Cleo+Coco, LLC’s Post

"Unveiling the Power of Consumer Promotion: A Game-Changer in the FMCG Industry! 🌟💼 In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the competition is key. And one powerful tool that has revolutionized the industry is consumer promotion. Let's delve into why consumer promotion is not just important but indispensable in the FMCG landscape: 1. Boosting Brand Visibility: In a crowded marketplace, consumer promotion helps FMCG brands stand out from the crowd. Whether it's through discounts, coupons, or free samples, promotions capture consumers' attention and increase brand visibility, paving the way for increased sales and market share. 2. Driving Sales Growth: Consumer promotions have a direct impact on sales performance, driving short-term spikes in demand and revenue. By offering irresistible deals and incentives, FMCG brands can stimulate consumer purchases and drive sales growth, even in competitive markets. 3. Building Brand Loyalty: Effective consumer promotions not only attract new customers but also foster loyalty among existing ones. By rewarding consumers with exclusive offers and discounts, FMCG brands can strengthen customer relationships and encourage repeat purchases, ultimately building brand loyalty and advocacy. 4. Encouraging Trial and Adoption: For new products or variants, consumer promotions play a vital role in encouraging trial and adoption. By offering introductory discounts or free samples, FMCG brands can entice consumers to try their products, paving the way for long-term adoption and success. 5. Differentiating from Competitors: In a cutthroat industry like FMCG, differentiation is key to success. Consumer promotions provide FMCG brands with a competitive edge, allowing them to differentiate themselves from competitors and capture consumers' attention in a cluttered marketplace. In conclusion, consumer promotion is not just a marketing tactic; it's a strategic imperative for FMCG brands looking to thrive in today's competitive landscape. By leveraging the power of consumer promotions, FMCG brands can boost brand visibility, drive sales growth, build brand loyalty, encourage trial and adoption, and differentiate themselves from competitors. So, if you're in the FMCG industry, it's time to harness the power of consumer promotion and unlock new opportunities for growth and success! 💡✨ #FMCGIndustry #ConsumerPromotion #BrandBuilding #SalesGrowth #MarketingStrategy"

CPG Marketing/Innovation Leaders: Just curious: have you been at the grocery shelf 🛒 lately, perused what’s there… then reflexively (and rhetorically) asked: “𝙒𝙝𝙚𝙧𝙚’𝙨 𝙏𝙝𝙚 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣?” (if you get the OG reference here, congrats! You’re a Gen Xer who grew up on fast food ads 📺). Well, I have, and I’ll say it again now: ”𝘐’𝘷𝘦 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘢 𝘥𝘦𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘳𝘦𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮-𝘴𝘰𝘭𝘷𝘪𝘯𝘨/𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘊𝘗𝘎.” So now I said it, but I still didn’t fully get WHY. 🤷♀️ …Until Mintel’s recent piece on the decline in CPG Innovation, cited that globally, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯’𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘰𝘵𝘢𝘭 𝘴𝘢𝘭𝘦𝘴 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘧𝘳𝘰𝘮 42% 𝘪𝘯 2019 𝘵𝘰 35%, 𝘵𝘩𝘦 𝘭𝘰𝘸𝘦𝘴𝘵 𝘪𝘯 𝘯𝘦𝘢𝘳𝘭𝘺 30 𝘺𝘦𝘢𝘳𝘴. This drop shows in my two “home” industries: Food/Beverage and BPC. So, I felt vindicated-slash-not crazy. And after reading it, I’m also more enlightened! 💡These 3 drivers of make total sense and reinforce what I’ve been seeing/feeling for some time. 𝗣𝗼𝘀𝘁 -𝗖𝗼𝘃𝗶𝗱 𝗟𝗲𝗮𝗻𝗲𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗴𝗼𝘃𝗲𝗿 (my words not theirs): For necessary/obvious reasons, focus on “true” (read: riskier and more expensive) innovation during COVID took a nosedive 👃 and never fully recovered. The pragmatic shift to Renovation (i.e. Cost-driven product changes and flavor/pack changes) has detracted from Innovation even post, and now post-post pandemic. 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗥𝘂𝗹𝗲𝘀: With consumers’ Value Above All mindset, the shift to Private Label, formerly known as “Trading Down,” benefits from a closing tradeoff gap to manufacturer brands. As retailers use AI to further digitize shopping, their support for their own brands is only likely to grow. 𝗕𝗶𝗴𝗴𝗲𝗿 𝗶𝘀 𝗡𝗢𝗧 𝗮𝗹𝘄𝗮𝘆𝘀 𝗕𝗲𝘁𝘁𝗲𝗿: Rapid growth by smaller disruptor/challenger brands has shaken up most categories. The Influx of M&A and VC support enables them to be nimble, fail fast…or take off! So, whether or not you agree with this diagnosis, I bet you’d agree, innovation sure won’t be any less important moving forward. 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙤𝙧𝙨—𝙬𝙝𝙞𝙘𝙝 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙩𝙧𝙚𝙣𝙙𝙨 𝙗𝙚𝙨𝙩 𝙝𝙞𝙩𝙨 𝙩𝙝𝙚 𝙣𝙖𝙞𝙡 𝙤𝙣 𝙩𝙝𝙚 𝙝𝙚𝙖𝙙 🔨 𝙛𝙤𝙧 𝙮𝙤𝙪? #innovation #innovationstrategy #growth #insights

