Christian Winkler’s Post

I’m thrilled to share the work of our talented team of engineers and researchers at Mercedes-Benz Tech Motion GmbH and Mercedes-Benz AG, where we’re redefining the future of in-car experiences. In our latest project, we’ve been exploring the use of Augmented Reality glasses to deliver contextual visual information and interactivity for passengers. Imagine navigating your journey while effortlessly seeing route guidance, points of interest, or personalized entertainment — all seamlessly integrated into your view. A huge thank you to everyone involved in making this vision a reality, including: Dr. Michael Otto Marc Necker Stephan Leenders Oscar Javier Ariza Nuñez Daniel Keßelheim Patrick Fraß Robin Connor Schramm Markus Sasalovici Christian Winkler #AugmentedReality #Innovation #ARGlasses #FutureMobility #UserExperience #MercedesBenz #ImmersiveTechnology #Engineering #ResearchAndDevelopment

🔮 Imagine a world where we could see the future of car design without even building a prototype. Welcome to the world of my Digital Twin Project at GM! 🎮 Initially rooted in gaming technology, this project has now revolutionized functions across engineering, design, manufacturing, & marketing. 🚗 This strategic innovation has played an instrumental role in advancing GM's EV vehicles, bringing them to life before they even hit the assembly line. 💡 The use of digital twin tech allows for virtual prototyping, testing, & optimization, slashing time-to-market & minimizing the need for physical samples. 👥 The innovation integrates multiple organizational functions & significantly enhances customer experience, marketing, & sales efforts. 💰 What's more, by repurposing gaming engine technology for broader applications, the project has trimmed costs, streamlined IT procedures, & added value to the end product. 🏆 As a result, this aligns perfectly with GM's goal of tech excellence & market leadership. ⚡ I’m excited to see how this digital revolution will continue to drive design & marketing. Read more here: https://ow.ly/gIJh50RnG66 🚀Also, subscribe for more tech insights from me, Tim Bates, The Godfather of Tech: https://ow.ly/oeun50RnG65 #GM #EV #Innovation #TheGodfatherofTech #TimBates #TechFuturist

Enter the automobile innovation of the future by utilizing virtual reality! Explore the unimaginable ways that virtual reality is transforming automotive design, engineering, and marketing. 🚗🔮 #AutomotiveVR #InnovationUnleashed #web3 #MetaverseMagic #ImmersiveExperience #metaverse #growwithus #FutureTech #TechSolutions #vradicals

𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐇𝐨𝐛𝐛𝐲𝐢𝐬𝐭𝐬, 𝐚𝐫𝐭𝐢𝐬𝐭𝐬🎨, 𝐚𝐧𝐝 𝐜𝐚𝐫 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬🚗! We're excited to announce the Aspire 𝐂𝐚𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐞𝐬𝐭—a unique opportunity to showcase your skills and imagination. Let's become the 𝑻𝒐𝒑 𝑪𝒓𝒆𝒂𝒕𝒐𝒓 and win a 𝑴𝒐𝒗𝒊𝒆 𝑻𝒊𝒄𝒌𝒆𝒕!🎬🎟️ 🎨 𝐓𝐡𝐞𝐦𝐞: We’re looking for futuristic, innovative car designs that push the boundaries of creativity and technology. Whether it’s a luxurious autonomous vehicle or a rugged off-road explorer, your vision matters! 📅 𝐒𝐮𝐛𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: [27 September 2024, Till 6 pm] 🏆 𝐏𝐫𝐢𝐳𝐞𝐬: [Movie Ticket for Top Creator] 🔍 𝐉𝐮𝐝𝐠𝐢𝐧𝐠 𝐂𝐫𝐢𝐭𝐞𝐫𝐢𝐚: 1- 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 – Originality and innovation in design 2- 𝐓𝐡𝐞𝐦𝐞 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 – How well the design fits the "𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒗𝒆 𝑪𝒂𝒓 𝑫𝒆𝒔𝒊𝒈𝒏𝒔" theme 3- 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 – Clarity, lighting, and composition 4- 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 – The narrative behind your car's design Publish your artworks in 𝑨𝒔𝒑𝒊𝒓𝒆 today and be part of a community pushing the boundaries of automotive innovation. 𝐍𝐨𝐭𝐞: Find the 𝑨𝒑𝒑 𝑳𝒊𝒏𝒌 in first comment! #AspireCarChallenge #GenerativeAI #Innovation #CarDesign #CreativeTech

