Human Driven AI

As I'm sure you know, at Human Driven AI, we lead custom team trainings and consulting to help your marketing communications team operationalize AI to improve efficiencies, cut costs, and enhance campaign performance. Generative AI has completely transformed the way we work and it's expected to become more ingrained in marketing, communications, and advertising in the coming year. Here is a brief look at the impact AI is having on marketing and why you need to upskill today to meet the needs of the job tomorrow. #learnAI #AItrainings #marketing #communications #AI #generativeAI https://lnkd.in/gMTZ5UCm

When you use a platform like HeyGen, Synthesia, TikTok, Meta or Zoom to create your digital twin, who owns your likeness? What can that company do with your image or your voice? Consider the stats: - Over 100 million people used Lensa AI for digital avatars in 2023 - MetaHuman Creator reports over 100,000 digital humans created - 13% of organizations implementing IoT projects are using digital twins In fact, the global digital twin market size is projected to reach USD 110.1 billion by 2028, growing at a compound annual growth rate (CAGR) of 61.3%. In this new podcast episode, Dr. David Mitchell and I discuss the benefits and risks of creating your own avatar or digital twin. We also discuss the No Fakes Act and its potential impact on the digital twin market, as well as some of the celebrities who are embracing their own avatar creation. Plus, we chat about some strategic uses of ChatGPT and the impact AI is having on PR, specifically crisis communications how brands can begin protecting their content with watermarks and training their spokespeople on how to talk about AI. You can listen to the audio here: https://lnkd.in/ehEB9Ejf Or, check out our new podcast set and watch the video: https://lnkd.in/ehZXhAHH #AIpodcast #DigitalTwins #Avatars #AIRisks #PublicRelations #CrisisCommunications #watermarking #AICrisis

Now that the election is over, how can we expect the new administration to address AI? Here's a look at the anticipated impact of the Trump administration on AI policies, advancements, jobs, and regulations. #AI #AIgovernance #AIregulations https://lnkd.in/gDX9BcsD

STORYTIME! 📖 Some people wonder why I bang the drum so much about effectively training and testing your AI chatbots. 🤖 Due to water damage in our house, I need new flooring. 🏠 Yesterday, I clicked on an ad in social for a flooring company. The ad sent me to a sales chatbot. 🤖 The chatbot spoke to me in Spanish. I don't speak Spanish. There are no posts in my socials in Spanish. 🤔 When the bot asked for my phone number, I asked it to use "English please." The bot asked, "is 'English please' the correct phone number? If not please provide it." 🤷♀️ Folks, it is imperative to properly train and test your AI! This tech can be an incredible sales tool for you, but only when it has access to the right RAG and is trained to handle a wide variety of conversations, especially in the customer's language. Don't invest time and money into AI only to waste it with poor training. If you need assistance with your chatbot strategy, data structuring and training, DM me today. The Human Driven AI team is here to help. #AI #AIfail #BadBot

The foundation of successful AI models lies in structured data. Properly organizing and restructuring files, along with clear and unbiased training data, are crucial steps in training AI models effectively. Whether it's naming conventions on SharePoint for AI accessibility or ensuring objectivity and inclusion in the data, these efforts are essential for algorithms to learn accurately and provide valuable insights. Structured data plays a pivotal role in various AI applications, such as training customer-facing chatbots or custom GPT models designed for intricate administrative tasks. Understanding the significance of structured data is key to harnessing the full potential of AI models in different scenarios. Here are some best practices and clear examples of how to ensure proper data structuring for your AI models. #AI #data #datastructure #AItraining #AIconsulting #AIsupport #structureddata https://lnkd.in/eNUDGBFc

I had the opportunity to discuss the strategic uses of advanced prompt sequences to optimize AI across a multitude of tasks with Todd Neinkirk of The Future of Content podcast. in this exciting episode, we covered: - Practical strategies for using prompt sequences to create reusable AI tools that streamline workflows and enhance productivity. - The power of “funnel thinking” to refine prompts and make AI a more powerful asset for marketing and operations. - How my approach enables teams to build custom AI solutions that are easy to use and deploy across organizations. - The steps to move beyond basic one-off prompts and start operationalizing AI for complex, multi-step tasks. Enjoy! #contentmarketing #AI #generativeAI #AIcontent #AIstrategies https://lnkd.in/e9ZfzH97

From interpreting and analyzing data to content optimization and personalization at scale, here's how AI supercharges ABM. #ABM #AI #accountbasedmarketing #personalization #data #generativeAI https://lnkd.in/dB2wj-5y

A look at the exploding AI market, trends, predictions, and which companies are currently set to dominate the AI gold rush. #AI #artificialintelligence #Meta #Nvidia https://lnkd.in/gzPsqJXa

I shared a prediction with MediaPost this week on the future of AI in brand collaborations. The next frontier isn't just brands creating their own LLMs, but collaborating with adjacent companies to create shared LLMs for greater value. Brands with similar audiences will combine data and expertise to deliver personalized LLMs as early as next year. Check out this article to learn more about how it benefits brands and delivers exceptional customer experiences. #CX #marketing #AI #LLMs #branding https://lnkd.in/eRvpEFqK

This week's news in brief includes Adobe's new GenStudio, The New York Times sues Perplexity, Google enhances shopping with AI, Adobe launches text-to-video, and Nvidia drops an incredible new AI model with an incredibly absurd name. Here's what you need to know: https://lnkd.in/gi6Na88e #ai #marketing #Google #Nvidia #Adobe #generativeAI