Chethan Shenoy’s Post

🚀 Sell the Emotion, Not Just the Product 🚀 In a world with endless choices and similar products, the secret sauce to memorable branding isn’t just about having the best features or the most innovative design. It’s about the emotion, the story, and the connection your brand builds with its audience. TESLA doesn’t just sell cars; it sells the future—a vision of sustainable, innovation that excites and inspires. It’s the thrill of innovation and the promise of a better planet. COCA-COLA offers more than just a beverage; it offers happiness, togetherness, and nostalgia. It’s the warmth of sharing a coke or the feeling of refreshment that connects us all. RED BULL goes beyond an energy drink; it sells exhilaration, adventure, and the extreme. It’s the adrenaline rush, the push beyond limits, and the heart-pumping moments that define life’s most exciting experiences. LEGO isn’t just about plastic bricks; it’s about imagination, creativity, and the joy of building dreams. It’s the sense of accomplishment and the endless possibilities that come from a simple block. These brands teach us that regardless of your marketing budget, any company can evoke powerful emotions and create lasting connections. In today’s digital era, where social media is your play, people crave stories, authenticity, and emotions more than ever. 🌟 I’d love to hear about the emotion that your company sells. What story are you telling your customers? Share your thoughts and let’s inspire each other to build brands that resonate not just on the surface, but deep in the hearts of our audience. #mojomakerscoaching #Branding #EmotionalMarketing #Storytelling #Innovation #Community

The Power of Emotion in Branding Why Emotion Trumps Features in Branding Have you ever felt a powerful connection to a brand? I watched a Nike ad—no flashy products, just raw emotion. It reminded me of a project where we focused on what our product truly meant to users. That campaign outperformed others by connecting on a human level. Emotional branding resonates long after the sale. Instead, think about how to: — Don’t just sell a product; — sell a feeling, — a moment, — an experience. What brand has made an emotional impact on you lately? How did it make you feel? What elements do you think contributed to that emotional connection? #EmotionalBranding #BrandStrategy #Marketing #Storytelling

𝗛𝗼𝘄 𝗱𝗼 "𝗯𝗿𝗮𝗻𝗱𝘀" 𝗻𝗮𝗺𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀? Here is 𝟭 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 to do so... The critical step in naming, in fact, is not related to the name, rather it is the realization of brand's unique value proposition or what sets a brand apart to the core target audience. So, before the name, a brand needs to figure out its unique selling proposition. For Example, the LEGO Group: The name combines 𝗗𝗮𝗻𝗶𝘀𝗵 𝘄𝗼𝗿𝗱𝘀 "𝗟𝗲𝗴" 𝗮𝗻𝗱 "𝗚𝗼𝗱𝘁" which means "𝗽𝗹𝗮𝘆 𝘄𝗲𝗹𝗹", reflecting the brand's focus on imaginative play. Amazon: The name references "𝗮 𝘃𝗮𝘀𝘁 𝗿𝗮𝗶𝗻𝗳𝗼𝗿𝗲𝘀𝘁", suggesting the "𝘃𝗮𝘀𝘁 𝘃𝗮𝗿𝗶𝗲𝘁𝘆 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀" available on the platform. (Fun part: Go to 𝗥𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀.𝗰𝗼𝗺 and see what happens) Apraava Energy: This coined word combines Sanskrit elements representing the 𝗳𝗼𝘂𝗿 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 (𝗔𝗴𝗻𝗶, 𝗣𝗿𝗶𝘁𝗵𝘃𝗶, 𝗔𝗺𝗯𝘂 𝗮𝗻𝗱 𝗩𝗮𝘆𝘂), hinting at a transition to cleaner energy. Delta Airlines SkyMiles: This compound word highlights the benefits of flying with Delta Air Lines, specifically the 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 that "𝘂𝗻𝗹𝗼𝗰𝗸𝘀 𝗮 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲𝘀 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗺𝗶𝗹𝗲𝘀 𝗳𝗹𝗼𝘄𝗻". Do share any interesting brand names you have come across? 𝗣.𝗦. Attaching a positioning template for articulating the value proposition of a brand.

