Sunset on Day 1 of DMWF Amsterdam. Here are our highlights from the talks so far 🌷 ♻️ Economic pragmatism 🤝 Sustainability Andrew Smith explored Vinted's formula for change and the importance of building a brand position with an eye on the future. Vinted aims to harness the economic forces driving consumer culture and turn them into a powerful force for environmental good. The result? 100+ million members in 23 markets, removing the equivalent of 500,000 return flights from London to LA of CO2 from the atmosphere each year. ⚡ Reacting at the speed of social. Tugce Aksoy and Esme Rice underscored the importance of not only identifying a trend quickly but reacting fast enough that your input feels relevant and authentic. Anneli Rispens echoed this - encouraging brands to consider 'ABC' before jumping on a trend. Audience - does it resonate with who you want to reach? Brand values - does it align with your broader purpose? Culture - has the moment passed, or is it still relevant? Ultimately, you don't want to be the brand responsible for "crushing the trend."(Ekin İmge Ceylan) 📱 How can you get social right? Joris Mulders spoke to the success KLM Royal Dutch Airlines has seen from its internal teams of content creators (aka cabin crews), who have been briefed on the KLM brand guidelines as they generate content around the world. Rodrigo Milanez (PVH Corp.) explored the "share of social wardrobe", looking at #ootd posts to discover the brands and items consumers are wearing (and showing off). Evolving social listening to social intelligence, and enabling brands to connect with consumers on an emotional level. 🤖 AI won't take your job... But someone who understands AI will. Quoting Scott Galloway, Heike Lari underscored the importance of incorporating AI into your marketing strategy to best serve your goals. For Zalando, that meant using AI to help build campaigns and assets, especially for content localization and language adaptation. As Elliott Rayner 📚 pointed out - AI prompts function like creative briefs, and marketers are uniquely positioned to get the most out of them. That's all for Day 1, follow CreativeX for our Day 2 rundown. #DMWF
Wow! You managed to do a lot today! I’m glad you liked what you heard! I always say, it’s easy as ABC!
Esme Rice
3w
Thanks for joining us and sharing the highlights! Have a great day 2, see you at 12pm on the influencer stage 👀
Marketing @ OWOW. Ideas --> Products --> Stories
3wThanks for sharing. Make sure to catch our talk on storytelling tommorow morning 📚