Dan Barker’s Post

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Industrial Photographer | Video Producer | Leader of the Fathers of Focus Community | Follow me for posts on how to build your photo & video business

What’s the value of the item inside?   This question stumps me when I’m posting something at the Post Office.   ”Well, the book cost me £14.99…   But if I implement the strategies and advice inside, over the next 12 months it could be worth over £100,000”   No wonder I get some funny looks…   It’s the same with your photography or video services.   The value of your time plus the resources you used to create the digital products is NOT the value of the services you provide.   If you get it right for your client (which you will), the photos and videos you’re creating could be worth tens, if not hundreds of thousands of pounds/dollars.   So remember, you’re not just selling your time or experience.   You’re selling a valuable outcome for your client.   Be confident when talking about price with your clients.   They value what you provide in more ways than you realise. #photographer #videographer #photography #video #business

Ashik Ahamed

Senior Marketing Executive and Photo Retoucher

1mo

Absolutely spot on! 💡 It's so important to recognize the true value we bring to our clients beyond just the hours we put in. Your insight about the potential return on investment from photography or video services is a game-changer! When we frame our offerings in terms of the outcomes they deliver, it completely shifts the conversation. Thanks for the reminder to be confident and value-driven when discussing pricing!

Fraser Camp

I help e-commerce brands unlock their full potential with high-converting video content that drives engagement, builds trust, and boosts sales

1mo

Very true! I frame it as an investment which is tailored to their specific business goals. For example "If you want to achieve X does it not make sense to invest Y?"

Stephen Gaskell

Photographer and CGI artist, creating DESIRE for your products and services with WORLD-CLASS images - at Skyhawk Pictures

1mo

Absolutely true Dan. Though sometimes (often?) you have to convince them of this fact.

Jane Anson

Creative introvert | Trusted graphic professional who designs visible logos for SME businesses to get their marketing seen on any material. | Helping introverts to ‘Speak with Confidence’ to promote their cause at work.

1mo

Great advice as always!

Mick Cookson

Headshot & Branding Photographer

1mo

Well said!

Rakhibul Hasan

Car & Product Photo Editor | Graphic Design | Founder @ Clipping Path Creative Ltd

1mo

😍 😍

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Ian Hopkins

Focus: Global Program Management; Global Transition & Transformation; Network/Cloud Migration; IT Infrastructure Management & Transformation; Governance, Vendor and Stakeholder Management; Strategy and Consulting

1mo

I love the way you think, same as me. I will say you probably have the same opinion as when people say "oh no, i have had my car stolen!" Which actually means.........

Golam Rabbani

Image Editor | Background Remover | Retoucher | Helping Photographer | Founder of ClippingTop | E-commerce Image Editing for over 500 clients

1mo

Well said Dan

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