Shyamal Datta’s Post

Capping the daily dosage of push notifications may help you avoid tiring out your subscriber base. It’s especially crucial for online publishers who send out high numbers of mass campaigns every day. Find out more about daily push capping in our new article ➡️ https://lnkd.in/dVEaJqZy #PushNotifications #WebPush #MobilePush #DigitalPublishers #NewsMedia

One of THE biggest tech sites or sites in general is going behind a paywall (mostly). How is the open internet advertising going to look like in 5 years time where we can see a scenario all publishers going behind a paywall.

One of the classic struggles for publishers online is getting broadly distributed by search engines without giving content away, or simply having it ad supported. In print, we typically charge for the content, as well as selling ad space. ⁠ ⁠ Why can’t we have our cake and eat it… just on the internet?⁠ ⁠ Read more via the link below 🧡 https://lnkd.in/dV3JXyvy

It is not an Easter reference: Don’t put all your eggs in one basket. 🥚 🥚 🥚 🥚 🥚 Publishers need to be aware of the importance of diversifying their income. 👉 This, of course, involves offering diverse media products for your audience. Some facts: ▪ Audio and subscription revenues in the UK hiked in 2023 ▪ Printed newspapers have long been losing ground but are still a crucial source of revenue ▪ Video didn’t have a good year (but we believe it can grow again, especially if you build ”your own YouTube”) ⚠ It is also clear from Press Gazette's statistics that you need to be very cautious with your social media strategy, especially financially. In addition to the constantly changing policies and algorithms, the income expected from that source is not reliable enough to build your future on it. 💡 If you want to secure the future of your media company, then: ▪ diversify your income ✔ ▪ diversify your product ✔ ▪ cut your expenditure ✔ ▪ automate as many parts of your workflow as possible ✔ ▪ have a multi-channel publishing system ✔ #media #publishing #localmedia #publishers #icms https://lnkd.in/dnxuVkGg

Dear Perplexity, you are taking this path because we don't know how else to monetize all the things you have taken from legitimate publishers, journalists and creators... A reminder, they stole wheat to make bread and we will all starve. I get the advertising use case, it makes sense because what else were they going to do to generate revenue and slow the cash burn? https://lnkd.in/gCryP8dd I am getting flashbacks to 2007: https://lnkd.in/gV6Aq4Qc

Bypassing paywalls devalues the content and discourages users from paying for access. Read more 👉 https://lttr.ai/ARRIf #Subscription #paywall #paidcontent #newspaper #publishing #digitalmedia #media #newsletter #Magazine #Recurringrevenue #membership #premium

Bypassing paywalls devalues the content and discourages users from paying for access. Read more 👉 https://lttr.ai/ARRXb #Subscription #paywall #paidcontent #newspaper #publishing #digitalmedia #media #newsletter #Magazine #Recurringrevenue #membership #premium

One of the most important elements of building a successful company: FOCUS. It's not about chasing every “shiny object.” ↳ 1440’s newsletter for intellectually curious readers, founded seven years ago, recently passed 4 million subscribers. We haven't launched any new product offerings since the inception of our original product. Why? Partly because we saw how other media companies lack focus and chase unprofitable growth. They launch new products—often with no path to profitability—and then lay off entire divisions when the products don’t demonstrate product-market fit.  This can damage your culture and quality, and leave people in constant fear of layoffs or reorgs. ↳ We did the opposite. ✔️We built a world-class team and treat them like royalty.  ✔️We’ve never had a layoff; that term is not in our team’s vocabulary. ✔️We focused on building one incredible product to serve our readers. This approach made us profitable, the 79th fastest-growing US company, and a Best Places To Work recipient.  But our audience told us they had a pain point. Our intellectually curious readers are frustrated with the learning environment when they want to dive deep into topics like gut microbiome, inflation, and Burning Man. ✔️Search engines return billions of results. ✔️Most of the content is optimized for SEO, not for helping humans learn. ✔️There’s terrific content from brilliant creators, but the best information is buried. The knowledge seeker simply can’t find it. We listened to our readers and for over two years, we’ve been working on our first product extension.   ⬇ ⬇ ⬇  Introducing "1440 Topics" ↳A curated, human-led resource for curious readers to dive deeper into subjects they care about, providing foundational, evergreen knowledge in a trusted and reliable environment. We didn't launch it because we needed a new product. We launched it because our readers need it. And that's the only reason we'll ever launch anything new at 1440. Thanks, Mark Stenberg, for the opportunity to share our story (link below). P.S. As always, reply to any 1440 daily email—it comes straight to my inbox. I read all of them. Or comment below here.  We'd love to hear your thoughts.

Some thoughts on this The Trade Desk top 100 publisher list... Making the list is The Telegraph, a UK right-leaning publisher with a predominantly ABC1 audience. A publisher, because of the wealth of it's readers, is able to offer a subscription model service successfully and be less reliant on ad revenue. Not making the list is The Mirror, a UK left-leaning publisher with a predominantly C2DE audience. A publisher, because of the wealth of it's readers, is unable to offer a subscription model service and given market dynamics has (had to) added a lot of ad formats to it's content to capture revenue. Can you see the risk of using ad clutter as a proxy for premium here? A publisher gets penalised because of ad-clutter (and other factors) but is that their fault? If it isn't their fault then left-leaning news gets defunded unfairly, working class people get less access and democracy as a whole is being undermined. I know The Trade Desk aren't mandating this (I can imagine so many brands going "can't we just copy and paste TTD site list into the DSP" so they are devoid of blame though), and I don't think TTD are the problem at all - they are trying to mitigate the chaos that is the open internet. But I did want to highlight an obvious example whereby defaulting site lists can pose a risk. I'm all for implementing them and you do have to start somewhere, but be careful of what you're selecting and why. What are your thoughts? Fair or unfair example?

Dirty Tricks And Bribes: 10 Ways Big Media Companies Sabotage Independent Publishers They really are out to get you. Big Media brands see independent publishers as their enemy and always have. They’ll do anything to ensure independents can’t get a foothold in what they now view, after decimating the original independent publishers who built the internet, as their personal domain. Your big media brand competitors have infinite money, infinite employees, and infinite connections. They use them in ways that you, as an independent publisher, would never imagine and would likely view as unethical. What follows at the link is a list of the techniques I've caught them using over 24 years running independent publishing companies.