Cled Jones’ Post

In an attention-scarce environment, content producers (from individual streamers to major production houses) must ruthlessly compete to capture people’s attention in what we define as the Digital Attention Economy (DAE) In our recently published TMT thought leadership, we highlight key trends shaping the DAE, envision provocative scenarios for the future and develop key questions that our clients will need to consider to win in the future. #TMT #DigitalAttentionEconomy #ContentProviders #ConsumerDemands #DigitalTransformation Andy Wisnia Daniel Bunyan Rob Banham Cled Jones Omar Tsang Henrico Yuwono Zaid Dudhniwala Tiffany Tay

Thrilled to share a thought leadership on today's content consumption - the Digital Attention Economy (DAE)! Privileged to have the opportunity to blend my professional expertise with my passion for tech and media. #DigitalAttentionEconomy #ContentProviders #ConsumerDemands #DigitalTransformation

🌟 Top Media Trends to Watch in 2024 The Kantar Media 2024 Trends and Predictions report identifies the major forces shaping the content, advertising, and audience measurement landscape. Here are the highlights: ⚡ Macroeconomic Shifts Impact Media Consumption - Economic uncertainty is affecting subscription behavior, with SVOD cancellations rising 14.2% in the UK. However, ad revenue growth remains stable. - Wealth gaps mean top earners are much more likely to maintain media subscriptions than lower income groups. 🛑 Content Goes Global, Measurable and Evergreen   - Non-English content viewership surged 90% on Netflix as platforms seek the next global hits. - Measuring cross-platform audiences is getting more complex, requiring innovative data integration. - Proven catalog content is gaining prominence as hit predictions become more elusive. 🚨 Brands Adapt Amid Turbulence - 63% of US marketers fear AI-generated content could raise copyright issues, while 41% worry about AI bias. - Humor is making a comeback in ads, boosting brand impact per Kantar studies. 👉 Technology Shapes the Future - Privacy-enhancing tech promises to balance personalization and privacy, but faces scalability challenges. - The industry is using AI, data integration and renewable energy to drive sustainability. The report highlights the need for media companies and brands to deeply understand regional nuances, leverage data-driven insights, and adapt to technological and economic disruption. Let me know your thoughts on the key trends to watch in 2024! #MediaTrends #Advertising #ContentCreation #Technology

 📊 Did you know the average American sees up to 10,000 ads per day and spends over 7 hours on screens? Everything you need to know about #TheAttentionEconomy on www.mutualmarkets.ai 🔗 https://lnkd.in/ghR78xpF #DigitalMarketing #TechTrends #UserEngagement #Personalization #DigitalWellbeing

Traditional focus groups are a thing of the past. At Insights Decoded, we believe in real-time dialogue with Indonesian consumers for instant insights. Say goodbye to waiting and hello to actionable data. Learn more: #InsightsDecoded #ConsumerDialogue #MarketResearch

Global media problems for the future: It’s no secret that we, the founders of Omnai, have each stepped back from the traditional news stream due to its overwhelming, biased, and manipulative nature. We're not alone in this. Many people are increasingly disconnecting from mainstream media. The realization is growing that most mainstream media organizations, once pillars of truth and fairness, are now struggling with the challenges of bias and profit-driven motives. This shift has led to a significant decline in public trust, as people find it difficult to find quality information in a sea of sensationalism. 🌍 🤳 - Global Media Problems in a Digital World Our digital world has amplified critical issues in media: Declining trust, information overload, profit-driven content distribution, and the need for adaptive formats that resonate with today’s diverse audience. 📉 Declining trust in media: Public trust is rapidly declining almost everywhere in the world, making it hard for individuals to assess the quality and bias of information. We imagine a technology that analyzes content for factual accuracy and bias, aiding in informed consumption. 🤯 Information overload: The ad-revenue model is not scaling well with an infinitely more connected and digital world, resulting in an unsustainable information overload. We advocate for a new model that prioritizes and rewards high-quality content over quantity. 🤑 Information distribution is optimized for more: Algorithms are geared towards maximum consumption (to increase ad revenue). It’s overwhelming and unnecessary. We believe in personalized information control, empowering users to tailor their information diet. Like deciding not to have any snacks in your home makes it easier not to eat- or think about them, not being exposed to junk news makes it easier not to consume them. 🗞 One-size-fits-all information doesn’t cut it in 2024: Younger generations have abandoned the traditional news format and are extremely dependent on the quality of peer-to-peer information sharing on platforms like TikTok. Quality information must adapt to these new mediums as they shift towards concise, fast-paced information formats. These global problems are among the cornerstones of our vision for Omnai. We're not just building a company; we're igniting a movement for change in a world overwhelmed by information. We aim to ensure that news and current information enrich lives by fostering true connection and a sense of belonging—no matter where or who you are. Discover much more about Omnai and our team on our newly launched site, and sign up for our beta if you’re a foreigner in a country you deeply desire to connect more with. www.omnai.com Talk soon 👋 Freddy, your friendly neighborhood CEO of Omnai.

