Gilles Argivier’s Post

Are you tired of guessing what will boost customer engagement? Frustrated with your efforts to build loyalty that just don’t seem to stick? Without grasping the psychology behind consumer behavior, even the best strategies can fall short, leading to lost opportunities and revenue. With Consumer Psychology Certified, you’ll master the science of buying behavior through proven techniques and practical case studies. Discover what truly drives your customers’ decisions and reshape your marketing for lasting impact. Elevate your consumer expertise today. https://lnkd.in/dJ5hw8z6 #ConsumerPsychology #CustomerEngagement #MarketingStrategy #CustomerLoyalty

How listening to your customers can fuel the change you need. Companies often fail because they overlook the importance of customer feedback. Research from Deloitte shows that prioritizing the customer experience makes companies 60% more profitable than their competitors. Customer listening is not just about selling; it's about understanding problems, identifying root causes, and delivering value at scale for measurable business improvements. To make informed decisions and strategies, it's crucial to spend time understanding individual customer needs. Enhancing customer experiences should involve everyone in the business, from executives to new hires. In today's digital landscape, customer reviews serve as vital touchpoints. However, their value lies in how businesses act on them. Although online reviews are a great resource for customer-focused teams, focusing the entire company on delivering a positive customer experience will be key to securing new growth opportunities. #CustomerExperience #BusinessSuccess Read more: [Link to Fast Company article]

Listen, Learn, and Grow: 5 Powerful Ways to Use Customer Feedback 1️⃣ Listen Actively: Gather feedback through surveys, social media, and direct interactions to understand customer needs. 2️⃣ Analyze Strategically: Categorize and prioritize feedback to discover trends and pinpoint areas for improvement. 3️⃣ Acknowledge Transparently: Show customers their voices are heard with timely and sincere responses. 4️⃣ Act Decisively: Use cross-functional collaboration to implement changes that align with customer expectations. 5️⃣ Communicate Progress: Close the loop by updating customers on the impact of their feedback—it builds trust and loyalty. When you truly listen, you don't just meet expectations; you create an outstanding customer experience. What strategies do you use to turn feedback into action? #CustomerFeedback #CustomerExperience #ContinuousImprovement #BusinessGrowth

🎧 Listening to your customers is key to understanding how they perceive your brand and identifying market trends and areas for improvement. But keeping track of all the feedback can be overwhelming. This is where adaptive.sentiment.analysis comes in. It automatically identifies the emotional tone in customer comments, giving you fast, real-time insights from large sets of data. By tapping into these insights, we can better understand our customers' needs and feelings, helping us adapt and improve continuously. #CustomerExperience #MarketTrends #SentimentAnalysis #CustomerFeedback #ContinuousImprovement

If you’re not using unsolicited customer feedback, you should be. The majority of survey responses are under 10%. Why, then, are we still heavily relying on surveys for insights when they only capture a fraction of customer feedback? 🤔 It's time to rethink the path to insights. And it’s not just about the numbers – it's about the quality and depth of insights we’re gathering. By incorporating both solicited and unsolicited feedback into our VOC programs, we get a more comprehensive understanding of the customer experience. Only then can we pinpoint insights that truly drive impactful decisions. 💡 So, if your current approach is focused on surveys, you’re probably due for a shift. Below I explain more on the why on this thinking, and the deeper insights that many teams are leaving on the table. #CustomerInsights #ListenToYourCustomers

In today’s competitive landscape, I believe that listening to customer feedback is more crucial than ever. Here are a few reasons why I think customer feedback is essential: Builds Trust and Loyalty: When customers feel their opinions are valued, it fosters trust and encourages loyalty. They feel heard and appreciated, making them more likely to return. Informs Product Development: Customer insights can reveal gaps in the market and inspire new products or improvements to existing ones, helping businesses stay relevant and meet evolving needs. We actually have something incredibly exciting in the works, inspired directly by our customer's requests - STAY TUNED! Enhances Customer Experience: Feedback highlights pain points in the customer journey, enabling businesses to make adjustments that enhance the overall experience. Drives Competitive Advantage: Companies that actively engage with their customers and adapt based on feedback often outpace competitors who don’t prioritise this aspect. In essence, knowing your customer isn’t just a nice-to-have; it’s a necessity for long-term success. I think surveys and social listening are great ways to learn more about your customers. What strategies have you found effective for gathering customer feedback? #customerfeedback #customerexperience #businessgrowth

