Chris Sheldon’s Post

a smart home and digitial ad targeting play. right in your alley

This isn't about selling TV's. It's about Walmart's investment into retail media and competing with Amazon's Amazon Prime TV. This gives Walmart another (profitable) media channel they can offer their advertisers/CPGs.

Walmart is buying VIZIO for $2.3 Billion. Here is what's really going on with the big move. This isn't just about selling TVs; it's Walmart making a strategic leap into blending shopping with entertainment. With this deal, Walmart aims to change how we watch TV and ads, stepping up its game to compete with giants like Amazon. Owning VIZIO means Walmart can now offer more personalized ads and content right on your TV, making your viewing experience better. But, with Amazon already a big player in this space, Walmart has some catching up to do. Discover the game plan Walmart is betting on to change the way we watch TV and shop. Read the full story from the link in the comments.✌️ #TVAdvertising #RetailMedia #SmartTV #GrowthMarketing

It continues to perplex me how the much of press around the Walmart / VIZIO deal is focused on Vizio’s size and place in the deal. Vizio sales are a rounding error on the beast of Bentonville’s books (less than 1%), shouldn’t there be more focus on the bigger fish? Just my HO, with 20 years of conference rooms behind it, many many off sites, quarterly business reviews, etc etc behind it #streamingwars #retailmedia #mergersandacquisition The Wall Street Journal https://lnkd.in/g3a5uyQp

Walmart's move to acquire Vizio is a calculated chess move in the retail media arena, merging data, inventory, and attribution to create a marketer's dream. With eyes on shoppable TV and attribution, Walmart aims to challenge Amazon's dominance in both retail and advertising. While advertising currently accounts for less than 2% of Walmart's revenue, this acquisition signals a shift towards a more aggressive advertising strategy.

Walmart has confirmed the acquisition of Vizio Holding Corp. for $2.3 billion, marking a strategic move to enhance its presence in the entertainment and media sectors. The purchase, at $11.50 per share, aims to leverage Vizio’s SmartCast Operating System to offer innovative TV and in-home entertainment experiences. Seth Dallaire, EVP of Walmart U.S., expressed enthusiasm for Vizio’s customer-centric approach and profitable advertising potential, highlighting synergies with Walmart Connect’s retail media business. Vizio’s CEO, William Wang, sees the acquisition as a pivotal moment, aligning with Vizio’s mission while unlocking value for shareholders. Analysts anticipate the deal strengthening Walmart’s competitive edge, particularly in the consumer electronics market, and enhancing its supply chain and direct-to-consumer capabilities. With Walmart Connect’s growth and expansive customer reach, the acquisition signals Walmart’s commitment to redefining the retail-entertainment intersection and solidifying its position as a retail industry leader. To learn more about the disruptions in the grocery industry, subscribe to our newsletter at: https://lnkd.in/dCeFB-8y

📺 Why I think Walmart is stepping into the future in Offline & #CTV / #OTT Data in VIZIO buyout…💰🤔 🎉Ars Technica article this week in the retail-tech space absolutely caught my eye! Why…for several reasons but let me tell you a story. 📚 🏬 When I first saw Walmart’s acquisition of Vizio I knew this isn’t just a business revenue or growth move; it’s a bold step into the future of #Data. Not just the latest in data but a future that’s sure to come where personalized shopping and advertising. I have a name for this called the “Phygital” landscape. (Ya, I know not a great name) I’ll keep working on it. - But the idea remains the same, our Physical shopping behaviors and Online data and identify are one in the same and the journey isn’t one or the other - it’s both. 💻🙋♀️🙋♂️ 🤔Imagine walking through Walmart, picking up your favorite snacks and gadgets, and then seeing ads for those very products or similar ones on your TV at home. That’s where we’re headed. By integrating Vizio’s smart TV tech with Walmart’s rich in-store shopper data, we’re looking at a future where your shopping experience is seamlessly connected, from store to screen.📺🏬 🙌This isn’t just about smarter ads; it’s about creating a shopping experience that’s tailored to each of us, making our lives easier and maybe even a bit more exciting. It’s a testament to how data and technology can work together to understand our needs better.🎂🧘🌐 I’m all for innovation that brings us closer to what we love while respecting our choices and privacy. What do you think?❓ However for me; this will need to be done in a privacy consented way, and there’s a way to do it, and the future is here…🌐 Are we ready for this next level of personalized shopping with the “Phygital” data advertising motion? 🤔 #Innovation #RetailTech #Personalization #SmartShopping #WalmartVizio #firstpartydata #dataprivacy Share: Rowena Lam Mindy Buckalew Jesse McCambridge Steve Pruett Brian Pasch, MA Josh Axler, CFA Bob Lanham Gary Walter Joseph Reid Brice Englert Ross Adams Ashley Reckmeyer Phil Sura Allison Schiff Tammy Henault Andrea Zapata Derrick Horner Shari Levitin Neil Sweeney Eli Heath Manoj Ramnani Andrew Gonzales Mark Ailsworth Cedric Peillet https://lnkd.in/eMH533hU

Why Walmart is buying VIZIO? This Deal Isn’t about TV📺: It’s about Data📊 #Walmart doesn’t want to just sell groceries and household items. It wants to be a media and #advertising giant like Amazon. Apart from selling #ads at physical stores and its website. By acquiring #Vizio, Walmart can now sell ads through #streaming services on #television. #tvadvertising #adtech #adtechnology #advertise #advertisement #connectedtv #ctv #admeasurement #kinetiq

🚀 Building the Future of TV Ecosystems is all about creating media environments that connect content, consumers, and brands. However, not many truly understand the value creation at every step of the process. The real Golden Grail lies in adding value for consumers, brands, and TV broadcasters. 💡 The next big thing? It’s all about collecting and transforming information into actionable data—starting from TV viewer to user, user to buyer, and back to buyer to viewer. 🎯 Insbuy App is completely changing the advertising paradigm—from push to pull, from imposing to inspiring, and from linear to on-demand. 📊 Did you know? A whopping 88% of TV viewers use a second screen while watching TV, and 71% search for information related to the content they're watching. On top of that, 35% of TV viewers have made purchases based on TV shows or commercials. #MediaEcosystem #FutureOfTV #SecondScreen #DigitalInnovation #ValueCreation

📊 1 WEEK 1 DEAL - WALMART ACQUIRES VIZIO   Walmart's recent $2.3B acquisition of Vizio is a game-changer!   This strategic move is all about advertising! By merging with Vizio, Walmart aims to redefine retail and entertainment intersections.   #1Week1Deal #InvestmentBanking #OneWeekOneDeal #MergersAndAcquisitions