Claire Hubble’s Post

📱Mastodon is an up-and-coming #decentralized social media platform being touted as an alternative to the post-Elon Musk X/Twitter. But how does it actually stack up against other platforms? ⚖️ We put together a comparative analysis, where we look at an overview of Mastodon and six other top global social media platforms, differences in user experience, content moderation, and privacy, and how these factors influence user engagement and content strategy.  📈 For companies and entrepreneurs, Mastodon represents an opportunity to build an organic following on a new platform that should be less susceptible to transformation based on changes in ownership. However, its decentralized “instances” mean it’s harder to reach everyone. 🔗 Read the full analysis here: https://lnkd.in/eeZUEUz9 #SocialMedia #ContentStrategy #AudienceEngagement

Hey guys, are you like me in which you have somewhat of a decent presence here on LinkedIn and you desire the same status you have but on X formerly know as Twitter. This article I want to share provides hacks on how we can better our chances to become successful on X. This is a must read for those who want to fit into mature community audiences and like minded people #socialmedia #X #businessreads #policialreads #educationreads #digitalreads #howtogrowonX #socialmediatools

Rewired: The Attention Economy In today's digital landscape, our most valuable resource is not time—it's attention. Platforms like TikTok, Instagram, and X (formerly Twitter) have engineered experiences designed to capture and hold our focus for as long as possible. The result? A generation rewired to consume content in shorter, faster bursts. Research shows that our attention span has dropped from 12 seconds in the early 2000s to just 8 seconds today, which is less than a goldfish. This shift is no accident—social media algorithms are designed to reward content that keeps us hooked, which is why viral videos are often under a minute, and why endless scrolls and auto-play features exist. For Gen Z, whose media consumption is primarily on these platforms, this rewiring is reshaping how they engage with information, entertainment, and even education. The rise of snackable content—whether it's 15-second TikTok videos or 280-character tweets—has created a culture where deep focus is rare, and instant engagement is expected. The attention economy isn't just affecting our ability to focus; it's reshaping industries and even how we measure success. For example, on YouTube, creators are judged by how long they can hold your attention, with "watch time" becoming a critical metric for content success. The question we need to ask is: what are we losing in this trade-off? As our ability to concentrate diminishes, how do we regain control of our focus and resist the pull of distraction? #Rewired #AttentionEconomy #DigitalFocus #TechAndBehavior

🚨 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞 – 𝐑𝐞𝐚𝐝 𝐨𝐧 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! 🚨 Facebook 2004 is not Facebook 2024, and LinkedIn in 2003 is a far cry from LinkedIn today. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐞𝐯𝐨𝐥𝐯𝐞, 𝐚𝐧𝐝 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐝𝐨, 𝐤𝐞𝐲 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐬𝐡𝐢𝐟𝐭: 📈 First: The number of accounts skyrockets, giving amazing potential for organic reach. 📊 Second: Content offerings multiply, creating more opportunities for ads. 💸 Third: As ads start flooding the platform (since they’re cheap), organic reach begins to decline. 🤯 Fourth: Platforms become “tried and true,” but gaining traction gets tougher as users get annoyed by ad density and start leaving the platform. We’ve seen this cycle with MySpace, Facebook, and now with Twitter/X (though Elon Musk certainly sped things up). Right now, LinkedIn and TikTok are going strong with lots of organic reach, but they, too, will follow suit. 🔮 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐰𝐨 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬? ✅ Be active on platforms that are working today, while keeping an eye on those that might work tomorrow. ⚠️ It’s risky to join newer platforms—they could end up like Vine, Google+, or Clubhouse—but if they take off like TikTok did, the rewards could be huge. 🚀 Interested in getting better at science communication on social media? Or are you working in a comms department and want to empower the researchers in your organization? Let’s connect and chat about how we can make it happen! 👥✨

You may well have noticed how similar the various social media platforms have become as time has gone by. Excluding of course Twitter which is making a lasting re-enactment of the sailing of the Titanic it would appear. This article summarizes how the similarities have come about and what they might mean for social platforms going forward. If you rely on social platforms to be seen and heard alongside other traffic generating means then you really should read what's inside this. https://lnkd.in/e2KfAecD

