snarky strategist + consultant with high standards ⋮ Bespoke Strategies for Growth-Driven Businesses
Am I on Punk'd? Black Friday was once iconic—a moment of urgency and exclusivity, a single day to act or miss out. Cyber Monday evolved as a strategic response to a world still adapting to online shopping. Now? They're irrelevant. Technology evolved, but retail and marketers didn’t. 📧 327 Black Friday emails since January 1 1/08/24 👾 Cyber Monday: 30% off online + 20% off in-store 👾 4/25/24 Save at The Home Depot’s Spring Black Friday Event Someone explain the strategy behind blending into the noise—using the same generic subject lines as everyone else, with nothing that differentiates your brand, sale, or offer. It's still not Black Friday or Cyber Monday and you're allowed to have sales whenever you want (don't get me started on discounting), and name them accordingly.
