Darius Santos’ Post

📞 “I almost hung up the phone... but then everything changed.” A few years ago, I got a cold call from someone named Amir. He introduced himself, told me what he was building, and—against all odds—we ended up forging a fantastic partnership. It’s funny to think about now because that one call changed the trajectory of so much. Today, I want to share Amir’s story. When we first started working together, Amir was leading an organization with hundreds of SDRs doing high-volume outbound. These reps were incentivized based on the appointments they booked, and while the team was seeing decent results, Amir knew there was room to grow. He wanted more. More efficiency. More engagement. More bookings. That’s when we introduced video messaging into their business development lifecycle. At first, there was skepticism. Could video really work for a team that large? Across so many different clients and industries? Here’s what happened next: SDRs began sending personalized video messages that instantly stood out in crowded inboxes. Prospects weren’t just opening emails—they were clicking, engaging, and responding like never before. The team documented a 256% increase in bookings. It wasn’t just a win—it was a complete transformation. What made this case study even more powerful is the diversity of Amir’s business. His SDRs worked with clients across countless verticals, from SaaS to healthcare to finance. And in every single industry, video proved to be a game-changer. Amir’s team continues to see tremendous results today, and this partnership will always be one of my favorites. Why? Because it shows the power of innovation. The power of trying something new. And to think... it all started with one cold call. If you’re curious about how Amir’s team achieved these results, drop a comment or DM me, and I’ll send you a step-by-step guide on how we did it. Who knows—this post might just be your “cold call moment.” Shout out to Amir Reiter! I appreciate you brother - also consider giving him a follow - he drops knowledge all the time! Click the link in the comments to grab a free trial and leave a comment to meet with me. #sales #linkedin #growth