Question for: previous Marketo die-hards now using Hubspot (and liking it) What do you like about Hubspot and what changed your perception? I still hear the old perception that Hubspot is the SMB tool you grow out of. Personally, I believe the old persecption is incorrect (this coming from someone who was a Marketo diehard myself). These days, at CS2, a good chunk of our clients (who are complex, scale-up B2B tech companies) are on Hubspot and have no need to move off it. Our POV is that Hubspot has been killing it when it comes to product development and they are neck and neck with Marketo. So, I am curious about what convinced others that Hubspot has caught up. #marketo #hubspot #gtmoperations #marketingoperations #revenueoperations
I was die hard Marketo fan and I just got HubSpot certified and actually really enjoying it. For me somes areas where I am preferring HubSpot: - Some parts SFDC integration (field mapping, error logs) - Troubleshooting tools - very clear to see why people did/didn't qualify for workflows, branches within workflows. - Overall UI/navigation Some areas where Marketo > HubSpot - Engagement programs - Executable campaigns - Full Control over the SFDC sync (you can prevent someone from syncing to SFDC without having to use a custom sync)
You pretty much nail it. Also the fact that HubSpot is all in one with multiple tools that imo go deeper than Marketo. For me, Marketos biggest strength was how agile its program types were and for its smart campaigns. Its integration with SFDC is near unparalleled especially with regard to campaign objects and campaign members, but they didn’t keep the same pace of development that HubSpot has been tackling. Ease of use and accessibility also way in HS’ favor. Charlie Saunders
Does Hubspot have partitions / workspaces, allow for connecting multiple webinar accounts, and equal SFDC sync capabilities to Marketo? (I do not know the answer.) Those were things big cos cared about and that helped keep them on Marketo.
I'm getting some 🍿 to see the responses. I'm agnostic. That said, when I told someone not too long ago that my perception of Hubspot is that it is for SMB (and really S) businesses, that person pointed out that Hubspot itself is a large organization that uses the platform.
I still love Marketo and there are things I miss about it (particularly smartlist functionality and the unmatched SFDC integration) but the UI and out of the box features for Hubspot are unmatched.
I bleed purple but am very curious to start sniffing out the orange. I’ve heard and seen many HS demos recently and want to get my hands in there to see how we can simplify some complex builds in Marketo.
Workflows are so much more visually appealing than smart campaigns. I think they look much more intuitive which goes a long way in being able to explain them to your org.
Where I still like Marketo better : Lists and Filter logic - I hate having to clone criteria to get the right logic. In Marketo I can say (A AND (B OR C OR D)). In Hubspot you have to do (A AND B) OR (A AND C) OR (A AND D). List membership updates in Marketo seemed snappier too, it seems like it takes forever for the active lists to update w/ the right contacts. Better overall integration with Salesforce and especially Salesforce Campaigns and Campaign member statuses. Scoring - I just kinda prefer Marketo’s version of incremental scoring to Hubspot’s. Data Ops (w/ caveat that I don’t have Ops Hub) - oh you want different values for Original and Latest source than the Hubspot defaults? You’re gonna have to figure that out… Overall Bones - Marketo is a steeper learning curve but is better architected than Hubspot for marketing ops. The UI is dated but actually much more functional in many areas once you figure it out.
Delay until steps are a game changer for me. It's allowed us to replicate Executable Campaigns from Marketo in HubSpot Workflows but with a lot more flexibility. I like that HubSpot gives some clients out of the box capabilities for things like Scoring and Lifecycle Management, but Workflows are flexible enough to create your own approaches. On the flip side, we've had to build more workarounds for the SFDC Sync than I've needed to do for Marketo. So that's a bit of a pain.
Rev Ops and Marketing Operations @ Cutover - Salesforce, Hubspot, Marketo 🚀
7moI jumped a couple years ago from working 100% in Marketo as a consultant to in-house at a SaaS startup using Hubspot for marketing automation and Salesforce for CRM. What I like about Hubspot more than Marketo: Support - I didn’t have chat support w/ Marketo. Can be hit or miss with either vendor but I find myself way less reliant digging through forums for answers. Though I do miss Sanford’s posts making me constantly aware of my own vast ignorance. Price (I don’t have to pay extra for the SFDC iframe!? And no, I pinky swear those aren’t Marketing Contacts!!) The UI *has* been updated since 2010. OOTB reports and email builders are much better than Marketo. Hubspot has really caught up to Marketo’s Smart Campaigns in past two years with their updates to Workflows.