CMDC (Canadian Media Director's Council)’s Post

A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare. In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence. Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses." #mindshare #groupm #success #collaboration #partnership #growth #impact #congratulations

The final night of SECTA Women’s 💥 We’re all set for an unforgettable evening in Shoreditch 🤯 Here’s what we have in store... Savills vs. OMD UK Savills have emerged as a real powerhouse this season, but the big question remains - will our dynamic duo, Rebecca and Jade, deliver another red-hot performance? 🔥 And what’s this we hear about a potential Phoenix return for the final week? This could be the twist that seals their season in style… Meanwhile, OMD will need to summon all their strength, but if anyone can rally the troops and push them to victory, it's the ever-determined Bea! Can she spark the ultimate comeback? ⚡ Dewynters vs. Ogilvy UK  Ogilvy have been on an upward trajectory, growing stronger with each passing week. Now, they’ve become serious contenders 📈 Will Madison have her game face - and spare boots - ready to keep the winning streak alive tonight? Dewynters always bring the fun, but can they channel that infectious energy into goals? Abigail will need to pull off some more show-stopping saves if they’re going to topple Ogilvy in this heated encounter 🧤 VCCP vs. Squire Patton Boggs  Now this is a match you don’t want to miss… Will Squire turn their quiet confidence into a victory to end VCCP’s winning streak? Lily and co will need to be in fine form for this one 🫣 VCCP have been in unbelievable form this season, cruising past every team in their path. But as the finish line approaches, can they see it through? Or is there a shock upset on the horizon? 🌅 History has been made with the first-ever women’s league for companies and we couldn't be prouder of the teams who gave it their all for the last 5 weeks. We’ve loved getting to know you and watching you grow as a team - we hope to see you for the next one! Until then,  VIVA LA SECTA

AD UNBLOCKED Publicis dropped their 3Q #earnings yesterday, and gave us all some good signs for the #advertising economy. Their net revenues were up 5.6% across the board - after some uneven years in the mAd business, this is welcome news; perhaps most especially for Europe, which following some quite lean years, offered nearly 5% YoY growth. However, as I've said for some time, the greatest growth for this global ad player was in the three regions boasting the world's fastest growing economies: APAC, Middle East/Africa & LATAM. Those of us who enjoyed the benefits of growing/maturing ad economies over the last decade need to learn that real growth in the decade ahead will NOT come from our own back yards. For my friends in America or Europe looking for the NEXT great areas of truly explosive growth, my strong advice is to venture beyond the edges of your home field. Publicis' full results (for 3Q & last 9 months) are here: https://lnkd.in/eX4CnVUK #earningsseason

Our final ranking is out this week, and this one is all about effectiveness! Celebrating the most awarded campaigns and companies at shows awarding effectiveness, our final ranking showcases the work that really worked. Here are some of the people behind the #1 most awarded campaign for effectiveness in the world in 2023 - 'Shah-Rukh-Khan-My-Ad', talking about the campaign and its impact. Thanks to the team from Wavemaker South Asia and Ogilvy Mumbai for your insights! Ajay Gupte sukesh nayak Watch below 👀 #effective100 #WARCRankings #makeitWARC #creativity #effectiveness

🌟 Ready to see how breaking down silos can drive transformative growth? 💥 "At dentsu, innovation comes from tapping into the intelligence of our entire organization. We're nimble, client-focused, and ready to drive impactful change," says Patricio De Matteis, CEO of dentsu ANZ, in The Australian Financial Review article "Break down silos for business transformation."   When it comes to breaking down silos, big growth projects such as Funlab Pty Ltd's action-packed transformation is a great example of how the integration of teams from data, tech, media, and creative experts can set the foundation for transformative growth solutions. “All of this allowed us to move quickly since we were confident that everyone around the table knew the challenges and was aligned with the objectives,” said Oonagh Flanagan, Chief Marketing Officer of Funlab.   Dive into the full story and see how we're reshaping client success. 🔍 https://lnkd.in/gsZHEgxY   #dentsuone #innovatingtoimpact #customercentricity #businesstransformation Dentsu Creative ANZ, Merkle Australia , iProspect Australia, Carat Australia, MKTG Sports + Entertainment Australia, Merkle Aotearoa, dentsu Aotearoa