The ever-evolving landscape of business, the voice of the customer is not just a guide; it's the compass that directs our innovation journey. The concept of the "Customer Feedback Loop" is simple yet important: Regularly solicit and genuinely listen to customer feedback. Use it as a primary driver for innovation, ensuring your offerings evolve in alignment with customer needs and preferences. This iterative process is a cornerstone of dynamic growth. It's about creating a two-way conversation where feedback isn't just collected but is actively used to inform and inspire change. By integrating customer insights into the heart of your business strategy, you're not just adapting; you're co-creating with your customers, crafting solutions that truly resonate. Initiate the Conversation: I encourage you to dive deep into the feedback loop. Start by asking, listening, and then acting on the insights you gather. Whether it's through surveys, social media engagement, or direct conversations, make every customer interaction count. Share with us: How has customer feedback shaped your business? Let's discuss the innovative changes you've implemented based on what your customers had to say. #SalesTips #SalesStrategy #SalesInsights #SellingAdvice #SalesTactics #SalesHacks #SalesWisdom #SalesAdvice #sellingmadeeasy #sellingiseasy #sellingwithjackie

🔍 Are You Just Gathering Stats or Truly Understanding Your Customers? 🤔 It's time to go beyond the basics. Instead of just collecting customer stats, imagine uncovering their needs, anticipating their challenges, and personalizing their experience. What they think, feel, and experience directly impacts their loyalty to your brand. Traditionally, surveys and focus groups were the go-to methods for feedback, but they have their limits—low response rates, high costs, and time consumption. Fortunately, modern technology has revolutionized how we gather customer insights: ✅ Online Surveys & Feedback Forms Reach a broader audience for a more representative view. Collect large volumes of data quickly to spot trends. Tailor surveys to specific experiences for pinpoint accuracy. Capture real-time feedback while the experience is fresh. ✅ Advanced Features Conditional logic for relevant, concise surveys. Multiple question types, from open-ended to image uploads. Built-in analysis tools for actionable insights. ✅ Social Media as a Listening Post Monitor and engage with your audience across social platforms. Respond promptly to feedback and show customers their voice matters. Ready to elevate your customer feedback strategy? 💬 Contact us today, and let’s turn your customer insights into action! #CustomerExperience #FeedbackMatters #BusinessGrowth #CustomerFeedback #IntegralNetworks

Unlocking Customer Insights: The Profound Value of Verbatim Comments In the realm of customer feedback, there's a hidden gem that often goes overlooked: verbatim comments. These unfiltered, candid expressions of customer experience are a goldmine of insights for any company. Over my years in the industry, I've seen firsthand how verbatims can be transformational. They provide context, emotion, and depth to numerical ratings. They reveal the “why” behind a rating, helping companies understand not just what went wrong but how to make it right. At The Center For Client Retention , we harness the power of verbatims. They are a window into the customer's world, allowing us to tailor strategies that truly resonate.  So next time you gather feedback, don't just focus on the numbers.  Dive into the verbatims – they're the compass guiding you toward better customer relationships. Have you had an “aha” moment from a customer verbatim? We'd love to hear your story. Share it in the comments! #customerinsights #verbatimcomments #cx #customersatisfaction

🔍 Best Practices for Customer Feedback Processes 🔍 Improving the customer experience starts with hearing their voices loud and clear. Here are some steps to enhance your customer feedback process: 1. Keep It Simple: When asking for feedback, less is often more. Avoid lengthy surveys that can overwhelm customers. Make it effortless for them to share their thoughts. 2. Data Enrichment: Don't duplicate efforts. Link survey data with existing customer information. Skip questions you already know the answers to. 3. Metric Matters (to some extent): Choose a primary metric, whether it's NPS, CSAT, CES, or another. What's crucial is complementing it with open-text responses. These comments often reveal the true issues. 4. Start Broad: Begin your measurement efforts at the relationship level. Then, delve into the most critical customer journeys. Touchpoint measurement is valuable but prioritize the bigger picture. 5. Alignment & Action: Establish clear goals once you've built a solid foundation. Consider tying incentives to these targets. 6. Closing the Loop: It's not just about gathering feedback; it's about acting on it. Work closely with stakeholders to develop action plans. Don't let reports gather dust; ensure they drive change. 7. Smart Tool Use: Tools are tools, secondary to your strategy. Use them wisely, adapting to your specific needs. The customer feedback process isn't about checkboxes; it's about fostering meaningful connections and making tangible improvements. #CustomerFeedback #CX #BestPractices