Have you ever wondered how clickbait and fake news have taken up so much of our media (and mental) space? 🤔 Us too. The reason, though, we believe is pretty simple. ▶ The business models traditional media was built upon didn’t scale well for media companies or consumers in a digital world. ◀ In my experience, things tend to worsen until a certain point when staying the same inflicts more pain than going through the actual change. For me, that point was one week into the first pandemic lockdown in 2020, when I decided to stop consuming news completely. And I’m far from alone. In fact, “we” even have a name now. According to Reuters, we’ve peaked over the last couple of years, with as many as 36-38% of people across markets identifying as “Selective News Avoiders.” Now, four years later, I’ve hit another inflection point, and the pain of staying “off-grid” and not knowing what is going on is unsustainable. Something needs to change drastically, and Omnai is our contribution to that change. The post below touches upon some of the major problems we see in the global media space. We don’t have solutions for most of them, but we know where to start. ➡ Do you agree or disagree with any of them? ➡ Do you have any that should be added to the list? ➡ Do you have ideas for solutions? I would love to hear your thoughts either way because it’s very clear to us that we’ll need a lot of brainpower to solve these problems properly. 🙏

545 respondents | 300,000 words of qualitative feedback | over 170 data points. This Thursday, Sept. 26th at 1 PM EST / 10 AM PST I'm sitting down with Jimmy Daly at Superpath to discuss the high-level findings of our State of (Dis)Content Survey. • How bought in is leadership? • What are the top challenges with content creation today? • How confident are content marketers about the recognizability of their content? • How often are content marketers 𝘳𝘦𝘢𝘭𝘭𝘺 doing audience research? • Are content marketers creatively fulfilled? • Where does AI fit in today? Join Jimmy & I this Thursday while we say the quiet part out loud then stick around for a live discussion where we can all talk through how we can get through this and push our industry forward. Looking forward to seeing you there. Hit the link in the comments or scan the QR code to be brought directly to the registration page.

The latest trends in international business within the media industry for 2024 include: 1. **Convergence of Gaming, Streaming, and Social Media**: These sectors are becoming increasingly interconnected, creating a new ecosystem of engagement and reshaping the media and entertainment industry¹. 2. **User-Generated Content (UGC)**: UGC is competing for audience attention and advertising dollars, with social media platforms emphasizing users' interests more than their connections¹. 3. **Generative AI**: This technology is being explored to control the rising costs of producing premium content and to unleash new waves of innovation². 4. **Influence of Younger Generations**: Tech-savvy younger demographics are redefining media and entertainment as they move freely across TV, film, gaming, and social media². 5. **Consumer Spending Growth**: Consumer spending on media and entertainment is projected to grow modestly, resulting in a market size of USD 903.2 billion by 2027⁴. 6. **E-commerce and Digital Engagement**: As engagement on digital platforms rises, companies are intensifying spending to connect with consumers during decision-making moments⁴. These trends highlight the strategic shifts and opportunities in the media industry, driven by technological advancements and changing consumer behaviors.

The latest research from WFA / MediaSense shows three-quarters of brands want to change their agency remuneration model in the next three years. ➡️ The study shows a tremendous appetite for change, as increased complexity, better equipped clients, and the speed of automation and AI push models away from traditional ‘time and materials’. ➡️ In response, advertisers are putting added emphasis on output or outcome-based pricing, with 58% planning to increase their share, in order to accelerate the path to automation and create a stronger value exchange between clients and their agencies. ➡️ The Future of Media Remuneration is based on a survey of more than 80 multinational companies representing in excess of $60 billion in ad global spend. Additional interviews were held with senior agency leaders to reflect on the findings. It follows a 2023 study into the Future of Agency Models, which revealed a similar appetite to change the agency model. To read the full article and find a kink to downoad the research use the link below. https://lnkd.in/eAZ3wPZF Ryan Kangisser Tom Ashby Bill Shephard Matt Green Graham Brown Helen Burke Nick Sparey Wojciech Ras Alastair Ray