LinkedIn has been a MUCH better return on the social media investment for me since Elon took over. I'm not a product manager and I detest the one-upping practice. Yet, In the last 12 months: - My network has grown significantly on LinkedIn while it has shrunk on X. In fact, during this period, I had audience growth for (almost*) every social network I use, from YouTube to Reddit, except for X. - My posts are demonstrably capped in terms of reachable audience on X, while they have reached wider and wider audiences on LinkedIn. - I have been inundated by spam bots on X (it never happened before he took over), while the spam invitations on LinkedIn have (slightly) decreased. - On X, my posts with external links or mentions of competing platforms are severely penalized, while on LinkedIn I have not seen this effect at all. I used these social networks for well over a decade and, as things stand today, I couldn't recommend a time and resources investment in X to anybody. THAT SAID, X is still the place where I go to get deep knowledge from the top experts in the world in their field (neuroscience, philosophy, software engineering, digital arts, filmmaking, etc.). On X, they share widely and generously, and the algorithm doesn't penalize that kind of content. If those experts migrate elsewhere, I wouldn't use there anymore. *Threads is useless. Bluesky is still barely a thing, but I truly hope it will take off. #socialmedia #roi #linkedin #x #twitter #youtube #reddit #threads #bluesky

Hey there! Welcome back to your weekly social media news roundup. Here’s what’s buzzing in the world of social media: 🆓 X's Free Trial for Premium Features: X, formerly known as Twitter, is testing a free trial for its X Premium service. This allows potential subscribers to try out features like the Grok AI chatbot before committing to a subscription. While some see this as a smart move to attract more users, others argue it undermines the purpose of a paid subscription. 📉 Stagnant User Growth on X: X has seen minimal user growth since Elon Musk acquired the company. A report from the Financial Times shows X has around 251 million daily active users as of Q2 2024, a mere 1.6% increase from the previous year. This is a stark contrast to the double-digit growth Twitter enjoyed before Musk's takeover. ⚖️ EU Warns X Over Verification System: The European Union has flagged X's blue checkmark verification system as deceptive, violating the Digital Services Act (DSA). The EU's investigation also found X lacking in advertising transparency and public data sharing with researchers. 📱 Instagram's Focus on Short Form Video: Instagram will not prioritize longform video content, as it could undermine the platform's core mission of connecting people with friends. Adam Mosseri, Instagram's chief, emphasized that short form videos are more effective in interactions and sharing among users. 📉 TikTok Advertisers Considering Alternatives: With the U.S. TikTok sell-off bill looming, set to potentially ban the app by January next year, advertisers are already exploring other options. Recent insights show a decline in TikTok ad spend in April and May, with major advertisers significantly reducing their focus on the platform. Follow for more updates on the ever-evolving world of social media!

Today is another big launch day at Buffer: we now fully support content creation, management, and scheduling for Bluesky 🦋 Social media is on the cusp of an evolution; where the future will be open and decentralized. These two values are core to what we do at Buffer and we're excited to help propel us towards that future of social. Check out the new integration here: https://buffer.com/bluesky #bluesky #socialmedia #twitter #socialmediamarketing

Death of followers; Rise of the direct model. In an interesting throwback to lengthy discussions around rented land VS owned land, the recent social media turmoil (algorithm but also Twitter saga or the latest TikTok forced sale requested in the USA) is sending creators and businesses back to the founding principles of audience/community management: Own your audience. "The colossal shift in social media algorithms could lead to the death of the follower for creators" (and businesses, too), says Jack Conte, CEO and founder of Patreon, in his keynote, Death of the Follower and the Future of Creativity on the Web, at SXSW ’24. The next decade is about direct-to-fan content businesses. “We’ll still need social platforms … for discovery, for reach … but those companies will be one component of the many tools that we have as creative people to help us run our communities,” Jack says. Welcome back to the future ;) #SocialMedia #SocialMediaMarketing #ContentCreators #CreatorEconomy #CommunityManagement #BusinessDevelopment #AudienceEngagement #CommunityEngagement #CommunicationChannels #BackToBasics #SocialChannels #Storytelling Resumption - Sales, Marketing, and Operations Consulting

Once upon a time, my daily average social media consumption used to be around 90+ minutes combined (Insta, YouTube, Reddit, and Twitter). That’s almost 45 hours a month! With terabytes of data and millions of posts created and shared on social media each day, consuming content wisely has become increasingly difficult. If you’re looking to consume content more wisely, I’ve written a post where I explain how I used techniques to bring my daily social media consumption down to 40 minutes. Link is in the comments!