Cru Wine’s Post

Wineries are more than just places—they’re experiences. 🍷 As a business owner, you influence your customers' experiences. With security on site, you can prevent any feelings of uncertainty or unease, letting your guests focus on enjoying your outstanding wine. https://lnkd.in/ejrP8K5 #SecuritySolutions #ProtectWhatMatters #TailoredSecurity #EventSecurity #SafetyFirst #privatesecurity #homesecurity #securitymanagement #secureyourbusiness #secureyourfuture

We've got four powerful date-based automated emails you'll want to consider setting up for your winery. 1. When they subscribed 2. When they last purchased wine (and get them to purchase again) 3. When they joined your wine club 4. Their personal anniversaries and celebrations Learn how to implement these and the benefits for your winery by watching or reading this week's content here: https://lnkd.in/gtnyirrg :: :: #emailmarketingforwineries #sellmorewineonline #anniversary #anniversaryemails #datebasedemails #datetriggeredemails #emailautomation

Contemplating what patience while ambling through vineyards 🌸 Patience is a virtue, especially in the meticulous craft of winemaking.  Like a fine wine, success in any endeavor requires time, dedication, and an appreciation for gradual progress. Winemakers understand that the best results come from allowing grapes to mature naturally, harvesting them at the perfect moment, and then letting the wine age gracefully in barrels. This process can take years, but the outcome—a bottle of exquisite wine—is worth the wait. Similarly, in our professional lives, we must recognize that true achievement often requires sustained effort and a willingness to wait for the right opportunities to ripen. Cultivating patience can lead to better decision-making, enhanced problem-solving skills, and more fulfilling outcomes. Just as winemakers trust in the process, so should we trust that our hard work and patience will yield the best results over time. Let’s embrace patience, savor the journey, and toast to the successes that come from waiting. Cheers! ✨ #PatienceIsAVirtue #ProfessionalGrowth #TrustTheProcess #8bridges #CareerDevelopment #LeadershipLessons

Learn how our colleagues at Deloitte Digital used the power of Salesforce transform @JacksonFamilyWines’ digital presence. Using Salesforce Commerce Cloud and Order Management, the team crafted a dynamic e-commerce platform for @JacksonFamilyWines’ portfolio of wineries. Read more to see how Salesforce helped power the digital transformation to yield a 20% increase in online wine club sign-ups. https://lnkd.in/ggHwsHRN

California Wines have now appointed Agent99 to raise awareness and deepen the understanding of Californian wines amongst Australians. The campaign, supported by Wine Institute’s California Wine Export Program, will highlight the versatility of contemporary Californian wines, and heighten its local visibility through a range of trade and consumer events, industry collaborations, and media relations activities. We’re excited to wrap up 2024 on such a high note and look forward to an even more dynamic 2025, delivering smart ideas that have true impact, with California Wines and our valued clients. Read more about this partnership on B&T here: https://bit.ly/4g80Bu5 #NewBusiness #BeveragePR #ConsumerPR #PublicRelations #ClientWins #BandT

🍇✨ Calling All Aspiring Young Winemakers! ✨🍷 Are you or someone you know pioneering the future of winemaking? 🌟 We're thrilled to announce the Winemag FedEx Next Generation Awards, aimed at spotlighting and supporting the trailblazers of the vine. We're sponsoring 5 deserving entries to elevate your craft to new heights. 🚀 Here's how to get involved: 1. Tag a Talented Winemaker: Know an incredible young winemaker crafting unforgettable flavors? Tag them below! 🏷️ Whether it’s you or someone whose work you admire, we want to see! 2. Spread the Word: Share this post in your stories, feed, or wherever you can! The more visibility, the better the chances. Let's get those tags rolling in! 3. Gather Support: The 10 young winemakers with the most votes will move on to the next round, where everyone will have a chance to vote for their top 5 favorites. 🗳️ This is more than a competition; it's a platform to showcase your passion, innovation, and dedication to the winemaking craft. 🍾 Plus, it’s a fantastic way to connect with fellow enthusiasts and gain recognition in the winemaking community. 🎉 How to Enter: - Tag your favorite young winemaker in the comments. - Use the hashtag #NextGenWineAwards. - Follow us for updates on the competition and voting! Let’s toast to the next generation of winemakers shaping the future of wine. Your journey starts here! 🥂 #WinemagFedExAwards #YoungWinemakers #WineCompetition #WinemakingFuture #InnovateWine #WineCommunity

What pairs perfectly with a great glass of wine? A great digital experience. Jackson Family Wines wanted to make their online shopping experience just as smooth and enjoyable as sipping one of their vintages. Partnering with Deloitte Digital, leveraging Salesforce products, they reimagined their digital commerce platform to put customers first. The result? 🍷 A seamless, elevated online shopping experience. 🌱 Stronger engagement with customers who value quality and sustainability. 📈 A platform built for growth in a digital world. Check out how we transformed their digital journey below. #DigitalTransformation #CustomerExperience #Ecommerce #Sustainability #DeloitteDigital #Salesforce

Good point Alison! With so many wineries and brands in total ‘survival mode’, I think it’s real easy to start chasing alternative routes to a P&L. Your point about the restaurants is potentially a great key, especially if wineries had greater access to collaboration with local restaurants. With 170,000+ new brand registrations in the last year, 80,000+ of them imported product, staying in business seems to be overshadowing the focus of being a great hospitality brand. I believe in creating experiential winery events highlighting the miraculous details of wine as the key to great hospitality eventing. A little food ‘to go with it’ is an accent or enhancement to the focus, not a focus of the brand.🛟🍷 #directtoconsumer #dtc #winemakersforum #wine #winery

🍍 The Pineapple Principle 🍍 Q: What makes up wine? A: Grapes, mostly. Q: Can you get Merlot out of a Pineapple? A: No. Q: Can the greatest fanciest most talented winemaker in the world get Merlot out of a Pineapple? A: No. Q: Why not? A: Because Merlot is made out of grapes. Often we judge our proverbial winemaking skills by our ability to get Merlot out of Pineapples. We judge ourselves unlovable when we pick people who are incapable of loving. We judge ourselves unworthy when we pick redemption projects that are unattainable. We judge ourselves less-than when we pick metrics of achievement that are out of alignment with our real values. Beware the Pineapples. They're everywhere. And they'll make you doubt your winemaking skills. #anxiety #worklifebalance #womenentreprenuers #mentalhealth

Hey Paso Robles! Check out this area specific webinar with helpful information to strengthen your operations!