CONCERT’s Post

The New Balkans For much of the 20th century, Albania remained an isolated state, its economy shackled by a rigid command system under Enver Hoxha’s dictatorship. Only after the fall of communism in the early 1990s did the country begin its transition to a market economy, slowly opening itself to the world. Tirana, the capital, quickly became a canvas for bold architectural experimentation, earning a reputation as a hub for cutting-edge design and creativity. Now, more than three decades later, the ripple effects of that transformation are reaching Albania’s secondary cities. Shkodër, long overshadowed by its larger neighbor, is beginning to claim its place on the map. A vivid example of this shift is the Rozafa Hotel Tower, a dazzling departure from the city’s traditionally muted skyline. Set to become one of the city's tallest structures, the Rozafa Hotel Tower is a dramatic contrast to its surroundings. Its predecessor, a grey, boxy relic of the communist era, typified the utilitarian architecture of the time—functional but uninspiring. In contrast, the new tower’s colorful, curvilinear design stands as a bold declaration of Shkodër’s aspirations. The 35-story building not only commands the skyline but also connects it to the stunning natural environment. From its terraces, visitors can take in panoramic views of the Albanian Alps, Rozafa Castle, and the shimmering expanse of Lake Shkodër. It transforms the city from a simple waypoint into a potential destination in its own right. For travelers weary of crowded Mediterranean hotspots, Shkodër offers a serene alternative. The Rozafa Hotel Tower will position the city as a gateway to outdoor adventures, with hiking trails in the Albanian Alps and kayaking on Lake Shkodër just minutes away. For those seeking relaxation, the tranquil setting and lack of bustling crowds make it an ideal retreat. As Albania’s other citieslike Shkodër embrace these opportunities, they redefine what it means to travel in the Balkans. With its vibrant new architecture and natural beauty, Shkodër is poised to offer a unique blend of history, innovation, and tranquility. https://loom.ly/d4S40kE #architecture #hospitality #design selgascano

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