Jeff Kinsey, Jonah’s Post

When you say marketing, you actually mean advertising. When I say it, I mean figuring out what it takes to make money. Both now, and even more in the future. If a picture is truly worth 1000 words, then this illustration speaks volumes. Remember, every time you hear marketing from someone on the Internet, 98% of the time they really are describing advertising. It’s actually quite sad. If you have yet to read this book, guess what? Time is running out. In fact, if you had some things you needed to get done in July, that ship has sailed. Welcome to August! Dr. Eli Goldratt preached that marketing is figuring out that Ducks like and eat corn. Marketing is figuring out what corn your ducks like to eat. But it’s a whole lot more than that. Marketing is figuring out what lakes your ducks like to hang out at while consuming mass quantities of corn. Marketing is also telling the CEO that your company’s mix of goods and services don’t really appeal to anyone. Or maybe, that new project has zero Duck appeal. That is correct, every new product launch looks exactly like the chart on the cover of Geoffrey Moore’s book. Hence, the need to LEARN what marketing REALLY is and what it is not. #marketing #doneRight is #Art & #Science Simply put, you cannot advertise your way across that chasm!