David Moore’s Post

Ad agencies, advertising themselves. Sudler, Hennessey & Lubalin, 1962. "A prolific pencil is no substitute for a unique advertising idea. Creativity is an art not a technique." #advertising #adsforadagencies

Ad agencies, advertising themselves. Fuller & Smith & Ross, 1948. "Advertising copy that must sell the industrial buyer is often judged in comparison with copy for other fields of selling. This is a mistake." #advertising #adsforadagencies

Ad agencies, advertising themselves. Fuller & Smith & Ross, 1948. "Advertising copy that must sell the industrial buyer is often judged in comparison with copy for other fields of selling. This is a mistake." #advertising #adsforadagencies

DiMassimo Goldstein (DiGo) is an advertising agency that is proud to do advertising and signifies this pride by using the word “advertising” when describing the advertising we do. If we are choosy about what we advertise - and we are - it is because we believe in the power of advertising to change minds and behavior. Especially the advertising we do. #advertising #agency #pride

Such incredible copy. Right out of the gate, it sets the stage. It draws in the reader, showing them a peek behind the curtain, where all the magic happens. Storytelling at its finest. Standout sections: "𝘐𝘵 𝘪𝘴 𝘸𝘰𝘳𝘬 𝘥𝘰𝘯𝘦 𝘱𝘶𝘳𝘦𝘭𝘺 𝘰𝘧 𝘧𝘳𝘦𝘦 𝘸𝘪𝘭𝘭 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘳𝘦𝘢𝘭 𝘱𝘢𝘺 𝘪𝘴 𝘱𝘳𝘪𝘥𝘦 𝘪𝘯 𝘸𝘰𝘳𝘬 𝘸𝘦𝘭𝘭 𝘥𝘰𝘯𝘦. 𝘛𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘮𝘪𝘯𝘥 𝘸𝘪𝘭𝘭 𝘬𝘯𝘰𝘸 𝘫𝘶𝘴𝘵 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘮𝘦𝘢𝘯 𝘣𝘺 𝘵𝘩𝘢𝘵. 𝘛𝘩𝘦𝘺 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘨𝘰𝘰𝘥 𝘸𝘰𝘳𝘬𝘮𝘢𝘯, 𝘪𝘯 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘢𝘴 𝘦𝘭𝘴𝘦𝘸𝘩𝘦𝘳𝘦, 𝘢𝘴𝘬𝘴 𝘯𝘰 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘴𝘢𝘷𝘦, 𝘩𝘰𝘸 𝘸𝘦𝘭𝘭 𝘤𝘢𝘯 𝘵𝘩𝘪𝘴 𝘣𝘦 𝘥𝘰𝘯𝘦?" What a brilliant way to communicate dedication, a commitment to great craftsmanship, and determination to get it right. "They know how to sell" is repeated three times. "...after hours" repeated three times. Rhythm. Cadence. How I miss this type of writing. "𝘉𝘶𝘵 𝘲𝘶𝘪𝘵𝘦 𝘵𝘩𝘦 𝘧𝘪𝘯𝘦𝘴𝘵 𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘵𝘰 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘶𝘴 𝘧𝘰𝘳 𝘤𝘰𝘶𝘯𝘴𝘦𝘭 𝘪𝘴 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮 𝘰𝘧 𝘰𝘶𝘳 𝘮𝘦𝘯 𝘢𝘯𝘥 𝘢 𝘥𝘦𝘷𝘰𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘬 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘯𝘦𝘪𝘵𝘩𝘦𝘳 𝘣𝘺 𝘵𝘩𝘦 𝘥𝘰𝘭𝘭𝘢𝘳 𝘯𝘰𝘳 𝘵𝘩𝘦 𝘤𝘭𝘰𝘤𝘬." Again, emphasis on steel-hard resolve. What client wouldn't want such men working on their ad? Those who are willing to burn the midnight oil to get it right. By the way, Grammarly was going crazy with this copy, trying to "fix" it. That tells you why today's copy is often so weak. #marketing #advertising #copywriting

Ad agencies, advertising themselves. Campaign Palace, 1985. "The myth still persists - to our great advantage - that an agency can either be creative or businesslike, but not both. To our way of thinking, it is impossible to be one without the other." #advertising #adsforadagencies

Ad agencies, advertising themselves. Arnold & Company, Boston, 1981. "If you're beginning to believe there's a strong marketing agency that can give you all the creative you'd ever want, New York would be the last to argue." #advertising #adsforadagencies

Ad agencies, advertising themselves. Campaign Palace, 1985. "The myth still persists - to our great advantage - that an agency can either be creative or businesslike, but not both. To our way of thinking, it is impossible to be one without the other." #advertising #adsforadagencies

Ad agencies, advertising themselves. Sudler & Hennessey, 1957. "You have convinced the toughest of all juries when your advertising convinces customers to part with their money for your product." #advertising #adsforadagencies

Ad agencies, advertising themselves. Sudler & Hennessey, 1957. "You have convinced the toughest of all juries when your advertising convinces customers to part with their money for your product." #advertising #adsforadagencies