Digital video ad spend is increasingly performance-driven. According to the IAB, business outcomes like sales, store visits, leads, and website actions are now the top KPIs for success in digital video advertising, per their latest report commissioned from Advertiser Perceptions. https://lnkd.in/gPDDbp9E
Programmatic and outcome-based are the future of Connected TV
What are your thoughts on the evolving landscape of digital video advertising? 🌐📊 The latest IAB report shows a significant shift in digital video ad spend towards performance-driven metrics. With business outcomes like sales, store visits, leads, and website actions now being the top KPIs, it's clear that advertisers are focusing on tangible results. Our thoughts? We are excited for the future deterministic data brings to the space. #adtech #ctv #programmaticmarketing
Digital video ad spend is increasingly performance-driven. According to the IAB, business outcomes like sales, store visits, leads, and website actions are now the top KPIs for success in digital video advertising, per their latest report commissioned from Advertiser Perceptions. https://lnkd.in/gPDDbp9E
Digital video ad spend is increasingly performance-driven. According to the IAB, business outcomes like sales, store visits, leads, and website actions are now the top KPIs for success in digital video advertising, per their latest report commissioned from Advertiser Perceptions.
Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators. Audio advertising revenue grew 18.9% from the year prior while retail media grew 16.3% and video saw 10.6% YoY growth, with CTV/OTT delivering 42% of the revenue. Channels with “privacy by design solutions” are expected to outpace the market going forward #marketing #advertising #media #brandstrategy #dataanalytics https://lnkd.in/enZZk5v7
Internet advertising revenue in the U.S. reached a record high of $225 billion in 2023, growing by 7.3% despite economic challenges. This shows that advertisers are finding digital ads an effective way to reach customers. Several channels, including CTV, retail media and audio drove the growth. CTV ad spending grew by 36%, while retail media ad spending grew by 25%. Audio ad spending also rose significantly by 13%. #internetmarketing #digitaladvertising #marketing
Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts. - https://bit.ly/3C5u4Gl
★YouTube Guru★Video Marketing Expert★President and Co-founder of SEO-PR, an Award-Winning Content Marketing Agency
Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.
This is the best Top 10 list you will read today ... Ten key trends to unlock new revenue and optimize operations from Operative.
Advertising sales are evolving fast. With global ad spending set to hit $1 trillion by 2025, digital channels like Connected TV and social media are capturing more share. Operative’s latest blog reveals 10 key trends to unlock new revenue, optimize operations, and drive growth. Embrace changes like programmatic advertising, first-party data, and AI-driven ad operations to lead the future of media advertising. Gain all the insights at the link below! #MediaInnovation #ConnectedTV #AdTech https://lnkd.in/ehKQKSBt
By 2026, nearly 9 out of 10 digital ads will be bought programmatically. Latest stats: 🔸 Programmatically sold advertising was worth $546 billion in 2023. This figure is expected to reach $779 billion by 2028. 🔸In 2024, the United States is the largest programmatic advertising market in the world. It is followed by China and the UK. 🔸North America accounted for 44 percent of total global programmatic ad spending. The expenditure was $595 billion this year. #adtech #programmatic #advertising
In the dynamic world of programmatic advertising, 2023 marks a notable shift. Despite a slight decline in overall digital ad spend, programmatic advertising continues to dominate, with significant investments from diverse industries. MediaRadar's in-depth analysis reveals key trends in this sector, highlighting ad tech's resilience and evolving nature. Understanding these shifts is crucial for advertisers and publishers navigating the changing digital advertising landscape. Read MediaRadar's blog post on "Programmatic Advertising in 2023: Who's Buying and Why It Matters for detailed insights and trends." https://lnkd.in/g24HDbYF #programmaticadvertising #media FTWDB
📈 Q2 earnings reports show the ad market is rebounding, with publishers' digital ad revenues climbing back to 2022 levels. Ready to capitalize on this upward momentum? Enter Pushly notifications. 🚀 Fuel engagement and drive traffic with one-to-one connections and personalized messaging that cuts through the noise of search and social. Create additional inventory to grow programmatic and direct revenue. Let's push your results further. #Publishing #DigitalAdvertising #PushNotifications #AdRevenue #MarTech #Pushly https://lnkd.in/ggseTM4B
Director of Digital Partnerships, Ad Ops & Revenue Strategy | NESN & SportsNet Pittsburgh
5mo75% of transactions are programmatic but one of the top concerns from buyers is placement and brand safety? Hmm...Sounds like a conundrum that can be solved with buying direct! 🤔