Westwood One’s Post

What are the 5 questions to ask to address the viability of #audio in the #media plan? John Fix outlines the framework in latest blog: https://bit.ly/45pWYvf #westwoodone

5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale

5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale

https://www.westwoodone.com

Beau Phillips

Founder of Boxes of Hope

6mo

I think the real question is “Does ADVERTISING work?” Most of it is inane, corny and over scripted. In an age of authenticity, it’s fake. Is there evidence That ads still inspire purchase or brand appeal? I doubt it.

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