Satori’s Post

Elevating the Spirits Experience with Satori & Dewar’s At Satori, we redefine the traditional “liquid to lips” strategy during our tasting events in Global Travel Retail. For us, it’s not just about sharing a great spirit—it’s about creating a connection and leaving travellers with an enlightened appreciation of the spirit we put in their glass. Take Dewar’s, for example: not only are they the world’s most awarded blended Scotch whisky, their story is one of unwavering dedication to craft. We bring this story to life by educating consumers about the artistry of Dewar’s unique double aging process for extra smoothness and its roots in rich whisky heritage. Our approach? We believe that knowledge builds loyalty. By helping consumers understand the origins, craftsmanship, and versatility of the spirits they enjoy, we spark deeper connections that extend beyond a single tasting moment. Whether it’s introducing them to Dewar’s 15yr blended scotch, Dewar’s Double Agent blended 16yr - a Travel Retail Exclusive or even sharing the taste profile differences of the entire Dewar’s portfolio, we’re here to help guide that consumer journey. Dewar's Aberfeldy Distillery Bacardi Avolta #Satorimoment #Enlighteningretailmoments #Dewars #Dewarswhisky #Scotch #SpiritsEducation #DutyFree #Travelretail #Globaltravelretail

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