Hot on the heels of Part 1, we’re pleased to share an equally engaging second interview with Ashish Gandham Managing Director GTR at Suntory Global Spirits Here we drill down into fascinating details about how their brand portfolio meets the demands of a constantly curious consumer, open to explore and experimentation. Where can improvements be made and what can be done better? Getting the retail basics right and having the right conversations at industry level are key messages from Ashish. A cohesive product assortment which reflects Beam and Suntory’s shared values of heritage, authenticity and provenance is crucial too. And what about the huge potential for RTD formats? Ashish shares where he believes the future growth lies. He’s refreshingly open on his views about whether the gin market has peaked – and how Roku ‘Sakura Bloom’ has found a niche to meet consumer demands. On the much debated issue of age statements in Scotch whisky, Ashish discusses their relative merits and the importance of craftsmanship. This interview is a compelling & frank exchange with Peter Marshall - look out for Part 3 on Friday, only on TRunblocked.com #ProductInnovation #Authenticity #JSLMACompliance #JapaneseWhisky #WorldWhisky #WhiskyTrends #IndianWhisky #GinTrends #RokuGin #Sipsmith #Larios #RTD #CruiseLines #Airlines #ValueTravel #Airports #WhiskyAgeStatements #Bowmore #Laphroaig #TheKogeiCollection #Hibiki
ASHISH GANDHAM, SUNTORY GLOBAL SPIRITS. PART 2. In this second part of the interview with Ashish Gandham, Suntory Global Spirits' Managing Director GTR, we move into different territory. Key questions include: * How does he think that Suntory Global Spirits can improve as a business? * How ready are consumers in Travel Retail to discover more whisky brands, specifically world whisky brands? * Does he think that Suntory Global Spirits are over-indexing in the gin category? And, more broadly, is gin over-represented in global Travel Retail? * The company has invested heavily in RTD brands and formats. Where are the opportunities that GTR is missing out on? * Age statements seem to be making a return across Scotch whisky. Is this something that Suntory Global Spirits is committed to? All this and a lot more packed into a refreshingly transparent and engrossing video. Part 3 comes out on Friday this week. https://lnkd.in/d_j9TUzS #SuntoryGlobalSpirits #AshishGandham #ProductInnovation #Authenticity #JSLMACompliance #JapaneseWhisky #WorldWhisky #WhiskyTrends #IndianWhisky #GinTrends #RokuGin #Sipsmith #Larios #RTD #CruiseLines #Airlines #ValueTravel #Airports #WhiskyAgeStatements #Bowmore #Laphroaig #TheKogeiCollection #Hibiki