Challenger Brands, Meet Illuminator. We are thrilled to announce that North Star has partnered with Worldpanel by Kantar to launch the UK's First Challenger Brand Shopper Insights Platform. Our mission has always been to level the playing field, believing that challenger brands shouldn’t have to make crucial business decisions without critical data and insight. ‘Illuminator’ – designed specifically & exclusively for challenger brands, was built to transform shopper understanding, and in turn, accelerate challenger brand growth. It's been custom-designed to give ambitious start-up and scale-up brands an unparalleled understanding of their existing and target shoppers key behaviours to then develop the winning strategies and tactics that will supercharge growth. With Illuminator, Challenger brands will now be able to understand & act upon 5 critical insights, which winning brands all understand: 👉 Which shopper behaviours are driving my performance? 👉 How incremental is my brand to the category? 👉 How well do I know my shopper? 👉 How are shopper behaviours impacting the category? 👉 Which Retailers are winning with shoppers… And why? This will fantastically complement our existing Polaris Platform and we can't wait to share it with you. Get in touch to be one of the first to get access: https://lnkd.in/erB6uMDF

The CPG industry is always evolving, and keeping up with the latest trends is essential for businesses to thrive. In today's world, customers expect more from the brands they buy from, and companies must stay competitive to avoid being left behind. To stay ahead of the game, it's crucial to invest in the right areas. As we look towards 2024, there are several key trends to watch out for in the CPG industry. To ensure success, companies must make the following investments: - Personalization: Customers want personalized experiences, and companies that can deliver will stand out from the rest. - Sustainability: With environmental concerns on the rise, investing in sustainable practices and products is a must. - E-commerce: Online shopping is here to stay, and companies that can offer a seamless e-commerce experience will have a significant advantage. - Innovation: Keeping up with the latest technology and trends is crucial to staying ahead of the competition. By investing in these areas, your company can stay ahead of the game and meet the evolving needs of customers. What other trends do you think will shape the future of the CPG industry? Share your thoughts in the comments below. #CPGIndustry #Markets #Investments #Silo

In the highly competitive Consumer Packaged Goods (CPG) industry, the difference between a successful product launch and a failed one often boils down to one critical factor: extensive market research. Did you know that 70 to 90 percent of new CPG product launches fail within their first year? The primary reason behind this is inadequate market research. This highlights the undeniable importance of understanding market needs and consumer preferences. The essence of market research in CPG ➡️ Identifying real needs: The first goal of market research is to ascertain if there's an actual demand for the new product and the unique value it offers to customers. ➡️ Understanding consumer behavior: It's crucial to delve into the shopping habits of your target audience, their preferences in packaging, the kind of messaging that resonates with them, and, importantly, their price sensitivity. ➡️ Methods to employ: The most effective way to gather this data is through direct engagement methods like focus groups, surveys, or interviews. In-person interactions are particularly valuable as they provide nuanced insights from potential customers. ➡️ Finalizing and positioning: The insights gained from this research are instrumental in finalizing the product features and determining its optimal position in the market. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Conducting thorough market research prevents a common pitfall: tunnel vision. It ensures that we don't just view the product from our internal company perspective but align it with the actual needs and desires of the market. Remesh offers an excellent list of survey questions that can be a great starting point. These questions are designed to extract meaningful insights, helping your team make informed decisions. Understanding your consumer is not just a step - it's the foundation of your product's success. Jacqueline Davies breaks down the complexities of product launches into 5 actionable steps. #MarketResearch #CPG #ConsumerInsights #ProductLaunch #BusinessStrategy 

