What are the 5 questions to ask to address the viability of #audio in the #media plan? John Fix outlines the framework in latest blog: https://bit.ly/45pWYvf #westwoodone
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When it comes to marketing, there are so many myths around the effectiveness of audio. Check out the facts in this article that you can read in less time than the average TV ad break. #audio #marketing
Unveiling the Truth: Debunking the Biggest Myths in Media
https://audacyinc.com
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A new white paper by WARC ( World Advertising Research Center) Advisory and Audacy sheds light on the barriers hindering audio advertising's growth. By interviewing top industry experts, the paper demonstrates how audio can effectively drive brand impact across multiple platforms and marketing stages.
The Audio Investment Gap: Breaking Down The Barriers | Audacy Inc.
https://audacyinc.com
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Audio Ads Defy Ad Fatigue & Boost Purchase Intent 🎧 While TV & digital video ads often lose effectiveness with repeated exposure, research shows the opposite for audio ads. The more you hear them, the more effective they become! Studies reveal purchase intent increases with additional audio ad exposures—up by 17% after 15 plays! 📈 A powerful reminder of audio’s unique ability to cut through the noise and drive results. #MarketingStrategy #PublicRadio #AudioAds #ROI #Advertising
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Adelaide's AFP expands to measure audio attention, empowering publishers for enhanced monetization and media quality. Pierre Bouvard | Gina Garrubbo (she/her) | Marc Guldimann read more: https://lnkd.in/dt2qM8sW #AdelaideMetrics #AttentionMeasurement #AudioAds #PublisherTools #MediaQuality #AudioAttention #DigitalMedia #marketing #AdvertisingInsights #adtechtoday
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
https://adtechtoday.com
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Digital Audio has always been a highly underrated advertising medium. Despite scale, attention and engagement eclipsing the likes of Video and Social, investment levels have never reflected this positioning. It's been great to see the more recent focus on proving the attention impact of digital audio, from dentsu and Lumen Technologies, and today from Veritonic. The Veritonic Audio Attention Report, released yesterday, outlines the impact that digital audio creative can have on digital audio attention. What did they find? Check out the report here 👉🏾 https://lnkd.in/ddtBDhhK #digitalaudio #attention
Audio Attention Report
info.veritonic.com
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Audio Ads Deliver Big Returns! A UK study reveals that audio advertising outshines digital formats with a stunning ROI of £4.98 for every £1 spent. From instant impact to long-term brand growth, audio proves its power to drive results and engage consumers effectively. Ready to amplify your brand's success? . . Visit to know more- https://lnkd.in/dhZ23PCP . . . #AudioAds #MarketingROI #DigitalAdvertising #AudioMarketing #PodcastAds #BrandGrowth #HighROI #AdEfficiency #StreamingAds #AdvertisingTrends #ConsumerEngagement #MarketingSuccess #paytunes
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4 Reasons to Consider Audio Advertising: Revolutionize your brand's reach with digital audio! From easy tracking and unmatched engagement to cost efficiency, learn why top brands like McDonald’s are tuning in. 🎧 . Visit to know more -https://lnkd.in/dNMqAc9e . . . #AudioAdvertising #PodcastAds #BrandAwareness #EngageYourAudience #AudioMarketing #paytunes
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Audio lags trail behind in BIA's latest Media Ecosystems Measurement report. As of 2023, the audio sector shows slower recovery compared to digital media post-pandemic. Explore more on this trend and what it means for local advertising in BIA's detailed analysis. #MediaAnalysis #BIAReport #RadioAdvertising
Audio Lags In BIA Media Ecosystems Measurement - Radio Ink
https://radioink.com
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Ever felt bombarded by the same TV or digital ad? It fades into background noise, right? But audio ads defy this trend. Research suggests they actually get more effective with repetition. Click the article to learn more! https://lnkd.in/gct_wi23
Audio Ads Defy Ad Fatigue and Increase Purchase Intent
blog.marketenginuity.com
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I’m sure you think you have your bases covered with CTV, but maximizing your impact should include audio as well. Ari Stein, my colleague, work bestie, and all-around thoughtful guy tells you why: https://lnkd.in/e3e4Pgcq
Programmatic Audio Makes Your CTV Buy Stronger
adweek.com
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9,580 followers
Founder of Boxes of Hope
6moI think the real question is “Does ADVERTISING work?” Most of it is inane, corny and over scripted. In an age of authenticity, it’s fake. Is there evidence That ads still inspire purchase or brand appeal? I doubt it.