorter formats and concise messaging. #audio #listening #contentmarketing #media

🔊“Sound influences emotion— as well as our memory and cognitive engagement centers.” Ad Results Media's latest blog, written by our own Kurt Kaufer, explores why there is magic in audio advertising and how to find it from a marketing perspective. This piece covers the following topics related to listeners and audio advertisers: ✅Listening is a ritual ✅It’s memorable – because it’s emotional ✅Where they listen ✅What genres are trending ✅What this all means for advertisers For more on how to reach listeners and meet them where they are at: https://lnkd.in/g49KEeXz #PodcastAdvertising #AudioAdvertising #Marketing #AdResultsMedia