COMMPACT- The Commerce Society of MAIMS’ Post

Have you ever wondered how the Indian film Industry makes money or who ultimately gets the money?🤔 I had the same question so here is what I found after some research.💡 Firstly, let me tell you the sources of earnings 💰 and then we shall move to the people who get such income and apportion it. 1. Sources of Income. 🤑 • Box office collection by selling tickets.🎟️ • Sale of Intellectual property: Music rights 🎶 (eg. T-Series), Streaming rights ⭐ (eg Hotstar), and Satellite rights (eg Sony Entertainment) 📺 • Advertising: As in the movie “Chennai Express,” the brand Nokia was featured specifically with the Nokia Lumia 920 model. 🤳 2. Role of people. 👥 > To understand the primary flow of money we can classify the people into three categories that are Producer, Distributors and Exhibitors. 💵 > Generally, a producer gives rights to multiple distributors based on region and such distributors give the rights to multiple exhibitors whether multiplex or single screens. ™️ > Monetary terms between Producers and Distributors are mutually decided by them whether the distributor wants to work on a commission basis or wants to take risks which makes the distributor liable for profits and losses. 🗣️ >Monetary terms between Distributors and Exhibitors are based on SLIDING SCALE MODEL where the distributor's share decreases as time passes by after the release date.↘️ > Popular Producers are Karan Johar, Sajid Nadiadwala and Aditya Chopra. 😎 > Popular Distributors are Red chillies entertainment🌶️, Reliance entertainment, Yash Raj films. > Renounced Exhibitors are PVR, INOX, and IMAX. 🎦 In some cases, the Producers and distributors can be the same to maximize gain. 🪞 The producer is responsible for the secondary flow of money where there are Writers, Actors, Directors, Editors, Crew members and other personnel or expenses involved at different stages of film making.💵 Thank you for reading till here. #films #bollywood #business #businessmodel #earning #income #icai #industry #filmindustry #actor #money #finance #knowledge #education #educate #learn #learing

Interestingly, Bollywood has always been synonymous with blockbusters, but are all big releases truly as successful as they appear? Despite the buzz around films like Stree 2, Kalki 2898 AD, and Animal, recent data from industry insiders suggest that not all of them are living up to the box office hype. With rising production costs and high marketing budgets, these films may be drawing audiences, but their profit margins are telling a different story. In 2023, Bollywood saw over 50 major releases, but only a handful turned into actual “real” blockbusters. According to reports, films like Stree 2 and Kalki 2898 AD are performing well, but are they bringing the expected returns for producers? This begs the question: Is the definition of success changing in the industry, where star power and large budgets no longer guarantee a hit? With this changing landscape of Bollywood industry - 1) Are audiences shifting their preferences towards content-driven films over star-studded extravaganzas? 2) How are rising production and marketing costs impacting the long-term sustainability of big-budget Bollywood films? 3) What will the future of box office success look like in a world increasingly driven by OTT platforms and digital releases? what’s next for Bollywood with this disruptions? #bollywood #disruptions #successmetrics #firsttimeceos #ceosgurukul https://lnkd.in/dvwm24MH

Check out the latest industry buzz! From Bollywood stars to cinema icons, brands are teaming up with some big names: Stay tuned for more updates from the world of branding and endorsements! To know more about us, click on the link below: https://lnkd.in/d4mPCi2Y #IndustryBuzz #BrandAmbassadors #Bollywood #MarketingUpdates #MarketingStrategy #businesstips #businessstrategy #marketing #digitalmarketingagency #bestdigitalmarketingagency #gravitas #gravitasconsulting