Revolutionizing the Automotive Industry with Augmented Reality! Introducing the Augmented Reality in Automotive Engine Experience, powered by the PlugXR Platform! This innovative AR solution transforms how automotive professionals, engineers, and enthusiasts interact with car engines. Imagine exploring and interacting with a 3D model—all through your smartphone or AR glasses! Key Features: Interactive 3D Engine Models: Explore car engines from all angles, zoom into intricate parts, and understand the inner workings like never before. Real-Time Collaboration: Work with teams, whether you're in the same room or across the globe. Hands-On Learning: Perfect for automotive training, repair tutorials, and diagnostics—without needing physical components. Scalability: Ideal for both small workshops and large-scale automotive manufacturers. The PlugXR platform is setting a new standard for automotive visualization, education, and maintenance. https://lnkd.in/d6EsQxM Want to see how Augmented Reality can transform your automotive business? Reach out for a demo today! https://lnkd.in/gTKzzfUq #AugmentedReality #AutomotiveEngineering #PlugXR #Automotive #ARTechnology #CarEngines #Innovation #FutureOfAutomotive #DigitalTransformation #ARExperience #AutomotiveTech #InteractiveLearning #EngineDiagnostics #ARinIndustry #PlugXRPlatform #SmartManufacturing #TechInnovation #AutoTech #AutomotiveIndustry

How can you ensure a product launch remains unforgettable? By presenting the world with something remarkable. 🫢 One standout example: In 2021, Mercedes-Benz AG redefined their world premieres with a #hologram created through volumetric capture, seamlessly blending real and digital environments as they unveiled their EQE at the IAA Mobility event in Munich. 🚶🏽♀️🚘 Have you seen the video? Where else do you think holograms (#volucaps) could be used in events and #marketing? Share your thoughts & examples in the comments :) Find the complete event recording down below👇🏼👇🏼 #MercedesBenz #VolumetricCapture #ProductRelease #IAAMobility

How automotive brands can balance legacy with innovation. Heritage is a powerful tool—when paired with progress. Legacy automotive brands often face the challenge of staying true to their roots while adopting new technologies. The key is balance. → Respect the core values Never lose sight of what made the brand iconic. → Embrace emerging technologies Use advancements like EVs and AI to amplify the brand’s essence. → Focus on storytelling Customers resonate with brands that honor their past while envisioning the future. Porsche’s iconic 911 and its cutting-edge Taycan EV prove this blend is possible. Both models carry the brand’s DNA while addressing modern demands. Conclusion: Heritage isn’t a hindrance—it’s a launchpad for reinvention. #automotiveheritage #innovationminmotion #EVrevolution #drivingthefuture

VISION DRIVER - Discover Futura’s new cockpit!   Finding skilled professional drivers is becoming increasingly challenging in today's market. Therefore, the aim of "joy behind the wheel" is to make interaction with the vehicle and its controlling as easy as possible. By simplifying the vehicle interaction, the driver quickly makes the vehicle its own. ✔ As an example, the redevelopment of the VDL design climate controller is characterised by convenience and simplicity. This in-house designed climate controller was inspired by climate controllers from the automotive sector. ✔ Attention has also been paid to the positions of the various controllers. Through recognition, the driver will quickly find the correct settings on the climate unit. ✔ The new digital dashboard has been developed according to the philosophy “eyes on the road, hands on the wheel”. By applying recognisable and unambiguous messages and controls, the driver will quickly become familiar with using the dashboard and is able to stay fully focused on the road. #VisionFutura 

🚗 ✨ We’re thrilled to see the launch of Audi's innovative new AUDI E concept in China, and proud to have been part of the journey alongside AUDI AG (and the new brand AUDI!). We've collaborated closely to bring their vision to life through our HMI (human-machine interface) design and interactions. Creating an intuitive and engaging digital experience for this next-generation vehicle was key - crafting motion design, developing the interactions with the AUDI Assistant 🤖 (the magical AI avatar - more to see here soon) at the centre of the interior experience and ensuring lighting is used to engage and communicates with all passengers - every element was designed to provide seamless connectivity and a truly user-centered interaction. Congratulations to the team on this exciting milestone! Here’s to pushing boundaries together as we shape the future of luxury digital experiences across the globe - Territory Studio. 🚀 #Audi #AUDIEConcept #TerritoryStudio #Innovation #HMI #DigitalDesign #ElectricMobility #AutomotiveDesign #AudiChina