Shanniq Monicah’s Post

A few weeks ago, I spoke at MSL's Influencer Marketing Summit: How brands can adapt their strategies to stay relevant with consumers and emerging trends. Next week, I'm speaking at Platform's Influencer Marketing Conference: What influencers really want, and how to build a thriving career in this space. As we head into Q4 (and prep for Q5), it might be time to rethink your strategy. Is your influencer program setting you apart or blending in? Are you allowing creators to tell authentic stories? Or are you controlling the narrative? How well do you understand the unique preferences of different audience segments? Are you tailoring partnerships accordingly? How are you adapting to shifting consumer expectations around transparency and authenticity in influencer content? I've worked with hundreds of brands on the creator and brand front. I offer free influencer marketing audits and strategy (program and campaign), so if you're interested in booking a 1:1 session, please send me a message on LI or book a call through the link in my bio! Looking forward to seeing everyone at Platform Social! #InfluencerMarketing #Q4Strategy #CreatorEconomy #BrandGrowth #InfluencerStrategy

Are marketers overlooking a golden opportunity in the creator economy? Adam Hanft, argues in the article “"Grow Your Business With Influencers, but Not Like This" that while brands are leveraging influencers for promotion, they often miss the chance to market directly to this affluent and trendsetting audience. Here are key takeaways from his insightful article: - Creator Economy Scope: Encompasses 27 million influencers and 7 million sellers, contributing to a $2.5 trillion market. - Influencer Earnings: Full-time influencers average $179,000 annually, highlighting their economic impact. - Marketing Spend: Brands are expected to spend over $8 billion on influencer marketing by 2028. - Untapped Market: Despite their influence, creators are often not targeted by the brands that use them for promotion. - Audience Characteristics: Influencers are independent, brand-conscious, trendsetters who value transparency, authenticity, and sustainability. - Personal Finance: Banks and fintech companies should create products tailored to creators' needs, such as mobile money management tools and loyalty-based credit cards. - Cross-Category Marketing: Brands should target influencers based on shared psychographics and lifestyle values, not just direct category matches. - Visibility and Ad Tech: Influencers’ professions demand visibility, making them easier to target with sophisticated ad tech. #InfluencerMarketing #CreatorEconomy #MarketingStrategy #BusinessGrowth #DigitalMarketing

🚀 Unlock the true potential of your brand through the power of social media! In an increasingly connected world, effective engagement is not just a goal—it’s a necessity. By harnessing influencer marketing, businesses can amplify their reach and build authentic connections with their audience. The digital landscape is constantly evolving, and staying ahead requires a proactive approach. Social media platforms have become essential tools for brand storytelling and customer interaction. Influencer marketing, in particular, enables brands to tap into the established trust and loyalty that influencers have cultivated with their followers. This collaboration not only enhances credibility but also fosters a sense of community around your brand. Katipo Digital offers invaluable insights to help you navigate this dynamic landscape. Their team of experts is dedicated to empowering brands to cultivate meaningful relationships and drive impactful results. They understand that every brand has a unique voice, and they will work with you to ensure that your message resonates with your target audience. Don’t miss this opportunity to elevate your social media strategy! Take the first step toward enhancing your brand’s visibility and engagement by booking a free strategy session today. Together, let’s transform your social media presence into a dynamic force for growth! 💼💪  #SocialMediaMarketing #InfluencerMarketing #BrandEngagement #KatipoDigital #DigitalStrategy #BusinessGrowth #MarketingInnovation #FreeConsultation #EmpowerYourBrand #DigitalMarketing #SocialMediaStrategy #CommunityBuilding #BrandStorytelling

As I reflect on the marketing landscape, one thing is clear: Influencer partnerships have become a crucial component of a brand's growth strategy. In today's digital age, consumers are bombarded with ads and promotions from every direction. So, how can your brand cut through the noise and establish a genuine connection with your audience? For me, it all starts with identifying influencers who share your brand values and resonate with your target audience. These partnerships can help bridge the gap to new audiences, increasing your brand's credibility and reach. But, it's not just about partnering with any influencer. I firmly believe that collaborating with micro-influencers can lead to better engagement and trust-building. So, what sets successful influencer partnerships apart? Tracking the performance of influencer-driven content to refine your strategies. Encouraging long-term collaborations to build brand loyalty. Nurturing relationships that extend beyond a single sponsored post. By adopting a strategic approach to influencer marketing, your brand can unlock new opportunities and drive meaningful growth. What are your thoughts on the role of influencers in shaping a brand's marketing strategy? Share your insights below! 👇 #influencermarketing #brandgrowth #marketingstrategy #partnerships