Is Indian cinema becoming the new global powerhouse? Despite declining theatre footfalls, Indian cinema is thriving, thanks to the rise of OTT platforms. These platforms have increased content production by 45% annually, with over 90 original web series released in 2023. This shift allows creators to experiment with storytelling, offering fresh narratives and launching new talent. Theatrical releases remain significant, with films like Jawan and RRR achieving international acclaim and showcasing Indian cinema's growing global influence. Hybrid release models and innovative marketing strategies are drawing audiences back to cinemas, proving that big-screen experiences still hold allure. Economically, the industry is projected to grow at a 10.4% CAGR from 2019 to 2024, reaching USD 3.7 billion by 2024. This growth underscores Indian cinema's role as a key player in the global entertainment landscape, driven by both domestic demand and international appeal. "Indian cinema is not just about entertainment; it's a cultural ambassador connecting India with the world." Linkedin News Divya Pathak LinkedIn for Marketing #success #growth #life

RG Entertainment , a name synonymous with innovation and audacity, is rewriting the rules for how Indian cinema reaches the world. They’ve moved beyond the confines of traditional distribution models, embracing the boundless potential of digital platforms to propel Indian narratives onto a global stage. Their story is one of cultural exchange, artistic evolution, and a relentless pursuit of connecting audiences across continents through the universal language of storytelling. Read full article at: https://lnkd.in/g_FHgZFj

In-film Integration Myths Vs Facts How you can Save millions in your Adspends Cost of an integration in mainstream bollywood movies depends on the starcast, storyline and the quality of integration( Active or Passive ) It can range from 20lacs to 50 lacs generally. While some integrations can be as low as 10lacs to as high as 1Cr.... But wat we need to consider is the cost per 10secs Vs a TVC spot costing... Generally any integration is for 8-10secs. Multiply it with the number of screens ( any good bollywood movie ) will release in min 2000screens So it's ( 2000*10 *4|no of shows per day| ) = 80,000secs per day ,which means 8000 TVC spots @ an avg cost of 25lacs So Ur per 10secs costing (25lacs/8000)= Rs.312/_ for 1day.. Now a movie runs minimum 2 weekends in theatres..Hence 8000spots/day *15 days = 1,20,000 TVC spots So your costing per week per 10secs Spot = 2500000/1,20,000 = Rs.21/_ per spot . "Plus the co-branded mileage as an additional option to garner more mileage"... Now compare this with a TVC Plus the added advantage of celebrity mileage and a uncluttered branding with a focused audience. And the icing on the cake is, we are not even considering the TV Premiers which is an add on... We specialize in creating customized Infilm integration for your brand. We can create scenes for your brand inside a movie We can also create Brand Songs, which creates an immediate turn on for your brand across your audience (TG) creating an immediate recall for the brand with an opportunity to create a lifetime memory. Stay Tuned For More !! Cheerrss!!  Samrat Chatterjee Harmeet Singh Meet Bros | #MameetSingh #brand #awareness #Infilm #Integration #myths #Facts #millions #bollywood #movies #television #music #celebrity #bollywood #opportunity #advertising #advertisment #marketing #collaboration #brandawareness #endorsement

Re release trends in bollywood industry Ever you thought frnds why suddenly old nostalgic film are re releasing in cinemas let's discuss about it Re release trends? The way to re release the bollywood film which were once a hit picture or generated lot of revenue (box office collection), even till date they are blockbuster movies. Is re release the new era for classic nostalgic film? yes the re release of films is the new trend for gaining audience engagement in cinemas to feel experience of nostalgic moment and it is also a method to maintain relations with mixed audience preferences. why Re release in bollywood industry?? 1.Nostalgic factor:- classic films evoke fond memories drawing both old audience and attracting new audience. 2. Cultural relevance :-Many classic films resonates with culture and allows fresh discussion. 3. Immersive movie experience:- remastered version offers enhanced film viewing experience to the audience and feel the moment of the film Impact on bollywood industry 1:- Box office boosts:- Re release of the film like Rockstar(2011), Veer zara these films have shown that old films can also perform well at box office and generated good revenue collection. 2:- Rise of Ott(Over the top)Streaming platform :- The rise of Ott have made easier to reach audience who have not seen these blockbuster films. 3:- Reviving old stories:- they pave the way for remakers and adaptations bringing beloved narrative to new generation 4:- Cost effective:- re release of the blockbuster film by the bollywood is the strategy to save on cost of new films as old films also have great potential to gain new audience and generate revenue #Re Release #Bollywood #Blockbuster #Nostalgia #Startegy #Srk #Cinema trends

