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“The days of relying solely on personal relationships are over," argues John "JB" Butel, a seasoned technology sales negotiation strategist. He'll speak about the evolution of IT channel sales at CRN Pipeline on August 14: https://lnkd.in/geunEV7T “We've shifted away from heavily relying on relationship-building, as clients often keep their distance during the initial years of engagement,” Butel said. The traditional “my customer” relationship scenario, where securing deals hinges on personal “mateship”, is becoming obsolete, he argued. See the Pipeline agenda and register your interest in attending: https://lnkd.in/gD5Rk4_E #crnpipeline

CRN Pipeline: Selling IT in the age of "market advisors"

CRN Pipeline: Selling IT in the age of "market advisors"

crn.com.au

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