Opinion: Maximising Engagement for New Banknote Series
Launching a new banknote series involves a lot more than just unveiling designs – it's about capturing the public's attention and ensuring understanding of key features. Holding people's interest is a challenge, but strategic timing makes all the difference.
ATMs offer a prime opportunity for engagement. Imagine showcasing the new series nationally, then reminding a member of the public at the ATM individually and then they are holding the physical notes moments later. It's a wonderful transition from virtual to tangible, generating curiosity and a connection.
This approach, as part of a wraparound public education campaign, could transform transactions into meaningful and informative interactions, making each encounter an opportunity to educate and engage. It reminds people not only what has been done, but why they should care about their cash.
#banknotes #cash #maximumengagement #cashmarketing #atmmarketing #publiceducation
In another collaboration with {Capture}, Bettys & Taylors of Harrogate are live across our Tesco cash machines with a fab campaign reinforcing the group effort required to make great coffee and just how much attention, care and love goes into it too. It really is a family affair and the proof is in the tasting! #taylorsofharrogate #capture #tesco #hotbevs #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #dooh
President at Chex Finer Foods
1wThanks to the Chex Finer Foods team for being there to celebrate these two exciting openings with The Fresh Market