Julius Wesche (PhD) 🌏’s Post

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Scientist & Podcast Host at NTNU 👨🔬 | Also: Helping scientists amplify their research (with social media) for greater impact | Social Media Workshops for Scientists |

🚨 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞 – 𝐑𝐞𝐚𝐝 𝐨𝐧 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! 🚨 Facebook 2004 is not Facebook 2024, and LinkedIn in 2003 is a far cry from LinkedIn today. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐞𝐯𝐨𝐥𝐯𝐞, 𝐚𝐧𝐝 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐝𝐨, 𝐤𝐞𝐲 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐬𝐡𝐢𝐟𝐭: 📈 First: The number of accounts skyrockets, giving amazing potential for organic reach. 📊 Second: Content offerings multiply, creating more opportunities for ads. 💸 Third: As ads start flooding the platform (since they’re cheap), organic reach begins to decline. 🤯 Fourth: Platforms become “tried and true,” but gaining traction gets tougher as users get annoyed by ad density and start leaving the platform. We’ve seen this cycle with MySpace, Facebook, and now with Twitter/X (though Elon Musk certainly sped things up). Right now, LinkedIn and TikTok are going strong with lots of organic reach, but they, too, will follow suit. 🔮 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐰𝐨 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬? ✅ Be active on platforms that are working today, while keeping an eye on those that might work tomorrow. ⚠️ It’s risky to join newer platforms—they could end up like Vine, Google+, or Clubhouse—but if they take off like TikTok did, the rewards could be huge. 🚀 Interested in getting better at science communication on social media? Or are you working in a comms department and want to empower the researchers in your organization? Let’s connect and chat about how we can make it happen! 👥✨

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Gabriele Strobel

Senior Manager Research Communications I

2mo

I find it really exciting to observe how science/research uses social media. But the be-all and end-all will always be: Which medium do I use to reach my target group and how creatively do I design my messages to captivate my target group. Storytelling is the magic word for me here. Glossy marketing ads are boring.

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