Innovation isn't just about the product—it's about how you tell the story. In 2014, Sony redefined creativity with a bold marketing move. To promote their waterproof Walkman, they didn't just state the product's feature—they demonstrated it in a way nobody could ignore. Instead of a traditional box, Sony packaged their Walkman inside a water bottle. These bottles, with the device immersed, were placed in vending machines at gyms and pools, catching customers by surprise. What happened next? Customers were stunned. Seeing the Walkman surviving—and thriving—inside water made the product's waterproof capability undeniable. The marketing wasn't just effective; it was experiential. What can we learn from Sony's genius move? Show, Don’t Tell. Highlight your product's unique features in action. A real-world demonstration speaks louder than any tagline. Sony placed these bottles where their audience—fitness enthusiasts and swimmers—would naturally see them. Go where your customers are! Break the Norm. Packaging a gadget inside a water bottle is unconventional and eye-catching. Don't be afraid to push creative boundaries to make your product stand out. Create Experiences, Not Ads. Sony didn’t just market a product—they created a moment people would remember and talk about. Sony's campaign teaches us that bold ideas and clever storytelling can transform even the simplest product feature into an unforgettable experience. What’s your favorite example of a brand taking risks and breaking the mold? Let’s discuss in the comments! 👇 #SonyWalkman #CreativeMarketing #MarketingLessons #ProductMarketing #BrandStorytelling #Innovation #MarketingStrategy #ExperientialMarketing #CustomerEngagement #WaterproofTech #BoldIdeas #MarketingInspiration #BusinessTips

Here’s a simple trick to make your brand, or your client’s brand, stand out against the competition. 🚀 👇 In today’s noisy world, making a lasting brand impression is harder than ever. Think about Nike, Airbnb, Disney—they’re more than just brands. They’re icons. Why? 🤔 It all boils down to one thing: Clear values. 💡 Remember, Apple wasn’t always at the top. Hard to believe, right? 🤯 Steve Jobs believed in core values that were unconventional and bold, which propelled Apple forward and transformed the game. 🚀 As marketers, what's our takeaway? 📝 It's not just about product specifications. The real magic lies in your brand's story and its values. These are the things that truly connect with people. ❣ ✅ Invest in your brand. ✅ Care for it passionately. ✅ Celebrate your core values consistently. In today’s direct marketing landscape, these elements are what will keep people coming back. 🧲 Offer something unique that sticks in people's minds. That special x-factor can be the difference between blending in and standing out. 🌟 Let's make brands unforgettable! Comment your thoughts below 👇 #Branding #Marketing #Storytelling #CoreValues #BrandStrategy

In today’s crowded market, only emotionally-driven brands stand out and build lasting connections. What is Emotional Branding? Emotional branding creates deep connections with customers by appealing to their emotions, values, and aspirations, making your brand more than just a product—it's an experience. Why Emotional Branding Matters 1. Builds Trust and Loyalty Emotional branding creates a strong bond with customers, making them feel valued and understood. This leads to loyalty and advocacy, as customers spread the word and defend the brand. 2. Differentiates You in a Crowded Market Emotions set brands apart in competitive markets. While products and prices can be copied, how a brand makes people feel is unique, like Tesla’s focus on innovation and sustainability. 3. Increases Customer Lifetime Value Emotionally connected customers are less likely to switch, even with better offers. They’re also willing to pay more and stay loyal, boosting long-term value. Build a brand that resonates start connecting with your audience on a deeper level today! #EmotionalBranding #BuildConnections

Have you ever stopped to think about why you buy certain things? It's not always just about the features or functionality, is it? Here's the truth bomb: 𝗚𝗿𝗲𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗽𝘀 𝗶𝗻𝘁𝗼 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹𝘀 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 Let's unpack this with some iconic brands: 𝗥𝗼𝗹𝗲𝘅: Imagine yourself wearing a Rolex - how does it make you feel? Power? Confidence? Exactly. 𝗧𝗲𝘀𝗹𝗮: Driving a Tesla says, "I care about the future" and "I'm an early adopter." That's a feeling you can't get from a gasoline engine. 𝗛𝗮𝗿𝗹𝗲𝘆-𝗗𝗮𝘃𝗶𝗱𝘀𝗼𝗻: Owning a Harley is about feeling the wind in your hair and the open road. It's about adventure and individuality. ✊ ️ 𝗗𝗶𝘀𝗻𝗲𝘆: A trip to Disney is about feeling like a kid again and creating moments that last a lifetime. ✨ The takeaway? 𝗣𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘆 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. If your marketing can tap into those emotions and connect with your audience on a deeper level, you'll be well on your way to building a loyal following and a thriving brand. So, what other brands do you think sell feelings not products? The best example gets pinned in the comments below ⤵️⭐ let's go... #marketing #branding #emotions #socialselling

How do I measure my Brand? "Branding is an association (1) where people get Aspirational outcome from my product (2)" Example : Coke Makes me feel "Yum" so whenever i need that feel "yum" my mind subconsciously searches Coke. so outcome + perceived value should be some. It's not build by the people's mind ❌ But by the company ✔️ Reach - More vs Few Direction - Towards vs Away Influence - Good vs Bad #branding #socialmediamarketing

Brands that understand the power of presence aren't just disrupting the digital status quo; they are creating real moments of impact - experiences that people actually remember and want to share with others. These in-person interactions spark expanded creativity and offer a sense of freedom from our digitally distracted lives. How does being present make you feel? #brandexperience #marketing #brand #experiential #experiencedesign #artinstallation