Some great news to kick start your Friday with! We’re excited to announce two new key appointments to KINESSO UK&I : Please welcome Deolu King as Partner, Social Media Product, and Hannah Thompson as Partner for Addressable Product! 👏 👏 👏   Reporting into KINESSO UK&I’s Managing Director for Media, Seun Odeneye, Deolu and Hannah will lead our 100+ team of Social Media experts and 100+ Addressable Planners respectively, both covering activations and strategy.   We asked our newest team members what they were planning to bring to their roles for both our brands and business:   Deolu: ‘Now, more than ever the social landscape is exciting, complex, and fragmented. With so many opportunities to drive business growth and consumer loyalty, I believe the role of the agencies is to be a strategic partner to clients, helping them navigate complex policy regulations and complicated consumer journeys. I am excited and honoured to take KINESSO’s UK&I Social team, our clients and business to new heights. Let’s go!’   Hannah: ‘I’m so thrilled to be joining KINESSO, a truly future-facing organisation committed to innovation and excellence. The focus on data and technology is at the heart of how KINESSO operates. How that encourages agility in the delivery of gold-standard addressable campaigns is what drew me to the role. With my holistic addressable experience across OOH, TV, Audio and Digital, I hope I can bring a fresh perspective to an already fantastic operation.’   We’re thrilled to have you both on board!   #Social #Addressable #Performance #Agency #Advertising #Strategy #Media

"...as a genuinely good and caring person who is focused on the people in the team and the right outcomes for them, it’s no wonder that some of his protégés have become the most in-demand staff in the industry." B&T's Mentor list features IPG Mediabrands #Australia CEO Mark Coad as one of the Best of The Best. 👏👏👏 Check out the full list below. IPG Mediabrands Interpublic Group (IPG) #mentors #media #marketing #advertising

We all know it, but nobody’s saying it: The average CMO’s tenure? 18-24 months. And each month is, well… oddly predictable. Months 0-6: Market visits and “deep understanding.” Months 6-12: Team re-structuring and launching a brand refresh Months 12-18: Agency pitches and new tool implementation Months 18-24: Becoming more active on LinkedIn Introducing the CMO Toolkit - your guide to making the most of the runway. Disclaimer: This is satire. Or is it?

https://lnkd.in/e_D79cQ2 The Festival of Media Cause Campaign Awards shine a spotlight on the global media work trying to make the world a better place. I am REALLY touched to have been invited to be a judge in this year's awards jury!! I look forward to reviewing all the great entries with my full advocacy focus around Neurodiversity and Inclusion in general, coupled with my 20+ years in the media industry, applied. WHY ENTER? 👉 Showcase how global media can be a force for good. 👉 Encourage the industry to do more to help make the world a better place. 👉 Highlight the work currently being curated in the industry which seamlessly implements a cause or purpose into media campaigns. 👉 Provide examples of how the industry can do better on subjects ranging from social purpose to inclusivity. 👉 Be seen an industry leader in the cause/purpose space. 👉 Increase internal company culture Drive new business opportunities with global advertisers. 👉 Generate cost effective content marketing. 👉 Retain and attract the best talent. The submission deadline is 15th August. Click here to get involved today!! - https://lnkd.in/eJsV7c9n #FOMCA24 #diversity #inclusion #DEI #media #awards #cause #purpose #marketing #advertising #globalmedia #costeffectiveness #newbusiness #digital #digitalmedia #yahoo #dsp #programmatic #adhd #neurodiversity #neurodiversityatwork #FOMCA24 Yahoo Yahoo Advertising Publicis Groupe Publicis Media Publicis WPP GroupM Omnicom Media Group Omnicom Media Group UK IPG Mediabrands dentsu Havas Media UK Havas

I am so beyond excited to have joined Mundial Media today. To share a bit more with you: In this role I'll be bringing our clients the industry's most cutting edge contextual technology, built as a multicultural-first platform. Mundial is driven by the purpose of thoughtfully connecting with audiences of diverse, multicultural and intersectional backgrounds, primarily within Hispanic, Black, AANHPI, and LGBTQIA+ communities. Our proprietary contextual engine is built to understand cultural nuance and sentiment -- this is not tossing some banners across an ad network. Not to mention, we're cookieless. Aside from this, Mundial is ad tech's only NMSDC-certified minority owned contextual platform, led by some insanely talented folks like Tony Gonzalez, Mariana Magadán, Adrian Ruiz, Patricia L., and Gerry Ramirez (among many others). I'm grateful and humbled to grow this organization with this team. If you work at a brand or agency that cares about any of the above, let's talk. Which reminds me... who's going to be at the Association of National Advertisers Multicultural event tomorrow in LA? https://lnkd.in/gmwrjXQD #multiculturaladvertising #startup #minorityowned #newjob #digitaladvertising #contextualadvertising #AI