Clint Chambers’ Post

The latest IAB Australia "Internet Advertising Revenue Report" is now out, revealing that the local advertising market has seen 9.7% year-on-year growth - to reach $15.6bn spend for the financial year ending 30th June 2024. https://lnkd.in/g3SU_kzz - Q2 2024 spend at $4.16bn, up 14.1% compared to the 2023 June quarter. - For the June quarter auto advertising reached 14.9% of content owner investment, just behind retail at 15%. - Finance at 7.9%, Entertainment (7.9%) and Health & Beauty (6.1%) round out the top five industry categories for the financial year. - Search and directories grew 12.1% ($1.85bn); non-video general display grew 3.6% ($512m); classifieds grew 20.9% ($704m) and video grew 18.8% ($1.09bn).| - Within non-video general display, audio was a strong contributor to growth (up 15.9%) across both streaming audio and podcasting, whilst standard display dropped 4.5%. - For the financial year, connected TV continued to yield the greatest share of content publishers’ video inventory expenditure, increasing to 55% (up from 47%), with both mobile and desktop expenditure decreasing.  #digitalmarketing #onlineadvertising

Digital advertising, digital out-of-home, and free-to-air TV are forecasted to grow. Overall, the positive market outlook suggests the advertising industry will fare better in the second half of 2024 compared to 2023 - Bala. https://lnkd.in/gnX5kxTm

The Australian advertising market is taking off, expected to reach $27.7 billion this year with accelerated growth for digital channels through new measurement metrics, continued digitisation and format innovation. With this growth, Australia is projected to be the 5th largest global market in total ad spending by 2028.

IAB Australia reports CY2023 revenue as $14.7bill (+3.7%). Search & Directories - $6.6bill (+6.1%) Classifieds - $2.4bill (-2.6%) Video - $3.78bill (+14%) Digital audio - $265.8mill (with podcasts @+21.7%) Standard Display - $569.2mill (-22%) Native formats - $1.07bill (-12%) Gai Le Roy, CEO of IAB Australia - “Advertisers continue to invest in a range of digital advertising opportunities to support what is now a $14.7b market. It was pleasing to see stronger growth in the second half of the year, but growth was mixed across categories as marketers under pressure for short term sales focused on strengthening their performance investment.” Credit - B&T #online #digital #mobile #video #digitalaudio #display #search #classifieds #revenue #addollars #media #advertising #australia https://lnkd.in/g8fMdvDu

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in 2022 and outrun the growth in total advertising spending. https://lnkd.in/gyp8Yxx7

IAB Australia release Internet Advertising Revenue Report for FY 2024. Internet advertising spend in Australia has seen a year-on-year growth of 9.7% ($15.6 billion) for the financial year ending 30 June 2024. + Video advertising +18.6% to reach $4.1 billion + Search & directories increased +10.4% to reach $6.9 billion + Classifieds advertising revenue grew +4.3% year on year to $2.5 billion + Digital audio increased +23.6% to reach $290.2 million. - General display (excluding video) advertising fell by -1.1% year on year to $2 billion. - Traditional standard display formats fell by -13.1% to $558.5 million Credit - Mumbrella #online #digital #revenue #mediasales #media #advertising #australia https://lnkd.in/gadZb4Me

U.K. Adspend to Rise 7.7 Percent in 2024 Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter to £9.7 billion ($12.5 billion), according to the Advertising Association/WARC Expenditure Report, powered by the Euros and the general election, with a 7.7 percent gain projected for the full year.  https://lnkd.in/eB_EkSi6

Despite the hope that 2024 would be a turning point for #publishers' advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. While programmatic #CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ #advertising businesses fell into some of the same patterns as previous years with #advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.” Here’s a look at how the first three months of 2024 fared for publishers like The Atlantic and The Guardian US. In this piece by Kayleigh Barber, we speak to Alice McKown, and Luis Romero.

Internet advertising’s year-on-year growth, which was 26.0 per cent in 2023, will remain in double digits throughout the forecast period (2024-28).. Read More At:- https://lnkd.in/g37ZxQjQ #growth #forecastperiod #advertising #OTT #digitaladvertising #news #NewsUpdate #newsfeed #dailynews #IBWNews

Digital video ad spend is increasingly performance-driven. According to the IAB, business outcomes like sales, store visits, leads, and website actions are now the top KPIs for success in digital video advertising, per their latest report commissioned from Advertiser Perceptions. https://lnkd.in/gPDDbp9E