🔍 I’ve Been Refining My Case Studies Process—Here’s What’s Driving the Best Results
1️⃣ Focus on Big Wins
Choosing enthusiastic champions makes the story more compelling. Prospects want to see how similar companies—by size, industry, or challenge—achieved success using the product. 🎉🏆
2️⃣ Get It Right From the Interview Stage
Spend an hour with the customer after their account has matured to get hard numbers and KPIs. 📊 This is the foundation for the content you’ll create. Make the most of this time by asking the right questions—don’t rely on a standard template. Tailor your questions beforehand, based on the customer’s specific journey, and be ready to pivot live during the conversation. 🎯
3️⃣ My AI Hack for Case Study Efficiency
I record interviews (with permission) 🎤 and prompt #ChatGPT to draft a case study from the transcript—highlighting challenges, solutions, and results. I weave in anonymized quotes and control for tone, length, and format to deliver a polished case study quickly. 🤖💡
4️⃣ Keep It Short & Powerful
I cap case studies, available on the web and as PDFs, at 300 words, using concise paragraphs and bullet points to outline challenges, solutions, and results. Visuals like architecture diagrams? Fersure—great for technical audiences.
5️⃣ Use Customer Success Blogs as Gateways to Your Website
The case study blog isn't just for adding context—it’s a gateway to your entire website. I enrich 500-word blog posts highlighting customer sucesses with additional quotes, videos, and diagrams, while strategically placing hyperlinks to guide prospects on a journey across product pages, solutions, and relevant industry-specific content. 🔗 🌐
6️⃣ Maximize Visibility with LinkedIn Carousels
Carousels boost engagement. I condense case studies into visual snippets—company overview, challenge, solution, key quote, and results—designed to pull readers in and land on your website.
7️⃣ Create a Journey, Not Just Content
Whether through the short case study or detailed blog, guiding prospects on a journey transforms them into informed advocates, ready to collaborate in the buying process.
There are countless ways to create case studies—
What's your secret sauce? 🌶️
Product Marketing Alliance Striim
#productmarketing #marketing #AI #chatgpt #B2Bmarketing
Mathematics Facilitator at Edify World School
5dUseful tips