D𝗧𝗖 𝘀𝗶𝗻 #8: 𝗧𝗵𝗲 '𝗗𝗧𝗖 𝗺𝘆𝗼𝗽𝗶𝗮’ & 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲 𝘁𝗵𝗲 '𝗿𝗲𝘁𝗮𝗶𝗹 𝗙𝗢𝗠𝗢’ 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗶𝗻-𝗯𝗲𝘁𝘄𝗲𝗲𝗻 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗔𝗯𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗰𝗹𝗲𝗮𝗿 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 (𝗳𝗿𝗼𝗺 𝗿𝗲𝘁𝗮𝗶𝗹 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝟯𝗿𝗱 𝗽𝗮𝗿𝘁𝘆 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘁𝗼 𝗣𝟮𝗣...) 𝘀𝗮𝗹𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - 𝗢𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆, 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗶𝘁 𝗵𝗮𝘀 𝗼𝗳𝘁𝗲𝗻 𝗲𝗶𝘁𝗵𝗲𝗿 𝗮 𝗹𝗼𝘄 𝗿𝗶𝗴𝗵𝘁-𝘁𝗼-𝘄𝗶𝗻 (𝗱𝗼 𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘃𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗻𝗱/ 𝗼𝗿 𝗳𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀) 𝗮𝗻𝗱/ 𝗼𝗿 𝗶𝘁 𝗶𝘀 𝗽𝗼𝗼𝗿𝗹𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 (𝗶𝗻𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗯𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗿𝗼𝘁𝗮𝘁𝗶𝗼𝗻 & 𝘀𝘁𝗼𝗺𝗮𝗰𝗵 𝗻𝗲𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀; 𝗽𝗼𝗼𝗿 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀; 𝗶𝗻𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆/ 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀) - 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘁𝗵𝗲 𝗮𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁/ 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱 & 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝗿𝗲𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 - 𝗧𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗮𝗻 𝗶𝗻𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝘁𝗮𝗿𝗴𝗲𝘁 (& 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲) 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝗼𝗿𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴 𝟰𝗣𝘀 (𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀) - Most often heard verbatim: => 𝗙𝗿𝗼𝗺 '𝗗𝗧𝗖 𝗶𝘀 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 & 𝘄𝗲 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗹𝗹 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲 𝗲𝗹𝘀𝗲’ => 𝗧𝗼 '𝗟𝗲𝘁’𝘀 𝗽𝘂𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗮𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the full value/ potential behind DTC Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

✂️ Cutting Through in UK Grocery: From Shelf to Success ✂️ Making a brand stand out in the UK grocery market is no small feat. It’s a journey that demands strategic thinking, market know-how, and the agility to adapt fast. Over the years, I’ve had the privilege of helping brands go from concept to household names in stores like Tesco, Waitrose & Partners, Sainsbury's, Ocado Retail, Selfridges, and Whole Foods Market. Here are a few insights I’ve picked up along the way 👇🏼 🔹 Know Your Retailer’s Playbook Each retailer is unique. Building strong partnerships, understanding their goals, and tailoring your approach to each one’s values and customer base can make you stand out in a crowded space. 🔹 Tell a Story That Sticks Today’s consumer craves connection. Crafting a compelling narrative, especially around health, sustainability, or innovation, resonates with both retailers and consumers alike. 🔹 D2C and Retail: A Power Combo Striking the right balance between direct-to-consumer channels and retail listings is key. D2C helps you get direct consumer insights, while retail offers unbeatable brand visibility. 🔹 Execute Memorable In-Store Activations In-store activations around key national events can make your brand unforgettable. When done right, these moments create buzz, drive trials, and foster loyalty. Launching and scaling a brand is a journey filled with highs, lows, and plenty of hard-won insights. If you’re looking to make an impact in the UK grocery market, I’d love to connect and share experiences. 🌟

