We increased this DTC brand’s ad spend 635% while decreasing CAC 25% in just 3 months. Here's how Supergut stepped up their performance marketing with Kynship: (Quick background: Supergut is a gut health brand, selling prebiotic bars, shakes, and fiber mix) Supergut had two key challenges: 1. Growing acquisition costs 2. The need for growth without losing profitability Meta hadn't been a thriving channel for them, producing inconsistent results and spend. The reason? Highest volume campaigns (prioritizing spend over performance), leading to huge spikes and dips in CPA — no matter which spending strategy they used, CAC wasn't improving. This is where Kynship stepped in with a new approach: ➝ High creative volume and diversity (UGC, branded creatives, etc.) ➝ Cost controls instead of highest volume campaigns ➝ Meta ASC, with profitable CPA targets set based per SKU How did we source new creatives? Influencer seeding — with a 34.5% opt-in rate, leading to 141 influencers sharing 231 pieces of media at a 41% post rate (avg. 30%). The results? Combined with Supergut's brand creative and a broader targeting strategy with the efficiency of cost controls, we substantially boosted new customer revenue (799%+) and ad spend (635%+), all while increasing profitability (-25% CPA). Supergut's Head of Marketing Farzad Sharif said this about the partnership: "After hitting a performance plateau with her previous agency, over two quarters with Kynship, we've been able to substantially cut and stabilize our Meta CPA, while concurrently increasing our ad budget many times over — driving unprecedented levels of revenue." If you're an 8-9 figure eCommerce brand and want to see results like this, let's talk about what the Kynship process can do for you
David Begazo
1mo
That's a ton of creatives, but you have to find out what's working to really double down and improve those metrics Cody Wittick. Congrats on the results.
Jordan White
1mo
Great work. Cody Wittick
DTC Growth Partner for 7-8 figure businesses
1moI always find these really interesting Cody Wittick. One thing I would love to know is how the COGS from influencer impact the business. Do you find it's cheaper than creating ads when you compare costs, higher cost but better returns, etc