🚨 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞 – 𝐑𝐞𝐚𝐝 𝐨𝐧 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! 🚨 Facebook 2004 is not Facebook 2024, and LinkedIn in 2003 is a far cry from LinkedIn today. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐞𝐯𝐨𝐥𝐯𝐞, 𝐚𝐧𝐝 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐝𝐨, 𝐤𝐞𝐲 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐬𝐡𝐢𝐟𝐭: 📈 First: The number of accounts skyrockets, giving amazing potential for organic reach. 📊 Second: Content offerings multiply, creating more opportunities for ads. 💸 Third: As ads start flooding the platform (since they’re cheap), organic reach begins to decline. 🤯 Fourth: Platforms become “tried and true,” but gaining traction gets tougher as users get annoyed by ad density and start leaving the platform. We’ve seen this cycle with MySpace, Facebook, and now with Twitter/X (though Elon Musk certainly sped things up). Right now, LinkedIn and TikTok are going strong with lots of organic reach, but they, too, will follow suit. 🔮 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐰𝐨 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬? ✅ Be active on platforms that are working today, while keeping an eye on those that might work tomorrow. ⚠️ It’s risky to join newer platforms—they could end up like Vine, Google+, or Clubhouse—but if they take off like TikTok did, the rewards could be huge. 🚀 Interested in getting better at science communication on social media? Or are you working in a comms department and want to empower the researchers in your organization? Let’s connect and chat about how we can make it happen! 👥✨
Julius Wesche (PhD) 🌏’s Post
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The One Tool That Saved Me From Drowning On Instagram… MANYCHAT⭕️ Why I Wish I Started Using ManyChat Sooner👏 Imagine this💡 You're excited to grow your Instagram, but every day feels like a battle. You're buried in DMs, struggling to keep up, and starting to feel like you’re losing control. That was me—until I discovered ManyChat. The Game-Changer🏁 I was hesitant at first. Automating responses felt impersonal, but I quickly learned that ManyChat isn’t just about automation; it’s about efficiency. It allowed me to connect with my followers faster and more effectively. Instead of spending hours responding to the same questions, I could focus on what really mattered—creating content that resonated. What Happened Next? My engagement skyrocketed. Followers appreciated the quick responses, and I had more time to craft valuable posts. The best part? My follower count started growing faster than ever before. Final Thoughts 🤔 If I could go back, I’d start using ManyChat from day one. It’s more than a tool; it’s a game-changer. So, if you’re feeling overwhelmed by Instagram, give ManyChat a try. It might just be the solution you didn’t know you needed.
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Today, I crossed 60,000 followers. (Let's talk about how I did that.) Not on Twitter, Instagram, or LinkedIn. No, I did it on ... Medium. Where it's *incredibly* hard to do. 🔹 More people have summited Everest. 🔹 More people have made an NBA All-Star Team. 🔹 More people have served three terms in the US Senate. _____________________ So, what's the secret to my success? I'll give you three: // 1. GET REALLY GOOD What's the ol' saying? Fail in private, win in public? By the time I *started* on Medium, between blogging and copywriting, I'd been writing every day for seven years. I didn't have an audience then, and I wouldn't have one for another three years. That means I spent a decade writing for nobody. But what that means was I was already excellent at my craft when people started reading me. I had my voice fully realized. I got my reps in. I could already "be so good they can't ignore you". Now, you might be thinking, "sounds like a waste of time". Yeah, sure ... unless you really like writing. // 2. KNOW THYSELF While y'all were pivoting to video and polishing your aesthetic, I was wrangling words in the trenches. Why? Because that's what I'm best at. And what I like. Look, my station director at C7 News at Syracuse University once told me I had "a face for radio and a voice for print". (Joke's on him, I've been a stock model AND a singer-songwriter.) So I knew where my bread would be buttered. Medium was the right vehicle for my storytelling style. Longform riffing about anything and everything. 🔹 I'm not quippy like the tweet-gods. 🔹 I'm not vapid like your IG crush. 🔹 I'm not learning TikTok dances. I just wanna rip through 3,000 words on emerging tech's penchant for accelerating negative polarity of the electorate and cuss a lil bit. I don't chase trends. I don't believe in niching down. I compete on quality and my swagger is my differentiator. // 3. KEEP SWINGING I've written over 400 pieces on Medium. Half my readers come from just 9 essays. You're not going to go uber-viral all the time. But you gotta keep stepping up the plate. I had my best month on the platform *last month*. The last time I even got *close* to those numbers was 2019. My favorite thing to do is stare at a blank screen and get down to business. And as long as you've got something to say, go ahead and keep saying it. They won't always listen to you, but when they do, at least they'll hear you. __________________ If you've got questions about writing, Medium, personal brand-building, or my life and career ... Fire away in the comments. Let's have some fun. . . . #writing #careers #milestone #lifeupdate #rise2024 #creativeeconomy
