Creating demand is tough. Don't waste time trying to convince customers they need something they don't. Instead, focus on motivating where demand already exists. Your goal is to create urgency where your customer's alternative is doing nothing. Develop a sales system that targets these motivated prospects and emphasizes why now they need to act now. #CloverCanHelp #bookkeepingservices #BusinessFinancialManagement
Well said David Korn
Urgency is 🔑
David Korn powerful post!
Fractional CFO | Providing outsourced financial management for CEOs in the Business Technology Industry so they can make informed decisions and grow their profits.
9moWhen your customer's choice is inaction, your sales strategy should make doing nothing seem like the worst option.