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Information Security Officer | kingdigest.com

Website Rankings Tanked? This In-Depth Audit Will Get You Back on Top Overview of Website Rankings Loss Audit - A Website Rankings Loss Audit is essential for identifying the reasons behind a drop in search engine rankings and for formulating a recovery strategy. - Common causes of ranking drops include algorithm updates, technical SEO issues, failed migrations, content changes, competitor improvements, and manual penalties. Key Steps in Conducting the Audit 1. Rule Out Technical Issues: Begin by checking for technical SEO problems or reporting glitches that could affect rankings. 2. Identify Affected Keywords: Determine which keywords and pages have lost rankings and assess the significance of these drops. 3. Check for Algorithm Updates: Investigate if recent Google algorithm updates correlate with the timing of the rankings drop. 4. Analyze SERPs: Examine search engine results pages to understand what competitors are doing better and how content types may have shifted. 5. Evaluate Competitor Strategies: Compare your site’s performance with competitors to identify gaps in content quality, authority, and backlinks. 6. Create a Recovery Plan: Develop a detailed plan addressing identified issues, tailored to the specific needs of the website. Importance of Professional Expertise - Conducting an effective audit requires expertise in SEO; hiring an experienced consultant can lead to quicker identification of issues and more effective recovery strategies. P.S. Want to stay informed on the latest in marketing trends ? Join my free newsletter. 👉 kingdigest.com

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