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Am I delulu? Or are the platforms and algorithms constantly changing? Sure, Instagram may be the most stable as far as updates go, but doesn't it feel like just as you achieve some sort of insight into gaining traction, you have to suddenly un-learn everything you thought you knew overnight? If not toss out all the advice from seasoned professionals altogether, because it's simply redundant, if not downright detrimental, to solid organic growth? Which is why I'm dedicating the next 12 weeks to refreshing my Content Starter Kit for Experienced Professionals, all with the aim of preparing a mini-3-day Facebook course to share everything I learn with you so you, too, can stay relevant. But I need your help: Can you help me narrow it down to something that actually benefits you business owners in real time? To get you results this summer? So if you don't mind me asking... What platform would you most like to learn how to leverage? That is, put in the least amount of work for the most return? Whether it's Google, Facebook/Instagram (because although both are owned by META, the algos *are* independent of each other, and the exact same reel will perform very differently, if not properly optimized), Snapchat, TikTok, , LinkedIn, Pinterest... what do you most want to learn about? That way I can drill down to the most efficient and best practices for where you personally are right now in your business. I started this post off as a social media sales funnel question just for my private Facebook group, but on second thought I realized I could open it up to anyone who wants to grow online - whether you already have a personal brand or not - to participate. So feel free to comment with anything business or personal related, anything at all that you feel is getting in the way of your success, because at the end of the day it might just be related. #salesfunnelexpert #instagramadvertising #facebookadsonreels #facebookadsforbusinesses #SnapchatAds #linkedinmarketing #linkedinadvertising #googleadvertising #XTwitter #pinterestAd #tiktokadvertising #TikTokmarketing #b2bmarketing
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You don’t need to post on every platform, you’ll become a jack of all trades, master of none It’s easy to see Alex Hormozi and Gary Vee and think you need to post gigabytes of content, to every platform under the sun But they’ve got a mega a team who are able produce content at that scale For most companies, this isn’t sustainable financially or justifiable The better approach is to focus on the platforms that align with your goals as a business For example with 7PG, our main platforms are Instagram and TikTok and LinkedIn (indirectly through me, the owner) We’ve realised these 3 platforms matter the most to us, for customer reach, customer acquisition and brand awareness Sure we could start posting on X/Twitter but X is a text first platform and we’re a visual first company If you wanna know how we leverage Instagram video, to attract 50,000+ new accounts in under 2 weeks Check out my last post or send me a dm
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Are you being shadowbanned on social media? 🤔 It's a frustrating experience many content creators face. You put in the work, create great content, but suddenly your reach plummets. What's going on? I recently dove deep into the world of shadowbanning across various social platforms. Here's what I discovered: 1. Shadowbanning is real, but platforms rarely admit to it. 2. It can happen on Twitter, Instagram, TikTok, Facebook, Reddit, and even LinkedIn. 3. Each platform has its own triggers and methods of reducing content visibility. The good news? There are ways to detect and avoid shadowbans: • Regularly check your analytics for sudden drops in engagement. • Use incognito mode to search for your content. • Follow platform guidelines strictly. • Avoid spammy behavior or controversial content. • Engage authentically with your community. Have you ever suspected you were shadowbanned? How did you handle it? Share your experiences below! Let's help each other navigate this tricky aspect of social media marketing. #SocialMediaMarketing #Shadowban #ContentCreation #DigitalStrategy What's your take on shadowbanning? Is it a necessary evil for content moderation, or an unfair practice? Let's discuss!
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🚀 Maximizing Your Growth on X: Insights from Analyzing 9,700 Accounts 📈 Ever wondered how often you should post on X for optimal growth? Based on our analysis of 9,700 accounts, here's what we found: Videos: 2 to 3 times a week (X is really pushing videos lately—remember what Elon said about it being a video-first platform?) Images: 3 to 8 times a week (charts, memes, anything visual catches eyes!) Polls: Once a week (engage your audience and gather insights) Lives: 4 to 5 times a month (connect with your audience in real-time) Text-based posts: 3 to 4 times a day (keep the conversation going) Reposts: 1 to 2 times a day (add your thoughts for added engagement) Comments: 9 to 20 times a day (engage with your community actively) DMs: Respond to everyone—kindness goes a long way! (though DMs aren't as common as on other platforms like Instagram) What's your strategy on X? Share your thoughts below! 🚀💬 Whatsapp Me:: https://wa.link/888wg9 #googleads #searchads #metaadsexpert #seomanager
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Organic Growth on Facebook: A 2-Month Journey Excited to share some positive results from growing my Facebook page organically! Two months ago, I started with just 900 followers and virtually no engagement. Today, it's a different story! Here's a glimpse of the progress: * Followers: Up from 900 to over 5,344 (a 313% increase!) * Reach: Increased by 4.5 million (a whopping 2,000% jump!) * Engagement: Skyrocketed by 338.8k (an impressive 802% increase!) This achievement is a testament to the power of creating high-quality content that resonates with your audience. It's been a journey of experimentation, learning what clicks, and building a community around valuable information. What's next? I'm eager to keep growing this platform and connect with even more people. If you're interested in organic Facebook growth strategies, feel free to leave a comment below and let's chat! #facebookmarketing #organicgrowth #contentmarketing #communitybuilding
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2moI find it really exciting to observe how science/research uses social media. But the be-all and end-all will always be: Which medium do I use to reach my target group and how creatively do I design my messages to captivate my target group. Storytelling is the magic word for me here. Glossy marketing ads are boring.