Ciara Bourke’s Post

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Head of Marketing, A&L Goodbody

Don't look back in anger - they made us pay! But what are the legalities around dynamic pricing? An insightful article from our legal experts explaining the parameters and consequences of dynamic pricing - the phrase on everyone's mind this last week. #DynamicPricing

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Dynamic pricing has become a hot topic this week – but what does it really mean and is it permitted under Irish consumer law? In this article Katie O'Connor, Mairead O'Brien and Denise Daly Byrne consider the legal boundaries that apply to dynamic pricing. Including whether there are any real benefits to consumers in this pricing practice and the consequences for traders who cross the line in their pricing practices. Read more: https://lnkd.in/ek9WGYGH #DynamicPricing #ConsumerLaw #Investigations

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Mark Egan

Director INEC Arena Gleneagle Group

2mo

A lot more industries then entertainment use it, airlines for example !

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