Looking to build an FMCG or CPG marketing strategy and not sure where to start? Here we share a tried and tested formula which takes consumers down the path to purchase > https://lnkd.in/ePH_vrts #FMCG #CPG #marketingstrategy

🚀 The CPG Industry is BOOMING with Change 🚀 🔥 Black Friday’s biggest winner? It might just be the future of Consumer Packaged Goods (CPG). If you think you know where the CPG industry is headed, think again - these 2024 trends are rewriting the playbook for brands everywhere. Here’s the breakdown of what’s happening and why every marketer should pay attention: 💡 1. AI-Powered Consumer Insights The days of guessing what customers want are over. From generative AI tools creating personalized ad copy to predictive analytics that know what products will fly off the shelves before you do, brands are building their strategies on data-driven crystal balls. 🧠 Takeaway: If you’re not using AI to understand your customers, you’re already behind. What’s your favorite AI tool for marketing right now? 👇 🌍 2. Eco-Innovation is the Real MVP Sustainable packaging isn’t a buzzword anymore - it’s table stakes. But here’s the twist: customers don’t just want “green” products; they want brands that actually take action. Companies creating biodegradable packaging or offering refillable solutions are winning big. 💬 Debate time: Do you think consumers would pay more for eco-friendly products, or is it all just good PR? Tell me your thoughts below! 📦 3. DTC Meets Retail 2.0 The DTC (Direct-to-Consumer) playbook got an upgrade. Big brands are reimagining retail experiences with “phygital” (physical + digital) strategies, and even DTC darlings like Warby Parker are thriving in brick-and-mortar stores. 🎯 Challenge: If you’re in CPG, how are you merging digital with physical? Are retail pop-ups the future or just a flashy trend? 📱 4. TikTok is the New Product Shelf TikTok is the ultimate discovery engine. From trending “must-haves” to real-time consumer feedback, TikTok now drives impulse buys like never before. Some CPG brands are even designing their products specifically for TikTok virality. 🔥 Let’s hear it: What’s the coolest product you’ve seen explode on TikTok recently? Or better yet—how are YOU using TikTok to sell? 💪 5. Functional is the New Luxury Forget bland, generic products. Today’s consumers want CPG items that work harder - think protein-packed snacks, drinks that boost focus, or skincare that acts like a spa in a bottle. People are investing in functionality over brand names. 🤔 Question for you: Are “super-functional” products a short-term craze, or are they becoming the new standard? Drop your opinion below. 🛠 Ready to Build the Future? 2025 is the year when marketing, product innovation, and consumer behavior collide like never before. The brands that win won’t just adapt - they’ll disrupt. 💬 Over to You: Which of these trends excites you most? Let’s spark a conversation. 🚀

Day 18/30 The Future of FMCG Marketing: Trends to Watch As an FMCG marketing professional, I'm always on the lookout for insights on how to stay ahead of the curve. This article highlights key trends shaping the future of our industry, including: - Personalization through data analytics - Sustainability and eco-friendliness - Digitalization and e-commerce growth - Health and wellness-oriented products - Experiential marketing experiences My Perspective: I completely agree with the emphasis on personalization and sustainability. Consumers are increasingly demanding tailored experiences and socially responsible practices. As marketers, we must prioritize these aspects to build brand loyalty and trust. The article also highlights the importance of digital transformation, which I believe is crucial for FMCG brands to remain competitive. E-commerce and social media platforms offer vast opportunities for engagement and growth. However, I'd like to add that product innovation and packaging optimization are also vital for FMCG success. Consumers seek convenience, quality, and value – we must deliver on these expectations while addressing environmental concerns. Read the full article and share your thoughts! How do you see these trends impacting your FMCG marketing strategies? #FMCGMarketing #Trends #Personalization #Sustainability #Digitalization #HealthAndWellness #ExperientialMarketing #GentleEzenwa30DayChallenge #ObimDevelopmentInitiative