Chris Edmonds’ Post

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COO & Partner at N2 Communications | Reporter & Editor | Team Builder | Project Manager

Great #AI insights from Das & N2 Communications’ AI team on why human creatives are essential “to turn technological capabilities into real-world value.”

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The best AI needs the best human writers.

Content isn’t just a deliverable that you publish. It’s the way an organization thinks. I love how Y Combinator founder Paul Graham puts it: “A company asked why it was so hard to hire a good writer. I told them it was because good writing is an illusion: what people call good writing is actually good thinking, and of course good thinkers are rare.” Words are not just data, they carry layers of meaning that depend on audience and context to come through. This is as much art as it is science. That art is what any good writer or editor has developed as a sixth sense, based on a lifetime of using words to convey meaning. AI can and does augment this in awesome ways, but it can’t replace it because as any recovering English major knows words are signifiers that represent something in our actual world. There is always a gap between the word and the thing itself (something known in semiotics as the signified and the signifier). AI can create a model of our world with language, but there will be a gap between that model and the actual world. Even if AI is part of creating content, you need humans to give context and tell the AI what voice to mimic, who the audience is, what is and isn’t an authoritative source, whether the speech should be funny or serious or both, and so on. And we are convinced LLMs will need regular infusions of human thought and writing to avoid AI becoming a copy of a copy of a copy where the gap between signifier and signified grows larger. More on why we're betting on writers in the Age of AI: https://lnkd.in/gN2uBJAk

Writers in the Loop — N2 Communications

Writers in the Loop — N2 Communications

https://n2comms.com

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