📈 The growth of niche influencer marketing shows no signs of slowing down. Having millions of followers doesn’t necessarily guarantee success in influencer campaigns or sales. 📲 Instead, micro and nano-influencers with dedicated audiences are highly effective at guiding consumers through the buyer journey. According to data from SproutSocial, this trend is becoming more prominent. In their Q1 2024 Influencer Marketing Survey, 40% of consumers stated that they prefer engaging with micro and nano-influencers. These influencers, who are experts in their respective fields, are ideal partners for specific sectors such as higher education or healthcare. #microinfluencers #digitalmarketing #business #tips #study #marketing

Struggling to gauge if your influencer partnerships truly resonate with your audience? It's a common challenge. Without authenticity, your brand risks losing trust and credibility. 🔍 Sound familiar? You're not alone. But fret not! Our FREE Creator Economy Live webinar on March 28 has got your back 👇 📅 Join us on Thursday, March 28th, from 10:00 AM - 10:30 AM CST for actionable insights into nurturing authentic influencer brand partnerships. 🔥 Our panel of experts includes: 📊 Juliann Kane, Marketing Lead, Influencer & Content at Klarna 🎉 Sophie Vershbow, Head of Influencer Marketing at Eventbrite 🌿 Amy Verhey Nnaji, she/her, Director of Social, Influencer and Partnerships at Vital Proteins 👉 What to expect: 💡 Practical tips for aligning with influencers who share your brand values 💬 Strategies for building genuine connections and trust with influencers and their followers 📖 Insights into using engaging storytelling to enhance brand partnership authenticity 📝 Actionable advice for establishing transparency and credibility in influencer collaborations Whether you're at the office or sipping your morning coffee, this 30-minute session is your ticket to valuable insights from industry leaders. Don't miss out! Sign Up Now: https://lnkd.in/eGhXkuMa #CEL25 #CreatorEconomy #InfluencerMarketing #AuthenticPartnerships #WebinarInsights

In the ever-evolving world of marketing, influencer partnerships are no longer just an option—they're a necessity. But how do we ensure these partnerships not only exist but truly thrive? It's simpler than you might think: feedback and surveys. Here are three takeaway points to consider: 1. **Surveys**: This indispensable tool helps us tap into influencers' minds, understanding their needs, preferences, and the nuances that make their content resonate with audiences. 2. **Feedback Analysis**: Qualitative insights from feedback allow us to dive deeper, beyond mere statistics, to the heart of what influencers need and expect from brands. 3. **Actionable Changes**: The real magic happens when we use these insights to refine our strategies, making adjustments that not only meet but exceed influencer expectations. As we delve deep into the art of perfecting influencer partnerships, we embrace the power of listening—truly listening—to those who help bridge our brands to wider audiences. What strategies have you employed to strengthen your influencer collaborations? Let’s discuss below. #InfluencerMarketing #BrandGrowth #FeedbackIsKey

Aggero decodes influencer tone and impact to provide invaluable insights that boost the results of your influencer campaigns. Move away from text-based sentiment analysis to dynamic influencer video analysis. Our tool discovers all opinions, emotions, and attitudes expressed in videos that impact your brand's success with influencer campaigns. 💡 Here's why your brand needs our analytics ◾ Enhanced influencer impact: discover the content that audiences relate with the most to boost returns on all influencer campaigns. ◾ Boost sales: Dive deep into the most engaging topics to create only the content that audiences resonate with to boost conversions. ◾ Conduct market research: Curious about what influencers and their followers think about your competitors? Get ready for data-driven business decisions that give you the edge! ◾ Enhance customer satisfaction: Social sentiment may be personal, but recurring opinions unveil trends, which in turn, reflect perceptions. Stay ahead of the curve by meeting your customers' needs based on real-time insights from Aggero. Redefine the boundaries of customer engagement and brand perception! Our tool uncovers how video creators refer to your brand or products and how this impacts perceptions of social media followers. #unlockvideo #videosentiment #customerconnection #DataDrivenDecisions #customersatisfaction

yup, this is clear, #marketing is changing. Buyers' journeys are changing, and in a world where nothing published can be taken for granted, (perceived) authenticity and trust have become two of the most highly valued traits. Corporates need champions more than ever and these champions increasingly come in the form of micro-influencers. Book a chat with the people at Xemoto Media Ltd. or AdvanceCap Inc to find out what is what and how you can apply this to your own efforts #digitalmarketing #influencers #marketingtech #impactfulcommunications #marketingstrategies

Influencer marketing has evolved from a trend to a staple in many brand strategies—but let’s talk about the elephant in the room: measuring ROI. • How much value did this campaign actually deliver? • Did it drive sales, brand loyalty, or both? What I find fascinating is how brands are leveraging advanced metrics—like conversion rates, customer lifetime value, and audience sentiment—to quantify the impact of creators’ authentic voices. It’s not just about what influencers say, but how their communities respond. As marketers, we are stepping into a space where storytelling meets precision. How are you measuring the success of your influencer campaigns? #ROI #InfluencerCampaigns #MarketingTips