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Growth Manager at Brainlabs Influencer

Level Up: Crucial Lessons in Audience Engagement from the Gaming Industry Boom 🎮 This morning's Brainlabs webinar was packed with valuable insights! We had an incredible panel featuring James Day, Rachael Grant and Haye Anderson, who shared expert advice on how brands can elevate their audience engagement strategies, inspired by the dynamic gaming industry. Here's a summary of the key takeaways: 1️⃣ Listen to Your Audience: When your community feels heard and valued, they become active participants in your brand, not passive observers. On platforms like TikTok, users want to interact with brands, not just be sold to. By embracing this approach, you turn your audience into powerful advocates, making this strategy a crucial tool in your overall marketing plan. 2️⃣ Know Your Community Influencers: Engaging with them and creating strong relationships can amplify your messaging and extend reach in ways that resonate deeply with your audiences. 3️⃣ Incorporate Community into Product Development: In the gaming world, community involvement in product development is huge. The more you make your audience feel like they're part of the process, the better the final product will align with what they truly want. This is a strategy that can - and should - be applied across all industries. 4️⃣ Data + Creativity = Influencer Success: When working with influencers, blending qualitative insights with quantitative data is essential. It's about aligning your influencer strategy with where your business is growing, ensuring long-term building and meaningful engagements. 5️⃣ Trust Influencers: Take the handbrake off and give influencers the freedom to be creative. They know their audience best, so trust them to deliver authentic, on-brand messaging. Authenticity is key to fostering real engagement. Thanks for all those who were able to join and a huge shout out to the wonderful Helen Clow for moderating! #influencermarketing #gaming #webinar #communityfirst

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