Pushpa 2's Record-Breaking Box Office Collection: A Game-Changer for Indian Cinema and Beyond The release of Pushpa 2: The Rule has set new benchmarks in Indian cinema, amassing an astounding ₹600 crore worldwide in just three days. This unprecedented success not only highlights the film's gripping narrative and stellar performances but also signals a transformative impact on the entertainment industry as a whole. Impact on the Television Industry: The massive box office collection of Pushpa 2 is expected to influence television programming significantly. With audiences flocking to theaters, television networks may need to innovate to retain viewership. This could lead to an increase in high-quality, cinematic content being produced for TV, bridging the gap between big-screen and small-screen entertainment. Future Impact: If this trend continues, we can anticipate a shift in investment towards more ambitious and high-budget projects. Producers and studios might be more willing to take creative risks, knowing that there is a substantial audience willing to support such ventures. This could usher in a new era of storytelling and technological advancements in Indian cinema. Impact on Viewers and Producers: For viewers, this means access to more diverse and compelling content. Producers, on the other hand, will have the opportunity to explore untapped genres and narratives, potentially leading to a richer cinematic landscape. Overall Industry Impact: The success of Pushpa 2 underscores the potential of Indian cinema on a global scale. It sets a precedent for future projects, encouraging both domestic and international collaborations. The ripple effect of this success will be felt across various facets of the entertainment industry, from production to distribution. #Pushpa2 #IndianCinema #BoxOffice #EntertainmentIndustry #FutureOfCinema

🍿 Move on from evaluating rebranding strategies because the new trend is about re-releasing cult classic Bollywood movies! Kal Ho Naa Ho Karan Arjun Jab We Met Veer Zaara Baazigar DDLJ Rockstar Laila Majnu Tumbadd 💰 The list has more names but what’s interesting to note here is that these films are actually getting the audience’s interest and are making money! 👉 We didn’t get a a chance to watch these classics on the big screen and now want to do that 👉 These classics are using occasions for their re-release (20 years, 30 years anniversary etc.) and viewers want to celebrate that 👉 Some released during COVID and didn’t earn a decent box office collection but got appreciation and love on OTT 💬 With new releases reducing, there is a small window for multiplexes to utilise their existing screens efficiently and the best way to that so is by re-releasing classics! 💥 PVR Limited is using this strategy extensively to build nostalgia around these films with the stars also sharing about them on their social media which always helps! ***** Follow Vidit Sidana for more such interesting conversations about Marketing and Branding #marketing #branding #cinema

To all Actors in Bollywood: it’s time to step out of the echo chamber and reassess your position in the industry. The audience has decided which actors belong on the big screen, and which are better suited for OTT platforms. Not everyone can be a superstar, and that’s okay. Let’s embrace reality and avoid living in delusion. Respect is paramount. Writers, directors, and producers deserve their due credit—no HERO can claim all the glory. While content is king, it’s equally vital to understand what works best for cinema and what works for OTT and so equally need to great director and actors and other Head of Departments to execute the same what is there in paper to convert that on screen. Studios and OTT platforms must recognize that not every film is suited for a theatrical release. Flexibility and openness to alternative distribution models are key. Our industry also needs a fresh infusion of talent—new directors, actors, and writers. Favoritism must be set aside when creating projects that demand immense creativity and hard work. Additionally, budgets need to be reviewed and unreasonable costs rectified to ensure sustainability. The concept of “Pan-India” cinema is evolving. We are on the cusp of a new era—Pan-World or Global Content. In the next three years, I believe we will achieve this milestone, thanks to visionary creators like Rajamouli, Sandeep Reddy Vanga, and Nitesh Tiwari. This shift will facilitate an exchange of talent across borders, pushing average revenues beyond ₹1,500 crore, with production costs scaling above ₹350 The future is bright—let’s work together to make it extraordinary. #Bollywood #Content #EntertainmentIndustry